Tag Archives: Tips

Postage Rules

26 May

It may seem like a minefield when you start out with your eCommerce website, weighing your products, getting quotes from shipping providers and then deciding what to charge for postage and packaging.

Let me stop you right there.

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Here at freewebstore we recommend keeping it simple! Choose one price and stick to it. Better still, offer free postage and include your postage fees in the cost of the item on your eCommerce website. If your business model is to undercut your competitor then be sure to see what they are selling at though. Customers like pricing to be simple.

Your customers will thank you for it and you will thank me for increasing your sales!

Store of the Month: May 2017

18 May

moblene

 

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A big ‘gratulerer’ to our store of the month for May, Norwegian furniture company Møblene!

Møblene is built up of a group of people who are dedicated to providing the best furniture at the best price in Norway.We caught up with Idar, Jan and the team at Møblene HQ to find out a bit more about the fantastic business!

Please tell us a bit about the business 

Behind Møblene.no you will find a group of dedicated people, who have been working with ‘value for money furniture’ for a long time.It all started with practical and affordable bunk beds for Norwegian homes. We have evolved as a team to deliver high-quality furniture at the right price. We value good design and this is reflected in our products and on our website.

We predominately work with our product development and design in Norway, but we also use global sub-suppliers in Europe and Asia.

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How did you get into this line of work?

For the industry itself, we had a wood processing factory which gradually grew into the furniture business, based on market requests. We progressed online with the help of our web designer who is the creative sort, with a broad range of skills, tools, and frameworks available.

In Norway, we call these people “Potatoes” because you can use them for anything!

 

Do you have a physical store as well as an online store? How do you market your product?

We do have a showroom close to the factory and also have partners or resellers who sell our products.

Outside

Outside of the Møblene office

We mainly resell a few models via retail chains, but more and more is sold via the internet. We truly believe that we have to “go digital or die”

How do you market your product?

Our marketing is mostly done through digital mediums; ads, banners, and campaigns. We use social media like Facebook ads, Online Newspaper banners, digital ads sites and the odd furniture convention.

On the digital side, we use banners and graphics to catch the attention of sleepy customers. It is a fluid way of working; you have both the need and ability to adapt and work fast. When we do conventions and reach out to customers in the physical realm, we need artifacts. Here we have large posters and banner, we print out newsletters and product booklets. Just as with online advertising, it is always a challenge to stick out from the crowd.

Learning to adapt to new media and tools is both interesting and necessary.

If you could have ANYONE to come and work for you, who would it be and why?

We would love to have a world class furniture designer working with our Smart Furniture team. This is one for the future!

Do you have any advice for new store owners?

Start creating your ‘brand identity’ as soon as you can. Having a brand framework available will give you guidelines which you will need to keep your brand consistent. This will be the foundations for so much more, and it will reduce a lot of cognitive loads later on.

Also, take advantage of all the functionality in freewebstore, but do not underestimate the design you can add yourself!

Is there a specific reason you chose to use freewebstore as your eCommerce platform?

Freewebstore offers a soft start option and has a lot of functionality and designs that we find very useful.

FWS workflow template

The framework is very well balanced for both designers/coders and for those less savvy IT users. One of the main strengths of freewebstore is definitively how easy it is for anyone here at the office to add and edit products on the fly. With some decent coding skills, you can circumnavigate and complement the framework where needed. (freewebstore store builder)

Where you need help you simply ask, and will always get informative support, regarding code editing and any other questions. Seriously give your support staff a pat on the back, they are both friendly AND competent. (thank you very much!)

When we also have our payment gateway ready, the solution will be complete. Freewebstore is the way to go for us.

If you could choose one magic power, what would you go for?

Be able to read people’s mind! We always strive to understand our customers better! (Also, teleportation would be pretty cool).

And finally, tell us your best joke!

With our flip up Smart Furniture, dust is history in children’s room, so here it goes:

A little boy came downstairs crying late one night. “What’s wrong?” asked his mother. “Do people really come from dust, like they said in church?” he sobbed. “In a way they do,” said his mother. “And when they die so they turn back to dust?” “Yes, they do.” The little boy began to cry again. “Well, under my bed there’s someone either coming or going.”

Many thanks for your time guys!

If you would like to learn more about Møblene and check out their fantastically crafted furniture head over to their website: www.møblene.no

 

moblene

On Location with one of our Store Owners, Ti-Springs.com

17 May

Visiting one of our store owners, Scout, on location this week it is clear to see why Ti-Springs.com are so successful. The World’s number one supplier for titanium springs for mountain bikes, Scout is passionate about what he does.

