Tag Archives: Website

Our Gift to You…

13 Oct

Freewebstore is delighted to announce a platform upgrade; we’re giving each and every one of our 500,000+ users an SSL – for free! Better still, you don’t even have to lift a finger!

A lil’ bit more information…

77% of consumers are worried that their personal information could end up in the wrong hands(Global Sign). Having an SSL enabled on your web store will instill buyers confidence and increase sales.

Here’s an example of what your customers will see without you having an SSL enabled:

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This is an example of what your customers will see with our free SSL feature:

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Is it for me?

If you’ve got a web store and want your customers to feel fully secure increasing shoppers confidence then yes, this is for you!

Why are we doing this?

1. Love. We love our store owners and we want to give you EVERY chance of success possible. 💙

2. Added security and buyers confidence. 77% of consumers are worried that atheir personal information could end up in the wrong hands. This feature will reassure your customers this is not the case!

3. Improve your SEO. Google is making changes to their algorithms and this will start to take HTTPS as a ranking signal and, if stores are not SSL protected, this could have an impact on where the store sits on the search engine.

When will I be able to claim my SSL?

Freewebstore started rolling out the SSL feature across the board and this will be available to all of our users.

 

 

Top 5 checks eCommerce Businesses must do today

12 Oct

As eCommerce sales are set to rise by 25% this holiday season (source: PwC), business owners selling online are preparing for what is set to be their most lucrative time of year.

Here is my top 5 tips that should be on your checklist for increasing sales this season:

1. Mobile ready

With smartphones accounting for nearly 70% of Thanksgiving Day traffic and 53% of all orders last year (source: thejibe) you really can’t afford for your website to look bad on a mobile device. Traditional websites designed for desktops are clunky and hard navigate on mobiles – reducing your chance of converting a sale. ECommerce platforms like freewebstore design web stores using the mobile first technique. Their checkouts ensure payment and shipping input fields are optimized for use on a mobile, that buttons reachable by thumb and that the correct keyboard appears when filling in forms (whether text, number or email). If you aren’t sure what your eCommerce website looks like on a mobile, now is the time to check.

2. Think of it as a marathon, not a sprint

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It seems fewer consumers will shop on Black Friday than in previous years. Research from PwC suggests thirty-five percent of consumers who plan to shop during Thanksgiving week say they will do so on Black Friday, down from 51 percent last year. However, do not be fooled into thinking Black Friday promotions are on the decline. The Independent suggests it is highly likely that Amazon will slash the price of some of its own products – including the Echo and Echo Dot speakers, the Fire stick, Fire tablets and Kindle e-readers. Reductions on the Xbox One and the PS4 are also likely.

The key message to take home is – if you’re current, your customers will expect a Black Friday Event from you. Make the most of the publicity and plan your event over a longer period not just a one day event.

3. Omnichannel

Business Insider suggests creating a strong, cohesive, multi-channel operation can make or break your business. Their research concluded that shoppers who engage with retailers on multiple channels make purchases more often. Think social media, blogs, (if you don’t have a blog on your eCommerce webstite, StoreBlog is a great one to use and is available to freewebstore users), or perhaps up your game in-store. If you don’t have a bricks and mortar store, exhibit at a trade show, Christmas Market or a pop up store. Solutions that link online, offline and mobile shopping are set to shape the future of eCommerce.shopping.jpeg

4. Promote

Make sure your store and the products you sell are on everyone’s minds throughout the holiday season. Up your email marketing efforts. Send out an email to your mailing list (not forgetting a second email to remind them) or post it on social media. Go to where your potential customers are gathering. Try to think of creative ways to reach them there.

5. Planning

It goes without saying that you really should prepare to avoid disappointing your customers. Decide on your promotions and make sure you have the right stock levels. Don’t turn what could be a great earner, and great promotion into a bad PR exercise.

Store of the Month: October

4 Oct

Freewebstore’s Store of the month time 😁😁. This month’s accolade goes to KitUK – premier supplier of kits and equipment for sports clubs in the UK. Jason, the store owner, took time out of his very busy schedule to answer a few questions.

Please tell us a bit about yourself and your background.

