Like a brick and mortar store, you will regularly have customers browse your store and put items in their basket. Some of these customers may choose to abandon their basket and look elsewhere. It is a fact of life that more carts are abandoned than completed. This is not down to any mysterious technical issue but is purely down to human free will.
You can use the Abandoned Cart Data to claw back lost sales. With the information and statistics at hand, you can contact the shoppers, potentially offering discounts, to seal the deal. This section allows you to view your abandoned cart data against successful orders. It also allows you to see at which point the cart was abandoned. You can also see details of what items were in the basket when the cart was abandoned.
If you want to know how to start collecting this information from your online shop, you can read our Help Guide.
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