Tag Archives: Marketing

Store of the Month: August

7 Aug

Freewebstore’s Store of the month for August is the very glamorous Madame Sole Protectors. Our team got in touch with Sophie, the store owner, to talk all things business (oh, and which superpower she’d choose, of course!)

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1. Please tell us a bit about yourself your business and where it all started.

It all started when I was living in Mumbai and I took a pair of new Louboutins out for a spin and when I returned home the beautiful, delicate not to mention expensive red soles had been scratched to smithereens. I’m not going to lie I was mortified so searched the internet for something that could potentially protect my soles and maybe cover the existing damage.

I couldn’t find anything suitable and although I could get them re-soled I wasn’t going to leave my precious Louboutins at a cobbler so just lived with the fact that this was the price I had to pay for gorgeous shoes.

Fast forward a couple of years I found myself living in Shanghai and was gifted a new pair of Louboutins, I was not going to make the same mistake this time, oh no, I was in the manufacturing capital of the world, if I couldn’t find the product I required I was jolly well going to find someone who could make it for me. After scouring Chinese manufacturing websites and with a little help from a translator I found a factory who produced all items associated with shoes and it went from there. The lady I was in touch with spoke ok English and we managed to develop the product I desired together!

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My first order was for 500 pairs as that was the minimum but I didn’t sell any until I moved back to the UK a few years later, I just used them to protect my growing personal Louboutin collection.

2. What made you get into this line of work?

Since I was young I’d always had ideas for products and, although I never pursued it, it was in me!

I had been a trailing spouse for a number of years working to meet people in various companies, then I fell pregnant for a couple of years. Unfortunately, my husband and I split up and all of a sudden I was a single mother of a 6-month-old and 2-year-old living back in England thinking ‘what the hell am I going to do?!’

I didn’t feel I could do a 9-5 as I had two babies and couldn’t afford full-time nursery fees and remembered I had the 500 or so Sole Protectors upstairs & thought maybe I could sell them. So I did!

 

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Sophie and her family!

I started on an auction site and sold them all very quickly but this site was very expensive, so that plus the PayPal fees and it had so many rules on how you could market the product. I really wanted to make my own website and cut out that ‘middle man’ but I didn’t want to pay someone to do my website. I found freewebstore and it actually was completely free to set up the website using their existing templates and start selling!

I ditched the auction site and now only sell on my own website www.soleprotectors.co.uk

3. How do you market your product?

I mainly market my products on Facebook, I’ve got involved in many shoe appreciation groups and feel they love my product as much as I do and they love how the sole protectors can protect their beautiful soles from damage. We have great feedback using the rating feature on our freewebstore which I feel fills other customers with confidence when buying our product.  We now do clear sole Protectors as well as red sole protectors so are suitable for all types of designer shoes including jimmy choo, Valentino, and Irregular Choice as well as your everyday shoes for a little extra grip!

4. If you could have ANYONE to come and work for you, who would it be and why?

 

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Baroness Michelle Mone would be Sophies ideal work partner

For sure it would be Michelle Mone of Ultimo! I heard her talk at a conference when I was 18 and I was in ore of what she had achieved; I really felt inspired.  She broke down doors to get to where she is today and I feel that someone like her would really help me get to where I would want to be in the future. She’s also fabulous so she’d fit in great. I just love her.

 

5. Do you have any advice for new store owners?

Advice to new store owners would be to ask for support from the freewebstore help desk if you need it, they are so knowledgeable and can save you so much time than trying to figure it out yourself. As they say ‘time is money’

6. If you could choose one magic power, what would you go for?

My magic power would be to click my fingers and everything be tidy and clean or done for you. Example .. ‘Click, the toys are tidied away, ‘ click, the dinners made ‘ Click! The washing up’s done’ ‘click, my sole protector orders are packed’ Think Disneys Mary Poppins, a spoon full of sugar! (Haha, great!)