I’ve worked in marketing for over 25 years. I’ve also played football to a semi-

image005professional standard, I’m a level 2 football & goalkeeper coach, a voluntary football manager and I’ve been involved (and still am), in amateur football for nearly 40 years! I say I’ve got two full-time jobs – my marketing career and my website! I’m also a season ticket holder at a premier league club and lifelong supporter, though I won’t say who! My wife has pretty much given up now on trying to get me interested in anything other than football!

Where did you get the inspiration for KitUK?

Sounds a bit odd now but I used to spend my time as a kid re-painting Subbuteo players kits, organizing football leagues, in between playing and watching football! So I suppose I always had an eye for design and a bit of an odd interest in football kits, which to this day, my friends and family don’t quite understand! There were only 3 TV channels back when I was a kid and most of what was on was absolute rubbish or repeats, so I did my own thing – and that pretty much meant something related to football 24/7! Even now I hate sitting around watching TV.

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I’ve always had an eye for design – all my kits on my website I’ve designed myself from scratch and bring them to life in a 360 degree customized kit builder. And I do all the marketing stuff myself which helps keep costs down a bit. When I left university I got into marketing – it was the one thing I really enjoyed (apart from football!) and I was never going to be an accountant! I now sell football kit and equipment to clubs across the UK – everywhere from Cornwall to Aberdeen and also Ireland. I have basically made a business out of a passion. I’ve also worked in marketing football teamwear for PUMA for pro and amateur clubs.

As a football coach myself, I could see how difficult is can be sometimes to buy kit and equipment. It’s quite a complex purchase and can be frustrating and time consuming – so I’ve set up to make life easier and more fun for clubs / teams / coaches to purchase football kit. I’ve been there as a customer myself and I understand the football kit industry inside out, because I’ve been involved in it all my life! I’ve got a bit of a habit of thinking I can do things better, then give it a go. But I’ve lived and breathed what I do for most of my life, so my inspiration comes from doing what I enjoy to the best of my ability!

What is the best thing about owning your own business/online store?

You’re only as good as the effort you put into it. For me, it’s a passion – a hobby of mine. I’m part the way down the road now making this a viable business I can take a salary from and make a living, but I’ve a well paid, responsible full time marketing job that means I don’t have to rely on that while I build the business up and earn a living from.

I work really hard full time and I work as hard again on my website business! I like the fact that I’m in control and I don’t have to report to anyone and can make all my own decisions, right or wrong – and learn from them!

How do you market your product? Do you supply your kits to schools?

I’ve built up a marketing database, so most of my advertising is on email, Facebook and Google Adwords. I supply amateur football clubs and teams across the UK including schools, although I’m planning to do more with colleges and schools very soon! My biggest cost is marketing and you know what – I’ve had more business come from word of mouth and recommendations – but my business simply wouldn’t exist without marketing and lucky for me, I’m blessed with lots of experience there.

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If you could have a celebrity employee, who would it be and why?

Ha! I wouldn’t! Why? Because I know from experience they are expensive to hire and retain and can be high maintenance (not all of them I might add!) I’ve been involved in lots of photo shoots with pro footballers and with other celebrities outside of football and it’s a high cost / high risk strategy. Plus while I’m building up my business, there’s not enough budget. But you never know!

Your web store really does stand out. What tips would you give new store owners? Why do you feel good quality product images is key?

Thanks. I look back at what I’ve achieved and how much time I’ve put into building my website and I’m really pleased with it so far. But there’s so much more I want to do to develop it further. I wish there was more time in the day! The best advice I would give any new start-up / store owner is to do something you are really passionate about and enjoy. Keep negative people well out of your life and just go for it – life really is too short! It’s better to give it a go and it not work out than spend the rest of your life regretting not trying. The world is full of negative people who don’t / can’t / won’t make decisions – and not one of them are successful, at least I’ve never met anyone who is.

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I would also say be persistent and never give up – you need to be really resilient as it’s tough, especially in the first 12 months (I’m still not quite a full year into my website). Your website is your shop window – I spend more on imagery, photography, graphics and banners than anything else, so I’m a little unique from that point of view. I also think you need to be quite selfish and driven, but not stupid enough to recognize sound advice when you see it!

Is there a specific reason you chose to use freewebstore as your eCommerce platform?

