Tag Archives: Website

Store of the Month: August

7 Aug

Freewebstore’s Store of the month for August is the very glamorous Madame Sole Protectors. Our team got in touch with Sophie, the store owner, to talk all things business (oh, and which superpower she’d choose, of course!)

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1. Please tell us a bit about yourself your business and where it all started.

It all started when I was living in Mumbai and I took a pair of new Louboutins out for a spin and when I returned home the beautiful, delicate not to mention expensive red soles had been scratched to smithereens. I’m not going to lie I was mortified so searched the internet for something that could potentially protect my soles and maybe cover the existing damage.

I couldn’t find anything suitable and although I could get them re-soled I wasn’t going to leave my precious Louboutins at a cobbler so just lived with the fact that this was the price I had to pay for gorgeous shoes.

Fast forward a couple of years I found myself living in Shanghai and was gifted a new pair of Louboutins, I was not going to make the same mistake this time, oh no, I was in the manufacturing capital of the world, if I couldn’t find the product I required I was jolly well going to find someone who could make it for me. After scouring Chinese manufacturing websites and with a little help from a translator I found a factory who produced all items associated with shoes and it went from there. The lady I was in touch with spoke ok English and we managed to develop the product I desired together!

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My first order was for 500 pairs as that was the minimum but I didn’t sell any until I moved back to the UK a few years later, I just used them to protect my growing personal Louboutin collection.

2. What made you get into this line of work?

Since I was young I’d always had ideas for products and, although I never pursued it, it was in me!

I had been a trailing spouse for a number of years working to meet people in various companies, then I fell pregnant for a couple of years. Unfortunately, my husband and I split up and all of a sudden I was a single mother of a 6-month-old and 2-year-old living back in England thinking ‘what the hell am I going to do?!’

I didn’t feel I could do a 9-5 as I had two babies and couldn’t afford full-time nursery fees and remembered I had the 500 or so Sole Protectors upstairs & thought maybe I could sell them. So I did!

 

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Sophie and her family!

I started on an auction site and sold them all very quickly but this site was very expensive, so that plus the PayPal fees and it had so many rules on how you could market the product. I really wanted to make my own website and cut out that ‘middle man’ but I didn’t want to pay someone to do my website. I found freewebstore and it actually was completely free to set up the website using their existing templates and start selling!

I ditched the auction site and now only sell on my own website www.soleprotectors.co.uk

3. How do you market your product?

I mainly market my products on Facebook, I’ve got involved in many shoe appreciation groups and feel they love my product as much as I do and they love how the sole protectors can protect their beautiful soles from damage. We have great feedback using the rating feature on our freewebstore which I feel fills other customers with confidence when buying our product.  We now do clear sole Protectors as well as red sole protectors so are suitable for all types of designer shoes including jimmy choo, Valentino, and Irregular Choice as well as your everyday shoes for a little extra grip!

4. If you could have ANYONE to come and work for you, who would it be and why?

 

Michelle Mone

Baroness Michelle Mone would be Sophies ideal work partner

For sure it would be Michelle Mone of Ultimo! I heard her talk at a conference when I was 18 and I was in ore of what she had achieved; I really felt inspired.  She broke down doors to get to where she is today and I feel that someone like her would really help me get to where I would want to be in the future. She’s also fabulous so she’d fit in great. I just love her.

 

5. Do you have any advice for new store owners?

Advice to new store owners would be to ask for support from the freewebstore help desk if you need it, they are so knowledgeable and can save you so much time than trying to figure it out yourself. As they say ‘time is money’

6. If you could choose one magic power, what would you go for?

My magic power would be to click my fingers and everything be tidy and clean or done for you. Example .. ‘Click, the toys are tidied away, ‘ click, the dinners made ‘ Click! The washing up’s done’ ‘click, my sole protector orders are packed’ Think Disneys Mary Poppins, a spoon full of sugar! (Haha, great!)

