As we enter a new decade, it’s essential to consider our current position and future direction, especially for e-commerce businesses, which can utilize this time to reflect, plan, and establish ambitious goals.
Looking ahead to 2021, one key question is: Where do you want to be next year? This goes beyond sales goals or profits; it’s about preparing your business for growth, adjusting to changing consumer habits, and using the right tools and technologies to succeed in a dynamic digital world.
So, as you prepare for the year ahead, let’s break down a few key areas where e-commerce businesses should be focusing their attention and efforts.
Optimising for Online Shopping
By 2020, mobile shopping isn’t just a trend—it’s the norm. Statista predicts that at the end of 2020, mobile commerce will account for 72.9% of total e-commerce sales. If your e-commerce site isn’t already fully optimized for mobile, this should be your first priority in the new year.
In 2021, consumers will still expect smooth, easy, and quick mobile experiences. Whether you are improving your website for mobile, updating your app, or simplifying checkout, mobile commerce should be frictionless. Customers want the same convenience on their phones as on their desktops, if not more.
The Rise of Social Commerce
Social media platforms are evolving beyond social interaction and are becoming shopping destinations. Instagram, Facebook, Pinterest, and TikTok now have features that let users shop directly from posts and ads. This trend is expected to grow in 2020, making it crucial to use social media as a sales channel.
In the coming year, adding a smooth shopping experience to your social media profiles can help your business stand out. Social commerce goes beyond just selling; it focuses on building real connections with your audience and letting them buy without leaving their social feed.
So, ask yourself—Where do you want to be next year? With the right strategy, tools, and mindset, 2021 could be your best year yet.
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