7. Why is eCommerce important for your business?

Although we do supply a few boutique stores the large majority of our business comes from our eCommerce store. It is so important as it allows Madame Sole Protectors to reach a much wider customer base, not only in the U.K but abroad too. My web store is my showroom and I can add and delete products and information at any time. When people are looking for a product these days the first place they look is the internet and my store gives my business the opportunity to be found and noticed. I am very grateful for this.

I work from home and live in a little village, in a bid to support my local community and keep our local post office open, instead of having a franking machine I send all my items Royal Mail through the local Post office.

8. And finally, do you have any celebrity customers?

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Sophie presented with her ‘best new product’ award by Caprice at the mumtrepreneur award ceremony.

Well I can’t imagine the likes of Beyoncé and Kim Kardashian scouring the internet for sole protectors personally, they have people for that, however we are well informed that our sole protectors have been used in fashion catwalk shows and on the soles of pop stars in concerts to help prevent them slipping over in their designer heels during their performances.  Not to mention the one and only Caprice who awarded us with the Mumtrepreneur award for best new product last year. (congrats!!)

If you would like to learn more about Sophie’s fantastic business or to purchase some sole protectors then visit her website at soleprotectors.co.uk.

If you feel like you deserve to be Store of the Month, contact us at info@freewebstore.com with the subject ‘Store of the Month’ or visit us at freewebstore.com.

Store of the Month: July

10 Jul

Our store of the month for July is Rainbows and Sprinkles. Lucy took a few minutes out of her busy schedule to answer a few of our questions – take a look!

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1. Please tell us a bit about yourself, your business and where it all started

I am full-time Mum to my son Oliver who will be 2 in September, it was during the first 6 months of his life that I was spending a lot of time at home during the cold winter months and was looking for something that I could start doing at home to make myself a bit of pocket money. I experimented with various different baby products until I decided to develop a handmade children’s clothing range from newborn – 4-5years. I found a lovely lady in Exmouth to work with me to develop these products and we started working together very quickly after that!

 

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Lucy and her family

 

2. Do you make the clothes yourself or do you have a team to produce these?

We all have our own part to play in making every garment. I now have a team of 4 ladies who all work extremely hard to make each piece. Everything is cut out, sewn and assembled by hand all in sunny Devon.

 

3. Do you have a physical store as well as an online store? How do you market your product?

We advertise through Facebook and then customers order through my freewebstore. I’ve done a few stalls in the past when the business was very young however, I can reach so many more customers via Facebook and my website that it’s not worth selling at stalls. However, I would love to have a physical flagship store one day.

4. If you could have ANYONE to come and work for you, who would it be and why?

I would love Jo Malone to come and work with us! I love her work ethic and the reason so started her business is quite similar to mine. My aim is to be as successful as her – you’ve got to aim high!

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Jo Malone would be Lucy’s ideal celebrity employee!

 

5. Do you have any advice for new store owners?

If you have an idea just go for it! I thought about launching Rainbows & Sprinkles one evening and was so driven to make it work even though I had no background in textiles or clothing. It’s very cliche but you have to believe you will succeed. I was absolutely determined that Rainbows & Sprinkles was going to work, there was no other option.

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

I think freewebstore is a fantastic platform. Almost all of my sales are placed on smartphones and my website adapts to smartphones so well and makes it so simple to use and navigate. I love the way my orders are set out and it makes them so simple to manage which is a massive bonus for me and If I ever have a concern or question, my emails are answered almost immediately which I think is just fantastic.

7. If you could choose one magic power, what would you go for?

I would love to teleport! I adore traveling and would love to see as much of the world as possible so definitely teleportation!

8. And finally, where do you see rainbows and sprinkles in 5 years time?

I have so many plans for Rainbows & Sprinkles in the next 5 years. We are always developing new products and introducing new prints – we are launching dresses in July and are discussing developing an older children’s range from 6-12y. I am also talking to a number of wholesalers at the moment to discuss various shops stocking out products and we are also working on moving from a made to order basis to an ‘in stock’ system to dramatically reduce lead times – we all know how fast babies and toddlers grow!

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Check out Rainbows and Sprinkles here. Interested in making a fantastic store like Rainbows and Sprinkles? Learn more here.

