Tag Archives: World Wide Web

Store of the Month: August

7 Aug

Freewebstore’s Store of the month for August is the very glamorous Madame Sole Protectors. Our team got in touch with Sophie, the store owner, to talk all things business (oh, and which superpower she’d choose, of course!)

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1. Please tell us a bit about yourself your business and where it all started.

It all started when I was living in Mumbai and I took a pair of new Louboutins out for a spin and when I returned home the beautiful, delicate not to mention expensive red soles had been scratched to smithereens. I’m not going to lie I was mortified so searched the internet for something that could potentially protect my soles and maybe cover the existing damage.

I couldn’t find anything suitable and although I could get them re-soled I wasn’t going to leave my precious Louboutins at a cobbler so just lived with the fact that this was the price I had to pay for gorgeous shoes.

Fast forward a couple of years I found myself living in Shanghai and was gifted a new pair of Louboutins, I was not going to make the same mistake this time, oh no, I was in the manufacturing capital of the world, if I couldn’t find the product I required I was jolly well going to find someone who could make it for me. After scouring Chinese manufacturing websites and with a little help from a translator I found a factory who produced all items associated with shoes and it went from there. The lady I was in touch with spoke ok English and we managed to develop the product I desired together!

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My first order was for 500 pairs as that was the minimum but I didn’t sell any until I moved back to the UK a few years later, I just used them to protect my growing personal Louboutin collection.

2. What made you get into this line of work?

Since I was young I’d always had ideas for products and, although I never pursued it, it was in me!

I had been a trailing spouse for a number of years working to meet people in various companies, then I fell pregnant for a couple of years. Unfortunately, my husband and I split up and all of a sudden I was a single mother of a 6-month-old and 2-year-old living back in England thinking ‘what the hell am I going to do?!’

I didn’t feel I could do a 9-5 as I had two babies and couldn’t afford full-time nursery fees and remembered I had the 500 or so Sole Protectors upstairs & thought maybe I could sell them. So I did!

 

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Sophie and her family!

I started on an auction site and sold them all very quickly but this site was very expensive, so that plus the PayPal fees and it had so many rules on how you could market the product. I really wanted to make my own website and cut out that ‘middle man’ but I didn’t want to pay someone to do my website. I found freewebstore and it actually was completely free to set up the website using their existing templates and start selling!

I ditched the auction site and now only sell on my own website www.soleprotectors.co.uk

3. How do you market your product?

I mainly market my products on Facebook, I’ve got involved in many shoe appreciation groups and feel they love my product as much as I do and they love how the sole protectors can protect their beautiful soles from damage. We have great feedback using the rating feature on our freewebstore which I feel fills other customers with confidence when buying our product.  We now do clear sole Protectors as well as red sole protectors so are suitable for all types of designer shoes including jimmy choo, Valentino, and Irregular Choice as well as your everyday shoes for a little extra grip!

4. If you could have ANYONE to come and work for you, who would it be and why?

 

Michelle Mone

Baroness Michelle Mone would be Sophies ideal work partner

For sure it would be Michelle Mone of Ultimo! I heard her talk at a conference when I was 18 and I was in ore of what she had achieved; I really felt inspired.  She broke down doors to get to where she is today and I feel that someone like her would really help me get to where I would want to be in the future. She’s also fabulous so she’d fit in great. I just love her.

 

5. Do you have any advice for new store owners?

Advice to new store owners would be to ask for support from the freewebstore help desk if you need it, they are so knowledgeable and can save you so much time than trying to figure it out yourself. As they say ‘time is money’

6. If you could choose one magic power, what would you go for?

My magic power would be to click my fingers and everything be tidy and clean or done for you. Example .. ‘Click, the toys are tidied away, ‘ click, the dinners made ‘ Click! The washing up’s done’ ‘click, my sole protector orders are packed’ Think Disneys Mary Poppins, a spoon full of sugar! (Haha, great!)

7. Why is eCommerce important for your business?

Although we do supply a few boutique stores the large majority of our business comes from our eCommerce store. It is so important as it allows Madame Sole Protectors to reach a much wider customer base, not only in the U.K but abroad too. My web store is my showroom and I can add and delete products and information at any time. When people are looking for a product these days the first place they look is the internet and my store gives my business the opportunity to be found and noticed. I am very grateful for this.

I work from home and live in a little village, in a bid to support my local community and keep our local post office open, instead of having a franking machine I send all my items Royal Mail through the local Post office.

8. And finally, do you have any celebrity customers?

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Sophie presented with her ‘best new product’ award by Caprice at the mumtrepreneur award ceremony.