I prefer to work with local partners and suppliers and most are. Ones that aren’t I think it’s important there is a good relationship and honesty. That said, I chose freewebstore because customer service is something I value very highly in my life and freewebstore have been really good from day one. My site has quite a lot of technical add-ons and I’ve found the support ticket system really helpful. I like the layout and options freewebstore offers but my site feels like my own, not an off the shelf template. The other thing I would say the freewebstore platform is easy to manage and good value. I also like the fact that the people you speak to via the support tickets are based in the UK and not some overseas call centre who you can never get through to then wish you hadn’t when you eventually do!

If you could choose one magic power, what would you go for?

Easy one that! I’d slow time down so we could all do more every day!

Why is eCommerce important for your business?

ALL my sales are via e-commerce. It gets me in front of customers I would never otherwise reach or speak with. Many of my customers are like me – they work full time and buy football kit in their spare time! I wouldn’t have a business if it wasn’t for online. The Internet is the best invention of the 20th Century as far as I’m concerned.

Tell us your best joke.

Sorry to disappoint. I don’t know any jokes and tend to forget them anyway, good or bad! I find the most funny things are the stuff you see and hear in everyday life. Good comedians don’t tell jokes, they tell a great story we can all relate to!

And finally, do you have any celebrity customers using the products you sell?

Actually, I do! I’ve had a few ex-footballers who are now coaching and have bought kit or football equipment off me. They tend to be quite modest, but I’ve checked them out quietly and were definitely who they said they were! I won’t say who though and to be fair, they aren’t household names – but if you know your football, you’d know them! Do they count as celebrities? Otherwise, no I haven’t!

Jason is using the boundless design and he’s done a fantastic job, the customizable kit section definitely adds a real cutting edge to his web store. If you would like to be considered for the freewebstore store of the month get in touch with our success team at successteam@freewebstore.com.

How to Write the Perfect Blog

28 Sep

How to write the perfect blog

Having a blog allows you to add crucial content to your store and boost your search engine rankings. It also allows you to add useful content for your shoppers that can keep them coming back for more. Here are tips on writing the perfect blog:

Informative, not ‘sales-y’

Blog posts should be all about providing information to your reader – not about trying to sell them something.  Capture your audience by allowing them behind the scenes. Share “a day in the life” and include photos your readers wouldn’t normally see. Why not blog about recent events or perhaps what it is that inspires you? Get into the mindset of your customers and write about topics that would interest and inspire them.

Be mindful of your SEO

Content on your freewebstore eCommerce website is vital to increasing your Search Engine Optimization which is key to your business. Once you’ve drafted your blog, proofread it to make sure you’re using your keywords. Include tags to your products or previous blog articles you’ve written. The more blog posts you write, the more content and links you’ll build up over time.  For expert tips on SEO why not read our SEO 101 blog?

Post regularly

Keep your readers interested by posting regularly and consistently. If you only post once in a while, your blog will become stale and uninteresting. Get into the habit of setting time aside each week to write content and collect photos for your blog. It may seem like a daunting task at first but once you get into the swing of it you will find it a pleasurable way to reach out to your audience.

Get social

Include social media sharing buttons on each blog post so that your readers can promote your post to a wider audience. Be sure to have a link on your blog back to your website to build up traffic and prevent your reader from becoming lost.

Promote your blog content across social media and be sure to include #hashtags when applicable but be sure to make your social media posts consistent with your brand identity.

Get blogging about your eCommerce website today with our store blog feature. If you’ve not yet signed up for your freewebstore you can sign-up here.

 

Store of the Month: August

7 Aug

Freewebstore’s Store of the month for August is the very glamorous Madame Sole Protectors. Our team got in touch with Sophie, the store owner, to talk all things business (oh, and which superpower she’d choose, of course!)

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1. Please tell us a bit about yourself your business and where it all started.

It all started when I was living in Mumbai and I took a pair of new Louboutins out for a spin and when I returned home the beautiful, delicate not to mention expensive red soles had been scratched to smithereens. I’m not going to lie I was mortified so searched the internet for something that could potentially protect my soles and maybe cover the existing damage.