Store of the Month: June 2017

15 Jun

Our store of the month for June is the very imaginative thebiggerpictureart.co.uk. We spoke to the store owner, Aimee, who told us how sibling rivalry drove her to excel in arts and crafts how traveling the world helped to inspire Aimee’s fantastic business!

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Please tell us a bit about yourself, your business and where it all started

I graduated from University with a degree in Photography back in 2011. Having begun to collate a portfolio of work I decided to go traveling to expand on this further. Outside of my studies I’ve always had a passion for design and can recall many a weekend building and inventing things in my Granddad’s workshop as a child.

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My studio, The Bigger Picture, is a combination of these passions for art and design. I hope that my work conveys some of the inspirational things I’ve been lucky to see and explore. Combined with a bit of imagination, people can take home a product that is unique and brings some of the wider worlds right into their homes

What made you get into this line of work?

Both my sister and I grew up with a love of arts and crafts, and I think the competition element of sibling rivalry drove me to try and excel in this! We both have careers within the creative industry now which is great to bounce ideas off of one another.

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Do you have a physical store as well as an online store? How do you market your product?

Although I have years of experience with customers, retail, and design, I am relatively new to the world of business and would like to establish myself as an artist with an online presence before contemplating a store. Marketing is an ongoing process using social media.

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If you could have ANYONE to come and work for you, who would it be and why?

I think Dawn French would be fantastic to work with, it’s essential to surround yourself with fun and vibrant people if you want to keep the creative juices flowing. Dawn is also really active on twitter so I could put her in charge of social media!

 

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Aimee thinks Dawn French would be fantastic to work with!

 

Do you have any advice for new store owners?

If you really want it, you will make it work.There will be days when you question is it worth it? Will I ever get there?

The main thing to remember is ‘don’t give up!!’ And if you do, it’s never too late to start again. Cultural trends are constantly changing, so what didn’t work the first time might work better on another occasion.

Is there a specific reason you chose to use freewebstore as your eCommerce platform?

Freewebstore has such a vast range of designs, and with the ability to make alterations you can have your website set up in a matter of days which is great when you want to show potential consumers the latest products available to them.

If you could choose one magic power, what would you go for?

I would like the ability to speak every language in the world fluently! Imagine being able to communicate with anyone and everyone, I bet you’d hear some amazing tales from around the globe. Of course, this would come handy if I go traveling again too.

And finally, tell us your best joke!

My dog used to chase people on a bike a lot. It got so bad, finally, I had to take his bike away.

 

Store of the Month: May 2017

18 May

moblene

 

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A big ‘gratulerer’ to our store of the month for May, Norwegian furniture company Møblene!

Møblene is built up of a group of people who are dedicated to providing the best furniture at the best price in Norway.We caught up with Idar, Jan and the team at Møblene HQ to find out a bit more about the fantastic business!

Please tell us a bit about the business 

Behind Møblene.no you will find a group of dedicated people, who have been working with ‘value for money furniture’ for a long time.It all started with practical and affordable bunk beds for Norwegian homes. We have evolved as a team to deliver high-quality furniture at the right price. We value good design and this is reflected in our products and on our website.

We predominately work with our product development and design in Norway, but we also use global sub-suppliers in Europe and Asia.

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How did you get into this line of work?

For the industry itself, we had a wood processing factory which gradually grew into the furniture business, based on market requests. We progressed online with the help of our web designer who is the creative sort, with a broad range of skills, tools, and frameworks available.

In Norway, we call these people “Potatoes” because you can use them for anything!

 

Do you have a physical store as well as an online store? How do you market your product?

We do have a showroom close to the factory and also have partners or resellers who sell our products.

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Outside of the Møblene office

We mainly resell a few models via retail chains, but more and more is sold via the internet. We truly believe that we have to “go digital or die”

How do you market your product?

Our marketing is mostly done through digital mediums; ads, banners, and campaigns. We use social media like Facebook ads, Online Newspaper banners, digital ads sites and the odd furniture convention.