Well I can’t imagine the likes of Beyoncé and Kim Kardashian scouring the internet for sole protectors personally, they have people for that, however we are well informed that our sole protectors have been used in fashion catwalk shows and on the soles of pop stars in concerts to help prevent them slipping over in their designer heels during their performances.  Not to mention the one and only Caprice who awarded us with the Mumtrepreneur award for best new product last year. (congrats!!)

If you would like to learn more about Sophie’s fantastic business or to purchase some sole protectors then visit her website at soleprotectors.co.uk.

If you feel like you deserve to be Store of the Month, contact us at info@freewebstore.com with the subject ‘Store of the Month’ or visit us at freewebstore.com.

PayU Money

27 Oct

Freewebstore has added PayU Money to its extensive number of checkout providers.  PayU Money allows you access to a large consumer base by providing multiple payments options to them to choose from. PayUMoney enables you to accept all Credit Cards (Mastercard/VISA), All Debit Cards (including Maestro) and NetBanking.

Setting up PayU Money

Setting up PayU Money for your store is a breeze. Simply head to the Ecommerce > Checkouts section of your Freewebstore Control Panel to get started.

To use PayUmoney as a payment method, you must first sign up for an account with them at: www.payumoney.com

Once you have a PayUmoney account, please enter your Merchant ID, Merchant Key and Salt in the boxes provided within the Ecommerce > Checkouts section of your Freewebstore Control Panel.

You will then have to go to your Seller Dashboard in your PayU money account and go to Settings > My Account > Webhooks section and set up a Webhook Events for a Successful Payment and Failure Payment with the following Webhook URL for both.

https://catch.freewebstore.org/catchpayumoney.aspx”

You can also set the Return URLs and upload a custom logo if you wish.

That is it !  Your customers can now checkout using PayU Money on your store.

###PayU is only available to companies registered in India & to Individuals having Indian Bank account.###

Adding Twitter Social Plugins to your Store

11 Sep

Adding Twitter Social Plugins to your Store

Using Twitters social plugins is a fantastic way for your users to Tweet about your products or store content to their friends and followers. It’s a great way to spread your content that little bit further with the potential impact of bringing new customers to your webstore. Just follow these few simple steps to add these social plugins:

Step 1

  1. Go to the following URL: https://about.twitter.com/resources/buttons
  2. Select the button you wish to add to your page/ product page.
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  3. The “Share a link” button is the easiest plugin to add to your page content if you simply wish for your users to share your page content and does not need any additional information adding before implementation. This blog article will concentrate on this button, however if you wish to add any of the other buttons remember to add the additional information before moving onto the next step.

Step 2

  1. Once you have selected the “Share a link” button you will be presented with Button Options on the left hand side and the Preview and Code section on the right hand side. Simply copy the code that is provided.
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  2. Then log into your Freewebstore Control Panel and navigate to the page/ product page you wish to add the Twitter Social Plugin button to.
  3. Click the TOOLS > SOURCE CODE button within the page/ product edit text-editor.
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  4. Paste the code provided by Twitter, click [OK] and then click [Save].
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Your Twitter button will now be added to your page/ product page and your customers will be able to share the content of the webpage on their Twitter feed.

If you need any assistance with this please get in touch with the Freewebstore support team.

Additional Help Links

https://dev.twitter.com/web/tweet-button

https://support.twitter.com/articles/231474

 

Adding Facebook Social Plugins to your Store

7 Aug

Allowing your customers to like and share content with their friends is a great way to advertise and maximise traffic to your store and here is how you can do it:

Step 1

  1. Go to the following URL: https://developers.facebook.com/docs/plugins/like-button
  2. Within the “Like Button Configurator” section enter the URL of the page/ product you would like to add a Like and Share button to and click the [Get Code] button. Note, you may wish to change the settings to get the layout you prefer.

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Step 2

  1. Log into your Freewebstore Control Panel and navigate to: Design > Theme Editor > Banners > Footer.
  2. Click the TOOLS > SOURCE CODE button within the banner text-editor.
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  3. Paste the Javascript SDK code provided by Facebook into the Source Code section of your text-editor, click [OK] and then click [Save] to save your footer banner.

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Step 3

  1. Navigate to either the page/ product edit page that you wish to add the Facebook Like and Share button to.
  2. Click the TOOLS > SOURCE CODE button within the text-editor.
  3. Paste the second snippet of code that Facebook have provided you, click [OK] and then click [Save].

