Google’s habit of updating its algorithm and ranking factors means that the world of SEO is always changing. SEO trends evolve to keep up with user demands and enhance user experience. If you are running an eCommerce store, these are the SEO trends to be aware of if you’re going to maximize your chances of success over the holiday period.
So what are the key changes that Google has made to its algorithms in 2022?
1. User Experience
In June 2021, Google rolled out its User Experience Update. This signaled their intent to reward online stores that provide a better experience to their users. Focusing on the context of products on your eCommerce website and how a customer might use them will improve their overall shopping experience. Google will be looking out for this. Organize categories on your eCommerce store in ways that make it easy for the user to shop across many related products.
Google is also prioritizing results depending on whether the reader got what they were looking for when they typed in a term into their search engine. Online stores could increase their chances of a click-through rate by having product titles and descriptions which include relevant keywords. If you’re writing content such as blog articles for your website, we recommend keywords toward the front of the article and clickbait towards the end.
2. Voice Search
New SEO trends are emerging. If you’re running a business online, it stands to reason that your SEO strategy should evolve over time too. The use of voice search through mobile phones and smart speakers has seen a rise in popularity. Long tail keywords are increasing as people use natural language to find products. Single keywords are still important but you could add some long tail keywords into your content too.
Find out the most popular long tail keywords by typing a question into Google. You’ll get a ton of possible topics that other people ask about, related to your chosen subject. Use these relevant long-tail keywords on your website content to increase traffic to your online store.
Google’s Autocomplete function is another great way to find more ideas on the subjects that you can write about.
3. People Also Ask
People Also Ask is a Google snippet feature that provides users with extra information they may be looking for. This follows Google’s decision to focus on user intent.
The user gets the information about their query and can then decide whether to go to the website for more information. They don’t get redirected to a website.
An example of this is searching for “How to start a website for free.” The People Also Ask results that appear are questions. Featured snippets are short answers to questions that appear at the top of the search results page. They’re designed to give users quick and easy answers to their queries.
That’s why this feature is being pushed more and more by Google and becoming more relevant.
To get your website featured in a snippet, content should be well-written and informative. Focus on long-tail keywords, as these are more likely to be used in featured snippets.
4. Visual Search
In 2022 we noticed some key changes to the way that people searched for products online. Google has been quick to update its algorithms to keep up with user demand. We’ve seen how useful Pinterest’s visual search engine is. Now visual searches are becoming popular on Google. Images are used instead of keywords to find information. You can use Google Images to search for products or take a picture of an object to find out more about it.
The majority of companies have not yet grasped these cutting-edge alternatives to text-based searches. To optimize your website for a visual search, include captions and descriptions with your product images. This strategy will help your products appear on search engines.
A website hosted by freewebstore includes automatic image descriptions for any product image you include on your website — ensuring your product appears in image searches. It also allows you to set your product page SEO to automatic which saves your SEO data for you, or manual for more control. Read more on the SEO features that come with a website hosted with freewebstore.
SEO is one way you can prepare for the 2022 holiday season. Have you considered how to market your online business ready for the busiest time of the year?
If you want tips on how to create a free website for your online business, free templates are available. You can also find out how to make a free online shop website with our free online store builder.
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