I couldn’t find anything suitable and although I could get them re-soled I wasn’t going to leave my precious Louboutins at a cobbler so just lived with the fact that this was the price I had to pay for gorgeous shoes.

Fast forward a couple of years I found myself living in Shanghai and was gifted a new pair of Louboutins, I was not going to make the same mistake this time, oh no, I was in the manufacturing capital of the world, if I couldn’t find the product I required I was jolly well going to find someone who could make it for me. After scouring Chinese manufacturing websites and with a little help from a translator I found a factory who produced all items associated with shoes and it went from there. The lady I was in touch with spoke ok English and we managed to develop the product I desired together!

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My first order was for 500 pairs as that was the minimum but I didn’t sell any until I moved back to the UK a few years later, I just used them to protect my growing personal Louboutin collection.

2. What made you get into this line of work?

Since I was young I’d always had ideas for products and, although I never pursued it, it was in me!

I had been a trailing spouse for a number of years working to meet people in various companies, then I fell pregnant for a couple of years. Unfortunately, my husband and I split up and all of a sudden I was a single mother of a 6-month-old and 2-year-old living back in England thinking ‘what the hell am I going to do?!’

I didn’t feel I could do a 9-5 as I had two babies and couldn’t afford full-time nursery fees and remembered I had the 500 or so Sole Protectors upstairs & thought maybe I could sell them. So I did!

 

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Sophie and her family!

I started on an auction site and sold them all very quickly but this site was very expensive, so that plus the PayPal fees and it had so many rules on how you could market the product. I really wanted to make my own website and cut out that ‘middle man’ but I didn’t want to pay someone to do my website. I found freewebstore and it actually was completely free to set up the website using their existing templates and start selling!

I ditched the auction site and now only sell on my own website www.soleprotectors.co.uk

3. How do you market your product?

I mainly market my products on Facebook, I’ve got involved in many shoe appreciation groups and feel they love my product as much as I do and they love how the sole protectors can protect their beautiful soles from damage. We have great feedback using the rating feature on our freewebstore which I feel fills other customers with confidence when buying our product.  We now do clear sole Protectors as well as red sole protectors so are suitable for all types of designer shoes including jimmy choo, Valentino, and Irregular Choice as well as your everyday shoes for a little extra grip!

4. If you could have ANYONE to come and work for you, who would it be and why?

 

Michelle Mone

Baroness Michelle Mone would be Sophies ideal work partner

For sure it would be Michelle Mone of Ultimo! I heard her talk at a conference when I was 18 and I was in ore of what she had achieved; I really felt inspired.  She broke down doors to get to where she is today and I feel that someone like her would really help me get to where I would want to be in the future. She’s also fabulous so she’d fit in great. I just love her.

 

5. Do you have any advice for new store owners?

Advice to new store owners would be to ask for support from the freewebstore help desk if you need it, they are so knowledgeable and can save you so much time than trying to figure it out yourself. As they say ‘time is money’

6. If you could choose one magic power, what would you go for?

My magic power would be to click my fingers and everything be tidy and clean or done for you. Example .. ‘Click, the toys are tidied away, ‘ click, the dinners made ‘ Click! The washing up’s done’ ‘click, my sole protector orders are packed’ Think Disneys Mary Poppins, a spoon full of sugar! (Haha, great!)

7. Why is eCommerce important for your business?

Although we do supply a few boutique stores the large majority of our business comes from our eCommerce store. It is so important as it allows Madame Sole Protectors to reach a much wider customer base, not only in the U.K but abroad too. My web store is my showroom and I can add and delete products and information at any time. When people are looking for a product these days the first place they look is the internet and my store gives my business the opportunity to be found and noticed. I am very grateful for this.

I work from home and live in a little village, in a bid to support my local community and keep our local post office open, instead of having a franking machine I send all my items Royal Mail through the local Post office.

8. And finally, do you have any celebrity customers?

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Sophie presented with her ‘best new product’ award by Caprice at the mumtrepreneur award ceremony.

Well I can’t imagine the likes of Beyoncé and Kim Kardashian scouring the internet for sole protectors personally, they have people for that, however we are well informed that our sole protectors have been used in fashion catwalk shows and on the soles of pop stars in concerts to help prevent them slipping over in their designer heels during their performances.  Not to mention the one and only Caprice who awarded us with the Mumtrepreneur award for best new product last year. (congrats!!)

