Introduction
Cart Abandonment is a term used to describe when a visitor on a web page adds products to their basket but leaves before completing the desired action. In this case, completing their purchase.
For online stores, the average rate of abandonment is 77%. Retail sectors that have a longer research phase, such as travel, have higher cart abandonment rates. High-end products such as luxury items are another example. So the rate can vary from business to business. In some cases, it can be as high as 90% of all visitors to your online store.
Abandoned carts are a natural part of the online shopping experience. Customers will browse products and do their research before they make a purchase. Also, the process is not exclusive to online sales. It happens in other forms, for example in physical stores. However, abandonment rates online are generally higher than in bricks and mortar stores.
Some of the reasons for this are:
- A checkout process that is too complicated
- Expensive shipping fees
- Customers who are unable to pay the way you want them to
Retailers with a smooth checkout process that is easy to use will have higher conversion rates.
Have a Follow-up Strategy
Having gone to the trouble of getting a customer to your online store, it is vital that you have a follow-up strategy. Make it easy for a customer to return to their shopping cart to convert the sale. This will improve customer satisfaction and ensure a smooth shopping experience. Cart Saver emails are a good way to do this.
Follow Up with Cart Saver Emails
This is where emails are automatically sent to your customers who leave items in their basket for an extended period of time. Their aim is to remind the customer that they still need to check out and to tempt them to return and complete their purchase. Cart Saver emails are one of the most effective forms of email marketing today.
When is the Best Time to Send Cart Saver Emails?
In a recent study, we found that the best time to send cart saver emails is one hour after the basket was abandoned. This tends to generate the best results. Emails are sent to shoppers who abandon, offering a reminder of the items added to the cart and tempting them to return to complete a purchase on your online store.
When you first load the Cart Saver in your freewebstore account, you’ll see some information about how much you could have saved over the last 31 days.
The Cart Saver feature allows you to automatically recover lost or at-risk sales by proactively engaging recent carts that have not converted to a sale on your online store.
Once enabled, your freewebstore account will automatically email customers who have active carts to remind them that their items are still waiting for them in their basket.
For more information on how to do this, you can visit our Help Site
If you are looking for free online store hosting, click the link below. Find out how to create an online store for free with our free website builder for ecommerce.
We have a range of examples on how to build a free website to sell products on the free eCommerce platform, freewebstore.
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