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Having been a rider from a young age, Scout has successfully turned his love of mountain biking into his career; forming numerous partnerships with international race teams and supplying springs to the World’s fastest riders.

So, it really wasn’t difficult to convince Scout to get out on the trails at Fly UP 417 Bike Park to show us how well his product performs on the trails…and show us a few tricks!

Being an enthusiast, Scout knows the circuit. He gets inside his customer’s heads – he knows what they’re looking for and where they will be. He makes sure he attends the right trade fairs and competitions for his niche market.

Ti-Springs has a strong brand. From the company vehicles to his own clothing and accessory line, the company stands out from the crowd. Along with a strong brand are the professional product images on his web store, produced by his partner Kayleigh who also runs her own successful business. She certainly delivers the goods when it comes to product images – a store owner’s absolute dream!

A real winning formula, I wish Ti-Springs.com every success in the future. I left feeling privileged to have met Scout and his partner Kayleigh this week. They certainly inspired me to do more of what I love and it felt great knowing that freewebstore, in part, has helped to realize someone else’s dream.

Image by: kadams-photography.com

Store of the Month: April 2017

11 Apr

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Our store of the month for April is the fantastic ‘Childrens Outdoor Toys‘. Andrew had a dream to become his own boss. He didn’t let poor health stop him from realizing his dream and, using skills and contacts built up over time, has built up a successful business.

1. Please tell us a bit about yourself, your business and where it all started

Well, I’m Andrew originally from Shropshire in England, now living with my partner Sarah on the Nottinghamshire & Derbyshire border with my 2 step son’s and our daughter who was 3 this week (the real cheeky monkey) and our little 11-month-old tea-cup chihuahua called Lucy.

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The real cheeky monkeys of the business!

I did spend 10 years in the army and after that, I worked in mental health. After 3 years I decided to be my own boss and started up a private medical company to cover children’s events and sporting events. Things went downhill with my health as I was treating a patient I could not get back up so I visited the doctors and was diagnosed with Fibromyalgia and severe arthritis and back problems. I thought it time to give up but found doing nothing was too boring.

2. What made you get into this line of work?

With all the contacts I picked up over a few years I decided to sell sports equipment and children’s outdoor toys. We decided to go for active toys and sports to get children away from the T.V and Game Station and get out in the garden and be active!

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I have played lots of sports in my time so the choice selection had to be around something I knew a lot about to help in making sales. Also, I set up at home at first as I cannot get out much then we hired an office address.

I love selling active toys and sporting equipment knowing that I am helping another person’s life to be more active than my own right now.

3. Do you have a physical store as well as an online store? How do you market your product?

At the minute we have an online store with a facebook store along with a pop-up store that my partner sets up either at fun days or a home shopping party. We are in talks to set up a retail unit but looking for the right location to be able to set up a good showroom.
At the minute I am enjoying taking the phone calls and processing the orders at home (if my partner is not in the office). I do a lot of blogging and Facebooking along with Twitter, just to help boost the sales.

4. If you could have ANYONE to come and work for you, who would it be and why?

It would be Alan Carr! He is soooo amazing, funny and he would be the best of people to jump around on our trampolines or play table tennis!
alan carr

Alan Carr would be Andrew’s perfect employee!

5. Do you have any advice for new store owners?

Never give up (as you have read above with my health). Giving up does cross your mind many times if you want something in life just grab it and be determined. If you fail, try again and again. I did…..

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

I did purchase from a supplier when I was selling on facebook and saw the platform they used, freewebstore. I looked into it but saw another platform I went with. It turned out not to be what we were looking for – 7th place on Google was NOT what we wanted. Now we’re with freewebstore and we are 3rd with our keyword children’s outdoor toys and we’re looking at increasing this.

7. If you could choose one magic power, what would you go for?

I would like to have the power of healing – so I can see my daughters first day at nursery.

8. And finally, tell us your best joke!

I have given up on telling jokes! My little girl always says I am cheating when I tell her jokes. Oh and I won £2k for my last joke, would you believe it? Not really, I’m only joking… 😉

 

You can visit Sarah and Andrew’s shop just in time for summer by clicking here.

cheeky monkeys

Store of the Month: November 2016

7 Nov

A big congratulations (Herzlich glückwünsche) to our GREAT store of the month for November, tshirt4you.

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We spoke to the owner, Rebecca, to find out a bit more about the business.

1. Please tell us about your business and where it all started

I started my t-shirt business in Los Angeles 2007. I moved to Switzerland almost 7 years ago and started t-shirts4you online, with my partner Dustin Peter. We sell printed t-shirts for all occasions.