On the digital side, we use banners and graphics to catch the attention of sleepy customers. It is a fluid way of working; you have both the need and ability to adapt and work fast. When we do conventions and reach out to customers in the physical realm, we need artifacts. Here we have large posters and banner, we print out newsletters and product booklets. Just as with online advertising, it is always a challenge to stick out from the crowd.

Learning to adapt to new media and tools is both interesting and necessary.

If you could have ANYONE to come and work for you, who would it be and why?

We would love to have a world class furniture designer working with our Smart Furniture team. This is one for the future!

Do you have any advice for new store owners?

Start creating your ‘brand identity’ as soon as you can. Having a brand framework available will give you guidelines which you will need to keep your brand consistent. This will be the foundations for so much more, and it will reduce a lot of cognitive loads later on.

Also, take advantage of all the functionality in freewebstore, but do not underestimate the design you can add yourself!

Is there a specific reason you chose to use freewebstore as your eCommerce platform?

Freewebstore offers a soft start option and has a lot of functionality and designs that we find very useful.

FWS workflow template

The framework is very well balanced for both designers/coders and for those less savvy IT users. One of the main strengths of freewebstore is definitively how easy it is for anyone here at the office to add and edit products on the fly. With some decent coding skills, you can circumnavigate and complement the framework where needed. (freewebstore store builder)

Where you need help you simply ask, and will always get informative support, regarding code editing and any other questions. Seriously give your support staff a pat on the back, they are both friendly AND competent. (thank you very much!)

When we also have our payment gateway ready, the solution will be complete. Freewebstore is the way to go for us.

If you could choose one magic power, what would you go for?

Be able to read people’s mind! We always strive to understand our customers better! (Also, teleportation would be pretty cool).

And finally, tell us your best joke!

With our flip up Smart Furniture, dust is history in children’s room, so here it goes:

A little boy came downstairs crying late one night. “What’s wrong?” asked his mother. “Do people really come from dust, like they said in church?” he sobbed. “In a way they do,” said his mother. “And when they die so they turn back to dust?” “Yes, they do.” The little boy began to cry again. “Well, under my bed there’s someone either coming or going.”

Many thanks for your time guys!

If you would like to learn more about Møblene and check out their fantastically crafted furniture head over to their website: www.møblene.no

 

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On Location with one of our Store Owners, Ti-Springs.com

17 May

Visiting one of our store owners, Scout, on location this week it is clear to see why Ti-Springs.com are so successful. The World’s number one supplier for titanium springs for mountain bikes, Scout is passionate about what he does.

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Having been a rider from a young age, Scout has successfully turned his love of mountain biking into his career; forming numerous partnerships with international race teams and supplying springs to the World’s fastest riders.

So, it really wasn’t difficult to convince Scout to get out on the trails at Fly UP 417 Bike Park to show us how well his product performs on the trails…and show us a few tricks!

Being an enthusiast, Scout knows the circuit. He gets inside his customer’s heads – he knows what they’re looking for and where they will be. He makes sure he attends the right trade fairs and competitions for his niche market.

Ti-Springs has a strong brand. From the company vehicles to his own clothing and accessory line, the company stands out from the crowd. Along with a strong brand are the professional product images on his web store, produced by his partner Kayleigh who also runs her own successful business. She certainly delivers the goods when it comes to product images – a store owner’s absolute dream!

A real winning formula, I wish Ti-Springs.com every success in the future. I left feeling privileged to have met Scout and his partner Kayleigh this week. They certainly inspired me to do more of what I love and it felt great knowing that freewebstore, in part, has helped to realize someone else’s dream.

Have a watch of Scout’s story here.

Image by: kadams-photography.com

Store of the Month: February

20 Feb

Our store of the month for February is fantastically elegant Pearls with Hanna!  We managed to grab a few words with Paul, the store owner about his and wife Hanna’s pearl business!

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1. Please tell us a bit about yourself your business and where it all started

We are Hanna and Paul. We’re both 31 and have three children aged 13, 9, and 3.  The idea of Pearls with Hanna was born in the spring of 2016 when Hanna found a live feed of a lady in America selling similar items in the same format. She got chatting with various people about how they went about starting up their businesses and it looked to be a non-starter as everyone doing it was in America and their suppliers either didn’t cover the UK or had an 8 week lead time.

