14 stores that just got a new look with EPIC + Flex

A gallery wall of framed screenshots showcasing the variety of stores built on the EPIC theme library

EPIC is our new theme design for every Freewebstore store. Paired with Flex, the AI editor that arranges it around your products, it’s live on every plan — including the free Community plan — so you can put together agency-level designs yourself. No trial, no upgrade prompt, no designer required.

Rather than tell you about it, we’d rather show you. Here are 14 real Freewebstore stores — different products, different countries, different sizes of business — that have already rebuilt their storefront on EPIC and tuned it in Flex. Same starting library every time. Fourteen very different results.

The Country Sports Store

The Country Sports Store sells shooting accessories, gundog equipment and country clothing — the kind of catalogue that lives or dies on feeling trustworthy to a specialist buyer. Their EPIC theme leads with a full-width countryside hero video, tuned in Flex to keep the focus on the gear underneath it.

Animated preview of The Country Sports Store homepage hero video, built on an EPIC theme
The Country Sports Store’s EPIC hero, built and edited in Flex.

Pet Pooch Boutique

Pet Pooch Boutique sells harnesses, collars, leads and gifts sized for small breeds — toy poodles, cockapoos, shih tzus. Their EPIC theme is bright and product-forward, built to let dozens of small, colourful items breathe without feeling cluttered.

Pet Pooch Boutique homepage, built on an EPIC theme
Pet Pooch Boutique’s storefront, built on EPIC and tuned in Flex.

CF Sound N Styles

CF Sound N Styles runs a serious automotive catalogue — bodystyling kits, performance suspension, car audio and security gear. EPIC’s dense-grid pattern was built for exactly this kind of range, and Flex handled the brand’s own colours and typography on top of it.

CF Sound N Styles homepage, built on an EPIC theme
CF Sound N Styles’ storefront, built on EPIC and tuned in Flex.

MiniSplit Warehouse

MiniSplit Warehouse helps US shoppers find the right ductless mini split air conditioner or heat pump. Their EPIC theme pairs a clean, product-first layout with a full-width hero banner — straightforward enough that a technical purchase doesn’t feel intimidating.

MiniSplit Warehouse homepage, built on an EPIC theme
MiniSplit Warehouse’s storefront, built on EPIC and tuned in Flex.

Sanwu Lasers

Sanwu Lasers sells some of the most powerful handheld laser pointers in the world, and their EPIC theme matches the confidence — bold, dark, and built to let striking product photography do the talking.

Sanwu Lasers homepage, built on an EPIC theme
Sanwu Lasers’ storefront, built on EPIC and tuned in Flex.

BK Radio Store

BK Radio Store has been a leading nationwide BK Radios dealer for over 25 years. Moving a trade catalogue that established onto a new theme is no small decision — their EPIC storefront keeps the focus on stock availability and fast shipping, the things their trade customers actually care about.

BK Radio Store homepage, built on an EPIC theme
BK Radio Store’s storefront, built on EPIC and tuned in Flex.

Locks-On-Line

Locks-On-Line ships genuine Abloy, Mul-T-Lock, Dormakaba and Anchor Lås high-security hardware worldwide. Their EPIC theme leans dense and specification-led — the right call when customers are comparing cylinders and padlocks by exact model.

Locks-On-Line homepage, built on an EPIC theme
Locks-On-Line’s storefront, built on EPIC and tuned in Flex.

The Aquatic Store Bristol

The Aquatic Store Bristol sells aquariums, fish and aquatic plants — and licensed livestock retail is a category where trust matters as much as design. Their EPIC theme uses a bright, colour-forward hero video to show the shop itself before a single product.

Animated preview of The Aquatic Store Bristol homepage hero video, built on an EPIC theme
The Aquatic Store Bristol’s EPIC hero, built and edited in Flex.

Simple Alchemy

Simple Alchemy runs an apothecary storefront, and the EPIC theme they picked matches the mood — an illustrated, botanical hero sets the tone before the product grid even loads.

Simple Alchemy homepage, built on an EPIC theme
Simple Alchemy’s storefront, built on EPIC and tuned in Flex.

Pure Angel

Pure Angel sells handmade candles, wax melts and soaps. Their EPIC theme is pastel and product-image-forward — the kind of layout that makes a gift-shaped catalogue feel like browsing a gift shop, not a spreadsheet.

Pure Angel homepage, built on an EPIC theme
Pure Angel’s storefront, built on EPIC and tuned in Flex.

We Sell Juice Bottles

We Sell Juice Bottles is a family-run UK and Ireland distributor of PET juice bottles — a trade catalogue, not a lifestyle brand. Their EPIC theme runs a dense grid built for exactly that: fast comparison across a packaging range, not mood photography.

We Sell Juice Bottles homepage, built on an EPIC theme
We Sell Juice Bottles’ storefront, built on EPIC and tuned in Flex.

Football Art Online

Football Art Online sells framed football prints, art and fan gifts. Their EPIC theme puts the artwork front and centre — fitting for a store where the product is the whole pitch.

Football Art Online homepage, built on an EPIC theme
Football Art Online’s storefront, built on EPIC and tuned in Flex.

Revive Studios

Revive Studios offers professional slide, photo and negative scanning and transfer services — 26 years in business, over 30,000 customers served. It’s a services storefront rather than a product catalogue, and their EPIC theme leads with that track record front and centre rather than burying it in an About page.

Revive Studios homepage, built on an EPIC theme
Revive Studios’ storefront, built on EPIC and tuned in Flex.

Silicone Straw Company

Silicone Straw Company sells eco-friendly drinking straws as an alternative to single-use plastic and metal. Small catalogue, clear message — their EPIC theme keeps the focus on the product and the case for switching.

Silicone Straw Company homepage, built on an EPIC theme
Silicone Straw Company’s storefront, built on EPIC and tuned in Flex.

Same library, no two alike

That’s the point of pairing EPIC with Flex — the theme gives every store a strong, mobile-first starting pattern, and Flex bends colour, typography, imagery and layout to fit whatever’s actually being sold, from gundog gear to laser pointers to apothecary wellness. Nobody above built their storefront from scratch, and nobody needed a designer.

EPIC and Flex are free on every Freewebstore plan, including the free Community plan. Try Flex on your own store — most sellers have a publish-ready homepage in 10 to 20 minutes.


Is your store built on EPIC and want it featured in a future showcase? Put yourself forward in our Facebook community — drop a link to your store and tell us about it.

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