Tag Archives: SSL Certificate

Our Gift to You…

13 Oct

Freewebstore is delighted to announce a platform upgrade; we’re giving each and every one of our 500,000+ users an SSL – for free! Better still, you don’t even have to lift a finger!

A lil’ bit more information…

77% of consumers are worried that their personal information could end up in the wrong hands(Global Sign). Having an SSL enabled on your web store will instill buyers confidence and increase sales.

Here’s an example of what your customers will see without you having an SSL enabled:

unprotected

This is an example of what your customers will see with our free SSL feature:

secure

Is it for me?

If you’ve got a web store and want your customers to feel fully secure increasing shoppers confidence then yes, this is for you!

Why are we doing this?

1. Love. We love our store owners and we want to give you EVERY chance of success possible. 💙

2. Added security and buyers confidence. 77% of consumers are worried that atheir personal information could end up in the wrong hands. This feature will reassure your customers this is not the case!

3. Improve your SEO. Google is making changes to their algorithms and this will start to take HTTPS as a ranking signal and, if stores are not SSL protected, this could have an impact on where the store sits on the search engine.

When will I be able to claim my SSL?

Freewebstore started rolling out the SSL feature across the board and this will be available to all of our users.

 

 

Customer Confidence & Trust: New SSL Certificate Features

17 Oct

Building customer confidence & trust is vitally important for your business.  Once you gain your customer’s trust they are more likely to purchase from your store.

What can you do to help build confidence on your store ?

Add a Domain Name –  There are a large number of websites you can use to cheaply register domain names. A few of the more popular choices are www.godaddy.com and www.123-reg.co.uk. Alternatively, if you upgrade to either our Professional or Power Seller packages you can claim a free domain name which will automatically be attached to your store.

Lead Times – Provide realistic lead times on your store.  You may wish to add a page specifically explaining which delivery methods you use, whether it is a signed service and your prices etc.  If your couriers are not always reliable in regards to delivery times it may be worth adding a few days onto your lead time so that your customers expectations are met.

Return & Refund Policies – Customers want to know that they are in safe hands so by stating clearly how you deal with refunds and returns can sometimes be the deciding factor in customers purchasing goods from your store or choosing a competitor instead.  By adding a returns address and what your policy is will help increase your potential customer’s confidence that you are the right store to purchase from.

Contact Details – One of the simplest ways of creating confidence & trust is by adding your contact details.  If you have a telephone number then we would recommend you add it.   If your customer is deciding between two stores and one of the stores has contact details you will find they will go for that store !

Reviews – Both product reviews and store reviews will help other potential customers in deciding to purchase from your store.  Even the way that you deal with negative reviews will have an impact.  If the potential customer sees that an existing customer had an issue with an order, but you dealt with it in a timely and professional manner it shows that you are a credible store.

What do Freewebstore do to help ?

So you have created a store with as much information as you can provide to put your customers mind at rest.  They have decided to purchase goods from your store.  The final piece in the jigsaw in regards to trust & confidence is that your customers  personal information is secure.  With this in mind we have launched a number of SSL certificate options in your FreeWebstore Control Panel.

What is an SSL Certificate ?

SSL is referred to as “Secure Sockets Layer”.   It is a protocol designed to transmit information back and forth from one server on the internet to another securely. An SSL certificate ensures online shoppers that their personal information is kept confidential when making online purchases.  When viewing a secure site with an SSL certificate you may notice a small “padlock” icon on the screen.  This is to show that the page is secure and again is designed to give your customers the confidence to purchase from your store.

So what are your options ?

Shared SSL Certificate (Recommended for small – Medium Sized Businesses)

We now offer our shared SSL certificate at no cost to add to your store.  A number of hosting companies charge a fortune for purchasing an SSL certificate every year.  By using our shared certificate you will not be charged a penny.  When your customers checkout they will use the domain httpS://storeX.fwspayments.com

Company SSL (Recommended for large Businesses)

With a company SSL you will have your own SSL certificate on your domain name which will be hosted on a dedicated I.P address.  This option costs £300 a year.  If you are interested in this option simply contact the Support Team who will be happy to help.

No SSL

If you chose the “No SSL” option the security will be handled by the third party payment provider you chose within the Ecommerce > Checkouts section of the Freewebstore Control Panel.

To select which option you would prefer go to the Settings > Basket Settings section of the Freewebstore Control Panel.  If you need any help with this or anything else please don’t hesitate to contact our support team who will be happy to help.