7. Why is eCommerce important for your business?

Although we do supply a few boutique stores the large majority of our business comes from our eCommerce store. It is so important as it allows Madame Sole Protectors to reach a much wider customer base, not only in the U.K but abroad too. My web store is my showroom and I can add and delete products and information at any time. When people are looking for a product these days the first place they look is the internet and my store gives my business the opportunity to be found and noticed. I am very grateful for this.

I work from home and live in a little village, in a bid to support my local community and keep our local post office open, instead of having a franking machine I send all my items Royal Mail through the local Post office.

8. And finally, do you have any celebrity customers?

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Sophie presented with her ‘best new product’ award by Caprice at the mumtrepreneur award ceremony.

Well I can’t imagine the likes of Beyoncé and Kim Kardashian scouring the internet for sole protectors personally, they have people for that, however we are well informed that our sole protectors have been used in fashion catwalk shows and on the soles of pop stars in concerts to help prevent them slipping over in their designer heels during their performances.  Not to mention the one and only Caprice who awarded us with the Mumtrepreneur award for best new product last year. (congrats!!)

If you would like to learn more about Sophie’s fantastic business or to purchase some sole protectors then visit her website at soleprotectors.co.uk.

If you feel like you deserve to be Store of the Month, contact us at info@freewebstore.com with the subject ‘Store of the Month’ or visit us at freewebstore.com.

New Feature – Share This Icons

18 Apr

Our latest feature adds share options for your shoppers to use if they wish to share your product with the world, giving your product maximum exposure!  The product could be shared on Facebook, Google, Twitter or Pinterest.

Jump on over to the Marketing > Social Media > Share This Icons section of your Freewebstore Control Panel  to enable or disable social media share icons on your store product details page.

The share icons will look something like below when enabled on your store. Though they may change slightly depending on the design.

Remember this ONLY appears on your product details page. Some retired or custom made designs may not support this feature. Please contact support if you need any help with this feature.

 

Black Friday

16 Nov

Black Friday is coming fast, the day where bargain hunters across the world try and grab themselves a great deal heading into the festive period.

What is Black Friday?

Black Friday was originally an American only tradition, dropping on the day after Thanksgiving each year. Retailers offer massive discounts on products in an attempt to persuade you to spend your money in the run-up to the festive period.  Recently the rest of the world has also adopted this as a day to offer discounts on their product range.

When is Black Friday?

This year Black Friday will happen on Friday 27th November. However, some retailers will start their week of deals on Monday 23rd November.

How can I promote my special offers?

Coupons & Vouchers

Create a coupon code via the Marketing > Coupons & Vouchers section of your Freewebstore Control Panel and promote it on your social media channels.  Time specific offers usually have the biggest impact !

Email your Newsletter list

Send an email out to your newsletter mailing list to promote your special offers .

Social Media

Use your Facebook pages and Twitter feed to promote your special offers leading up to Black Friday.

Mobile Optimized

22% of total online sales on Black Friday were purchased on mobiles – that’s an increase of nearly 43% from last year (source: TechCrunch)

Take advantage of your potential customers shopping on their mobile devices by ensuring your store design is optimized for mobile devices.  Check out our fantastic designs here.

Ecommerce 3.0

1 Oct

New Features, New Designs, New Website!

Check out our brand new website at www.freewebstore.com.  A lot of love has gone into its creation and now it is launched we are extremely proud of it.  Hope you like it too!

Adding Twitter Social Plugins to your Store

11 Sep

Adding Twitter Social Plugins to your Store

Using Twitters social plugins is a fantastic way for your users to Tweet about your products or store content to their friends and followers. It’s a great way to spread your content that little bit further with the potential impact of bringing new customers to your webstore. Just follow these few simple steps to add these social plugins:

Step 1

  1. Go to the following URL: https://about.twitter.com/resources/buttons
  2. Select the button you wish to add to your page/ product page.
    twitter_buttons
  3. The “Share a link” button is the easiest plugin to add to your page content if you simply wish for your users to share your page content and does not need any additional information adding before implementation. This blog article will concentrate on this button, however if you wish to add any of the other buttons remember to add the additional information before moving onto the next step.

