Tag Archives: Payments

Introducing Apple Pay

23 May

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We’ve listened to customer feedback, conducted lots of research and, after a couple of late nights, we’re delighted to be able to introduce Apple Pay to our store owners!

Apple Pay is becoming more and more popular around the globe, with usage growing a massive 450% Y-O-Y! Our integration provides your customers more control, payment options and that added trust that comes with the Apple brand, this seemed to be the natural thing to do.

We’re here to give you a brief lowdown on who Apple Pay is available to and how to set up Apple Pay on your store!

What is Apple Pay?

Apple Pay offers an easy, secure, and private way to pay online with an iPhone, iPad, Apple Watch, and Mac, without having to create an account or log in. When you make a purchase, Apple Pay uses a device-specific number and unique transaction code, for added security.

More information on Apple Pay is available here.

Who can use Apple Pay?

Apple Pay is powered by our payment partner, Stripe. Store owners who have enabled Stripe on their store and are based in one of the following countries will be able to take advantage of Apple Pay on their stores:

  • USA
  • United Kingdom
  • Australia
  • Canada
  • New Zealand
  • Switzerland
  • France and;
  • Hong Kong

The number of countries Apple Pay is available to is increasing all the time. As soon as Apple Pay is available in more countries, we’ll be sure to let you know! If you do see your country listed there and don’t have a Stripe account, you’ll need to set one up in order to utilize the feature.

More information on Stripe and the other fantastic benefits is available here.

How can I set-up Apple Pay on my store?

Existing freewebstore users, no need to worry – it’s very, VERY straightforward to set-up Apple Pay on your storefront!

1. Log in to your control panel.

2. Head over to ECommerce > Checkouts section.

3. Select the ‘Edit Settings’ button on Stripe
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4. Make sure you have enabled Stripe > Select the ‘Enable Apple Pay’ button > Save Settings

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Yep, that simple! We’ve done the backend work for you so once you’ve selected the enable Apple Pay button, you’re good to go!

What will my customers see?

Ok, so only customers who have an eligible device, with the latest version of iOS and using the Safari browser will have the option to pay with Apple Pay. For those customers who do not meet the criteria, the ‘Apple Pay’ feature will be hidden from view, pretty cool eh?!

1. When your customer is ready to checkout they’ll be greeted by the ‘Continue to Payment’ page.
First-Checkout-Apple

2. Customers who have set Apple Pay up and are using an eligible device will see the option to checkout using Apple Pay, below the credit card option. Note: If your customer hasn’t enabled Apple Pay or is using an ineligible device, this option will not appear.

3. If they choose to select the Apple Pay payment method, a pop-up will appear highlighting the card used and the amount payable. The customer simply needs to enter his/her passcode or scan their fingerprint to authorize the payment:

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And there you have it – you’re all good to go!

We hope this has helped shed some light on our Apple Pay integration. We hope, by integrating with Apple Pay, that this provides more payment options for your customers (allow your customer to stay in control), reducing your abandoned carts and encouraging customer retention. Any questions, please write them in the comment box and we’ll gladly answer them 🙂

Happy selling!

Introducing our side-by-side checkout

2 Nov

The day has arrived… The freewebstore team is proud to announce the launch of the FANTASTIC side-by-side checkout!

Our team has been working day and night, gathering feedback from our users and engaging with experts in the field. We believe we’ve developed a checkout that we’re sure will improve YOUR sales.

 

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Our new streamlined side-by-side checkout

 

I’ll be discussing the reason as to why we’ve created it and talking about the fantastic benefits.

So, why have we created it?

Simply put, to improve YOUR conversion rates and reduce YOUR abandoned carts. Our shared values mean that if you’re happy, we’re happy. Increasing your sales and conversions will go a long way to achieving our shared goal.

Ok, what are the key benefits?

After many months of rigorous planning, development, and testing – we believe we’ve developed a checkout that is not only visually pleasing but will result in an increase in conversions.

Mobile First

Mobile shopping has increased year-on-year – over 62% of smartphone owners have made a purchase using their smartphone in the past 6 months (Justin Smith, 2016).

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Mobile view of the new side-by-side checkout.

  • The new side-by-side checkout has been designed using the ‘mobile first’ technique – resulting in a solid and fully responsive checkout, the pinnacle of mobile perfection.
  • Shopper’s payment and shipping input fields have been optimized for use on a mobile – using touch not click.
  • Buttons are reachable by thumb. We’ve kept the number of fields to an absolute minimum too and have reduced the length to 16 pixels wide on so that the page fits beautifully on a mobile.
  • We’ve used HTML 5 set correct input tries, which means that whether a text, number or email is required, the correct keyboard appears on mobiles.
  • Autocomplete tags for inputs have been introduced, meaning that shoppers can use autocomplete if they have typed their address in previously – saving time.

Security

The new side-by-side checkout is secured using 256-bit SSL encryption. This is clearly displayed with the aim of improving shopper confidence and reducing anxiety, with the aim of getting you that all important sale!  

Slick & streamlined design

The new checkout looks equally as good on the desktop as it does on mobiles!

27% of people abandoned their cart if the checkout was too long/complicated. The free flowing and smooth design will make sure even the laziest customer won’t have any complaints – increasing the chance of a sale!

  • Tab index on all HTML elements that the user can easily tab through the input fields
  • One colored button per section on the most important action means the user can easily identify what is next.
  • Customizable color and skins – to help fit in your with corporate colors and encourage creative freedom!
  • Displaying the costing at each stage of the checkout process – so to avoid the unwanted surprise at the end. 

 

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Cost breakdown, to avoid the unwanted surprises!

 

  • Additional Instructions (optional feature). Store owners can enable this input field to allow customers to input additional instructions and comments.
  • The ‘Add Coupon’ section is collapsed to prevent coupon harvesting. Thus increasing your profit margin.
  • Registered companies based in the EU can now provide their VAT number at checkout to remove the VAT from their order. VAT numbers are validated in real time and are made available to the store owner for accounting purposes, once the transaction is completed. 

Works great with Stripe

The new checkout is the perfect chance to make the most of the payment merchant Stripe.

Stripe allows for card payments to be made directly on your storefront, without the need to be transferred to a third party site. Embedding the Stripe platform into the new checkout adds to the fast and smooth checkout experience that will leave your customers wanting to order more and more!

 

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Stripe has been built into the checkout for even more convenience

 

Best of all – it’s completely FREE!

Yes, really! Our fantastic new side-by-side checkout is available to ALL of our freewebstore store owners at no additional cost!

How do I activate?

The freewebstore developers have done a fantastic job creating it – now they want you using it, we don’t want to upset them, do we?!

You can enable the fast, reliable and secure checkout in one click, by visiting your freewebstore control panel here.

Happy selling!