Meta officially launched Threads last week which it describes as a text based conversation app. An alternative to Twitter. So what does this mean for online stores and their social media strategies?
Twitter recently limited the number of daily tweets users can read. With this decision, Twitter spiked interest in alternative apps. Mastodon and Bluesky are already positioned as Twitter alternatives, but have not widely taken off yet. However, Meta is linking Threads to Instagram, which means Instagram usernames port over to Threads and Instagram users have the option to follow the same people they follow on Instagram. At the end of 2022 Twitter had 259 million daily active users. Instagram had 1.39 billion daily active users. With a simple onboarding process, Threads has the potential to replace Twitter.
Threads surpassed 100 million users this weekend, less than a week after it launched.
Have you checked Threads out yet?
The new social media app is an extension of Instagram’s services, so if you’re already verified on Instagram, you’re automatically verified on Threads. Threads accounts are directly attached to Instagram profiles so if you have multiple Instagram accounts, you can have multiple Thread accounts.
In order to access Threads, get the app for an iOS or Android phone and use your Instagram account information to log in. It’s only available on mobile devices at the moment. Once installed, onboarding is straightforward. You can log in using your Instagram Profile and choose to connect with all your contacts from Instagram.
Users can post “Threads” that other users can reply to, with Threads from followers showing up in a main timeline. You can repost text to your Threads profile and also add it to your Instagram stories. You can tag people and you can also set your post to who can reply (Anyone, Profiles you Follow, or those people who are mentioned in the post).
Threads is launching in the United States, UK, Canada, New Zealand, Australia, and 100 other countries, but it will not be available in European Union countries at this time because of the Digital Markets Act.
If you’re looking to connect with like-minded people, be sure to interact and engage with relevant accounts to see more of their content on your Threads feed.
For now, if you’re running an online store, don’t feel that there’s any pressure to share the right content or have a Threads strategy set in stone. Just have a play and let us know if the comments what you think of it!
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