In this blog we cover design consistency throughout your business and your first logo.
Background
When I first signed up for my freewebstore, I was given a large choice of designs to choose from. These designs are ready straight away and if I wanted I could leave it as it is, add my own products and start trying to sell straight away.
This isn’t what I want to do – I want to start making the design my own, giving it a look and feel which represents my company and brand.
Consistency
Consistency is the key to making your webstore look great. Keeping colors, logos, graphics and other visual aspects of a design constant will give your customers reassurance that you are an established business as well as making your business recognizable on all platforms whether that be within a magazine or on the television.
Design consistency will give your store personality, it will also give your business a platform to sit upon for the foreseeable future, so when changing colors, logos and graphics try to keep them within a similar style range.
Logos
Logos are one of the most important aspects of your business, it’s how your customers recognize you and instantly know what product you sell. Take the following logos for example and I’m sure you will all know what products they sell:
A clear visual element can help convey what your brand is about. The relationship between the text and the art should be fixed (if you add a visual element to your store name). Relative space and size should never vary, even when the logo is enlarged for signs or reduced for business cards.
Recognizable Logos
You don’t need to be an expert Photoshopper to create a great-looking logo, it can be as simple as using a fancy font with some colors. Here’s something quick I whipped up for a bakery store I am creating.
Design Tips Logo Example
With a few lines, a nice font, and a color or two you can make something that looks quite professional.
So what’s the tip?
Your logo doesn’t need to be a masterpiece of art, it can be simple and very basic and still look great.
Helpful Links
pixlr – Free Online Image Editor
Paint.net – Free Image Editor Software
Create your own online store with freewebstore – eCommerce for everyone
If you would like to create a free ecommerce website you do so at freewebstore. Get a free online store here. You can also buy or transfer your domain to freewebstore very simply. Our dedicated Support team will be happy to assist you. You can reach them via the Support link in your freewebstore account.
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