The beginning of the holiday shopping is here!
With so many opportunities to market and increase your customer base for your eCommerce store, it can be advantageous to your online business to know when the next retail holidays are. When do the sales start after Christmas? Here we are going to let you know how you can prepare your online business for the madness of the holidays — and sell more.
The first thing you need to do is to make a note of all the important dates that will be coming up that may be relevant to your online business, plus any new shopping holidays that have been introduced.
Sales Calendar 2022
Below is a list of the retail holidays that online stores may wish to promote in order to create great content for their online store and increase sales.
- October 31st, 2022 — Halloween
- November 5th, 2022 — Bonfire Night
- November 25th, 2022 — Black Friday Deals
- November 26th, 2022 — Small Business Saturday
- November 28th, 2022 — Cyber Monday, this can be extended into Cyber Week
- November 29th, 2022 — Giving Tuesday
- December 12th, 2022 — Green Monday
- December 14th, 2022 — Free Shipping Day
- December 24th, 2022 — Christmas Eve
- December 26th, 2022 — Boxing Day and the Boxing Day Sales
- January 1st, 2023 — the brand New Year and the first sales of 2023
Your Team
Do you think your current team can handle the extra workload? Most established companies know what to expect. However, if you are a small business just getting started online you may find that you suddenly become swamped with unexpected sales. This can then impact other areas of your business.
You will need to keep in mind the maximum volume your current team could handle, and how much more they could take on. Many online stores focus on sales first and leave customer service second however this can have a negative effect on your customers and could end up being counterproductive to your online business.
If you are looking to start an online store in time for the holidays, now is the time to do it. You can create an eCommerce website for free and start selling today. Freewebstore has all the tools you need to create an online store, with free templates for your website design.
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