Ok, so you’ve set up your eCommerce store and organized products into categories. Now you want to set it apart from all the others out there.
The average customer will recruit three other customers during the time they do business with you. What sets you apart from your competitors? What is your store’s personality?
If you’re developing your brand ideology or personality, it may be beneficial to create some artistic images that you think work well with your business. This will help designers of marketing materials to set the right tone for your business and help give your business its special identity. A symbol or style – something clear, distinctive, appropriate, and appealing for your online business.
A standard or special identity for your public-facing materials (emails, leaflets, social media posts, website)
Details, details
Your customers can give you feedback online as well. It will let them express how they felt about the overall experience and the product itself. This way you will know if what you’re doing is successful and if you get some great reviews, this can only be good exposure for your eCommerce website. Share Icons can be added to all your blog posts so that my customers can share them with their friends. Free publicity! You could also add a little note in your orders with a coupon code for 10% off your next order.
Expanding…adapting…and growing
In a brick-and-mortar store, you have face-to-face time with customers, who tell you what they’re looking for. Online it’s not so easy. Customers might be shopping 24/7 which is great for business, but you don’t actually see who visits your store (perhaps a good job if they’re shopping in the PJs!). So how do I know what they’re looking for? Check out the Product and Visitor Statistics section to get real-time feedback on visitors, pages, categories, and products. Find out the stuff that face-to-face customers might not tell you…even find out what the most popular searches are on my site.
If you are looking for free online store hosting, click the link below. Find out how to create an online store for free with our free website builder for ecommerce.
We have a range of examples on how to build a free website to sell products on the free eCommerce platform, freewebstore.
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