Step 2

  1. Once you have selected the “Share a link” button you will be presented with Button Options on the left hand side and the Preview and Code section on the right hand side. Simply copy the code that is provided.
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  2. Then log into your Freewebstore Control Panel and navigate to the page/ product page you wish to add the Twitter Social Plugin button to.
  3. Click the TOOLS > SOURCE CODE button within the page/ product edit text-editor.
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  4. Paste the code provided by Twitter, click [OK] and then click [Save].
    twitter_button_implementation

Your Twitter button will now be added to your page/ product page and your customers will be able to share the content of the webpage on their Twitter feed.

If you need any assistance with this please get in touch with the Freewebstore support team.

Additional Help Links

https://dev.twitter.com/web/tweet-button

https://support.twitter.com/articles/231474

 

Google reCAPTCHA

4 Sep

NEW FEATURE

We have added Google’s brand new mobile responsive reCAPTCHA to all our design’s contact pages to make sure your store is fully protected from spam and abuse while letting real people pass through with ease.

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You can read more about the reCaptcha here

Local Time Zone

3 Sep

NEW FEATURE

Set your store to the timezone of your choice via the Settings>Store Settings section of your Freewebstore Control Panel.  All dates and times will then be displayed in your local time zone.

New Affiliate site – Earn 15% commission for the lifetime of a referred subscription

25 Aug

Packed full of new features, you’ll have even more reasons to refer a friend and earn money!

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  • Generous 15% commission
  • New look Freewebstore branding
  • Commission paid directly into your PayPal Account (or Bank Account for UK Customers)
  • Social media links – Facebook, LinkedIn, Twitter, Email

Statistics Page

The graphs on the statistics page track how well your affiliate account is doing.

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Ad Management

With the new affiliate system we offer a greater choice of banners.  We provide the HTML to allow you to easily insert your banner into your website or store and automatically receive the referall if the ad is clicked.

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Reporting

Reports make it easier to manage your account.  Keep track of all your referrals and commission.  You can even view and print out your invoices here!

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Click Here to get started!

New Design Launched – Echo

13 Aug

New Design Launched – Introducing Echo

Providing a powerful yet clean look, Echo is a brilliant design for those who wish to target their mobile and tablet audience first. Capable of displaying 100’s of products in a minimal yet contemporary look.

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Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Try out the design

 

Adding Facebook Social Plugins to your Store

7 Aug

Allowing your customers to like and share content with their friends is a great way to advertise and maximise traffic to your store and here is how you can do it:

Step 1

  1. Go to the following URL: https://developers.facebook.com/docs/plugins/like-button
  2. Within the “Like Button Configurator” section enter the URL of the page/ product you would like to add a Like and Share button to and click the [Get Code] button. Note, you may wish to change the settings to get the layout you prefer.

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Step 2

  1. Log into your Freewebstore Control Panel and navigate to: Design > Theme Editor > Banners > Footer.
  2. Click the TOOLS > SOURCE CODE button within the banner text-editor.
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  3. Paste the Javascript SDK code provided by Facebook into the Source Code section of your text-editor, click [OK] and then click [Save] to save your footer banner.

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Step 3

  1. Navigate to either the page/ product edit page that you wish to add the Facebook Like and Share button to.
  2. Click the TOOLS > SOURCE CODE button within the text-editor.
  3. Paste the second snippet of code that Facebook have provided you, click [OK] and then click [Save].

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Your Like and Share buttons will now be added to your page/ product page and your customers will be able to like and share the content as much as they like.

If you need any assistance with this please get in touch with the Freewebstore support team.

Additional Help Links

https://developers.facebook.com/docs/plugins/faqs