If you would like to learn more about Sophie’s fantastic business or to purchase some sole protectors then visit her website at soleprotectors.co.uk.

If you feel like you deserve to be Store of the Month, contact us at info@freewebstore.com with the subject ‘Store of the Month’ or visit us at freewebstore.com.

New Feature – Share This Icons

18 Apr

Our latest feature adds share options for your shoppers to use if they wish to share your product with the world, giving your product maximum exposure!  The product could be shared on Facebook, Google, Twitter or Pinterest.

Jump on over to the Marketing > Social Media > Share This Icons section of your Freewebstore Control Panel  to enable or disable social media share icons on your store product details page.

The share icons will look something like below when enabled on your store. Though they may change slightly depending on the design.

Remember this ONLY appears on your product details page. Some retired or custom made designs may not support this feature. Please contact support if you need any help with this feature.

 

Black Friday

16 Nov

Black Friday is coming fast, the day where bargain hunters across the world try and grab themselves a great deal heading into the festive period.

What is Black Friday?

Black Friday was originally an American only tradition, dropping on the day after Thanksgiving each year. Retailers offer massive discounts on products in an attempt to persuade you to spend your money in the run-up to the festive period.  Recently the rest of the world has also adopted this as a day to offer discounts on their product range.

When is Black Friday?

This year Black Friday will happen on Friday 27th November. However, some retailers will start their week of deals on Monday 23rd November.

How can I promote my special offers?

Coupons & Vouchers

Create a coupon code via the Marketing > Coupons & Vouchers section of your Freewebstore Control Panel and promote it on your social media channels.  Time specific offers usually have the biggest impact !

Email your Newsletter list

Send an email out to your newsletter mailing list to promote your special offers .

Social Media

Use your Facebook pages and Twitter feed to promote your special offers leading up to Black Friday.

Mobile Optimized

22% of total online sales on Black Friday were purchased on mobiles – that’s an increase of nearly 43% from last year (source: TechCrunch)

Take advantage of your potential customers shopping on their mobile devices by ensuring your store design is optimized for mobile devices.  Check out our fantastic designs here.

Ecommerce 3.0

1 Oct

New Features, New Designs, New Website!

Check out our brand new website at www.freewebstore.com.  A lot of love has gone into its creation and now it is launched we are extremely proud of it.  Hope you like it too!

Adding Twitter Social Plugins to your Store

11 Sep

Adding Twitter Social Plugins to your Store

Using Twitters social plugins is a fantastic way for your users to Tweet about your products or store content to their friends and followers. It’s a great way to spread your content that little bit further with the potential impact of bringing new customers to your webstore. Just follow these few simple steps to add these social plugins:

Step 1

  1. Go to the following URL: https://about.twitter.com/resources/buttons
  2. Select the button you wish to add to your page/ product page.
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  3. The “Share a link” button is the easiest plugin to add to your page content if you simply wish for your users to share your page content and does not need any additional information adding before implementation. This blog article will concentrate on this button, however if you wish to add any of the other buttons remember to add the additional information before moving onto the next step.

Step 2

  1. Once you have selected the “Share a link” button you will be presented with Button Options on the left hand side and the Preview and Code section on the right hand side. Simply copy the code that is provided.
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  2. Then log into your Freewebstore Control Panel and navigate to the page/ product page you wish to add the Twitter Social Plugin button to.
  3. Click the TOOLS > SOURCE CODE button within the page/ product edit text-editor.
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  4. Paste the code provided by Twitter, click [OK] and then click [Save].
    twitter_button_implementation

Your Twitter button will now be added to your page/ product page and your customers will be able to share the content of the webpage on their Twitter feed.

If you need any assistance with this please get in touch with the Freewebstore support team.

Additional Help Links

https://dev.twitter.com/web/tweet-button

https://support.twitter.com/articles/231474

 

Google reCAPTCHA

4 Sep

NEW FEATURE

We have added Google’s brand new mobile responsive reCAPTCHA to all our design’s contact pages to make sure your store is fully protected from spam and abuse while letting real people pass through with ease.

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You can read more about the reCaptcha here