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Your Like and Share buttons will now be added to your page/ product page and your customers will be able to like and share the content as much as they like.

If you need any assistance with this please get in touch with the Freewebstore support team.

Additional Help Links

https://developers.facebook.com/docs/plugins/faqs

 

 

 

 

 

 

 

 

New Freewebstore logo and branding

5 Aug

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Its an exciting time here at Freewebstore HQ.  We have just launched our new sign up page.  The new page includes a plethora of useful information about the Freewebstore designs.  You can also check out other user’s stores and the designs they use.  This is a great tool to use if you are considering switching to a different design!

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Check out the new sign up page

You may have noticed that we are starting to roll out our new Freewebstore branding.  This is in preparation for our new website launch that is coming later this year.  You will start to see the new logo and color scheme popping up all over the place.  The blog was the first place to get the facelift!  Let us know what you think in the comments below.

 

New Customer Section

8 Jul

The Customer section has been updated with new features and given a facelift.  This section offers a wealth of information about your customers including address and order details as well as a lot more!

Where Can I access this section ?

The section can be accessed via the Ecommerce > View Customers section of your Freewebstore Control Panel.

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What has changed ?

As well as providing more information regarding the orders placed, you can now use the quick search function to find customers.  You can search for a customer name, company name or email address.  This allows you to quickly and easily find specific customers and details about the orders they have placed.

If you need help with this or any other subject please feel free to contact our fantastic Support Team via your Freewebstore Control Panel.

 

Facebook Storefront Branding

9 Jun

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You asked and we listened!  All Freewebstore branding is now removed from business users Facebook Storefronts.

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Save Design Feature

3 Jun

The Save Design feature is a really useful tool if you are going to make seasonal changes to your store for the Christmas or Summer period and want to keep a copy of your original design.  Lets go through how this feature works and how you can apply it to your own store.

Where do I find the feature ?

You can save your design within the DESIGN > THEME EDITOR section of your Freewebstore Control Panel.  This allows you to make design changes to your store including changing the colour, logo , background and all sorts of other cool things to get your store looking exactly how you want it before you save it.

How do I save a design ?

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From the Theme Editor menu use the “Save Now” button to save the design.  You can also access your design library from this area, but more on that later.

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You now need to give your design a name so that you can recognize it when or if you want to switch back to it.  For this example we have created a store with a Christmas theme in preparation for our store’s Christmas sale so we will call the design “Christmas Design” but you are free to call your design anything you like.  Click the “Save Design” link and your saved design is now added to your Saved Theme Library.

How do I switch my store back to a saved design ?

Visit the DESIGN > SWITCH DESIGN section of your Freewebstore Control Panel to access your library.  You can then see all versions of your saved designs with a date mark to show you when you saved it.  Simply click the “Restore Design” link from underneath the design thumbnail to restore it.   You can also use this section to switch to a new design template if you want to give your store a facelift !

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Please note : The saved feature is only available for stores with an active subscription.

If you need help with this or any other subject please feel free to contact our fantastic Support Team via your Freewebstore Control Panel.

 

Google Structured Data

19 May

Freewebstore has added Google’s Structured Data markup to your products.

What is Structured Data and how does it benefit my store ?

“Structured data markup” is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and boost your ranking.

Can I test what structured Data is collected  ?

You can use the handy tool Google provide to test the data that is collected.

1.  Go to https://developers.google.com/structured-data/testing-tool/

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2.  Click the “Fetch URL” link

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3.  Copy a product URL from your store and then paste it into the area highlighted on the image above.

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4.  Click the “Fetch & Validate” link.  You will then be able to see what data Google has extracted from your product page.  This data will then be used to boost your seach engine ranking.

PayPal Express

11 May

paypal-express

Freewebstore has added PayPal Express to its extensive number of checkout providers.  PayPal Express offers your customers an alternative way of checking out on your store using the details they have stored in their PayPal account.

How does it work on my store?

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1.  Your customers enter their items to the basket and then proceed to the checkout as normal.

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2.  The customer clicks the “PayPal” logo rather than the standard “Checkout” link.

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3.  Your customer will enter their Paypal account details.

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4.  Paypal then returns your customers back to your store to review the order and select postage.

 

Setting up PayPal Express

Setting up PayPal Express for your store is a breeze. Simply head to the Ecommerce > Settings section of your Freewebstore Control Panel to get started.

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1.  Click the “Edit Settings” under the PayPal section.

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2.  Ensure your PayPal details are correct then tick the “Enable PayPal Express” tick box.

That is it !  Your customers can now checkout using PayPal Express on your store.