2. How did you get into it?

My mother owns a printing company and taught me how to print t-shirts, my graphic design college course revealed my creative side, so I combined it! 

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3. Do you have any advice for new store owners?

Take high quality, appealing photos of your products. Find your niche product and make it your passion. Be patient!

4. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

It was completely free to test it out and I found it really easy to set up. I like the fact that freewebstore stays up to date with the latest trends and always launch new features.

5. Please, sum up your freewebstore experience

I started 3 websites; tshirt4you.ch, dress4you.ch, and einladungskarten4you.ch. We tested the market with different platforms. We now stick to the best running store tshirt4you.ch. I double my income each year.

6. Finally, tells us your best joke

What dress can’t be worn? Address (thankfully, your business acumen is better than your jokes 😉 )

Do you think you deserve to be our store of the month for December? Get in touch with us and tell us why

A Guide: Getting Ready for Black Friday

19 Oct

According to Fortune, online shoppers spent a staggering $4.45 billion on Black Friday in 2015. This is predicted to increase further this year. All the savings encourages big spending and it’s important to recognize the impact that Black Friday and Cyber Monday can have on your online business.

So, what exactly is Black Friday…

Black Friday is the day after Thanksgiving and is historically seen as the first day of the Christmas shopping period. Many retailers offer huge discounts for one day only. Black Friday is followed by ‘Cyber Monday‘.

You’ve probably seen the videos of Black Friday in the brick and mortar stores. Well, shoppers are increasingly shopping online to avoid the chaos that ensues.Black Friday has become a largely online event and this year will be all about the mobile. Freewebstore stores are all fully optimized on mobiles, so you can breathe easily.

Black Friday is a great chance for online retailers, like you, to increase your customer base!

Here are some useful tips  to help get your store ready for the two biggest sale events of the year.

Firstly, plan ahead!

Start promoting your Black Friday discounts early – lot’s of people will begin to scope out potential bargains well before the actual day itself. Communicate with your customers and let them know that there are some awesome deals to be had. Build the hype and get your customers excited!

Make a plan of which products you’re discounting IN ADVANCE, instead of waiting until the last minute. Create a list of the products you’re discounting and at what time you’re planning the discount. Bear in mind that your promotion will only last a day, or perhaps the weekend, so keep it simple.  

It’s likely your store will be busier than usual if you’re offering discounted products. Do you have enough stock to deal with the mass influx? Are you available to respond quickly to customers if any problems occur?

Tips to get your store ready…

When it comes to the Black Friday sales, it’s a perfect way to show your customers that your store is current and that you’re doing well. It’s also the perfect chance to get rid of old stock. Avoid discounting products that you have no problem selling at full price.

Set up special offers, showcasing the savings available to the consumer. For current freewebstore users, this can easily be done by following [Control Panel] > [Manage] > [Product] > [Price Details] > [Offer Price].

Make sure you have appropriate stock levels! If you’ve informed your customers that you’re discounting a product and got them excited, only to have limited products – it won’t look great for your business! 

Freewebstore users, you should enable stock management on your store by [Control Panel] > [Settings] > [Stock Settings] > [Stock Management Status: Enabled]. This can then be controlled through [Control Panel] > [Manage] > [Stock].

A lot of new customers may choose to purchase from your shop for the first time. Make a good impression. Make an effort with packaging, make sure you communicate efficiently at each stage of the buying process. This is your chance to retain new customers! 

Get Creative! 

Run a marketing campaign before the sale itself. Get the shoppers excited. You can give away little snippets of what you’re offering – without giving too much away.Promote your sale with banners that can be easily shared across the social media platforms and via email. This would entice the curious folk out there to visit your site on sale day!

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If you’re not keen on reducing any of your product prices, consider offering free delivery for one day only.

Customers see the word ‘free’ and are drawn to this. You can advertise this on social media and via email to get people excited!

Post Black Friday Strategy…

Track your progress, see how successful your sale has been – set up Google analytics. This can be done [Control Panel] > [Google Tools] > [Google Analytics].

Google analytics allows you, amongst a lot of other things, to see how your customers found your site, the keywords that worked best.

You can monitor how successful your marketing campaign has been, by analyzing how many users have been directed to your store via social media, for example. You’ll be able to see what worked and what didn’t work – and learn for the next time.

Additionally, you can see how many of your customers are returning customers and how many new customers you’ve gained. Collecting email address of Allowing you to follow up with the new users by a targeted email campaign.

This is a great feature to utilize, the best part about it – it’s free! 

Happy selling!