Not one to be deterred Hanna continued to scour the internet for quality suppliers and eventually stumbled across a lady called Liz from Northern Ireland, who had established suppliers in Japan and China and had the vision to become a UK wholesaler for sterling silver jewellery and saltwater Akoya oysters, soon after her company Les Bel Amour Global was born.
Naturally, we jumped on the bandwagon, pushed in our investment and used our already established network marketing to launch in October 2016. Pearls with Hanna was born!

2. The pearl craze seems to have taken off in recent months, can you tell us a bit more about this? How did you get into this?

The pearl craze has been somewhat of a global phenomenon! It has taken off like a rocket in the online marketplace with many distributors, using different suppliers on multiple continents. It’s a thoroughly addictive watch on the live feeds, the anticipation of the next colour pearl and if there will be twins or even triplets!

3. What kind of marketing do you to attract visitors to your store?

Our marketing is primarily Facebook. We add our videos into selling sites and encourage people to like and share the page and the feeds.
Word of mouth from our customers to their friends and families plays a large part to.

screen-shot-2017-02-20-at-11-40-184. Do you have a physical store or do you operate solely online?

We are solely online at this pint in time but it is our overall aim to have our own shop!

 

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Pearls with Hanna – range of products

5. Do you have any advice for new store owners?

Try to make your store as user-friendly, informative, and as eye-catching as possible! Don’t be afraid to try something new or change something to a different style – you can always put it back afterward!

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform

We use Freewebstore as it is the preferred site of the lovely lady who set up our store for us to begin with.

7. Please, sum up your freewebstore experience

So easy to use and maintain, fast response to tickets and really helpful staff. Everything is there for you, so logically placed and easy to fiddle about with to get it how you want it!

8. And finally, tell us your best joke!

I dreamt of a beautiful walk on a sandy beach last night. I guess that explains the footprints in the cat litter this morning.

Take a look at the fantastic range of products at pearlswithhanna.co.uk

Let’s get social: Facebook

7 Feb

Digital media has massively changed the way businesses reach, inform and communicate with their audience, with social media being a ‘key player’ for businesses to engage with their audience. A massive 2.34bn people worldwide have a social media platform of some sort (Statista).

The first section of the ‘Let’s get social’ blog will briefly cover the benefits of having a general social media presence and will look more in-depth into one of the most popular social media platform, Facebook.

What are the benefits of social media?

I’m sure you’ll want to know the benefits of having a social media presence and how it may impact your business. Below are a few key benefits that social media can bring.

Increased Brand Awareness: Social media is a great way of increasing your presence in one single click. Getting a few shares on your post will share your brand to potentially thousands of new customers and allow you to easily monitor the engagement.

Real-time content vs pre-planned, scheduled content:  Unlike traditional marketing methods such as print, you can share and create real-time content and easily adapt your marketing efforts as and when you choose.

Learn about your users: You’ll be able to learn about your customer’s online habits and possibly find out new things about your main demographic. You can target specific demographics with new imaginative content that’s relevant to the right audience.

Feedback: Social media allows for instant dialogue with customers in real-time and helps promote customer service. Again, unlike traditional methods, you’re open to a two- way conversation and not just a one-way conversation.

A lil’ bit of spying: It’s more than likely that your major competitors will have a social media presence, this is a perfect way to monitor your competition and stay ahead of the game. You may notice something that your competition are doing well that may improve your own business or something that they’ve not done quite so well – something you can exploit. You can engage with your rivals audience through targeted ad campaigns to let them know that you’re the better choice!

Gather leads: Connect with your audience on social media and then move the conversation on. Gather email addresses by offering newsletters, contests etc. You can use the email addresses to lead your potential new customers to your website

This is just a snippet of the benefits that social media can offer your business, sounds great, right?!

Facebook

We start our ‘let’s get social’ series with Facebook. According to PEW research, 79% of online adults use Facebook (US) – a huge number! It’s a great platform to connect with new customers and help retain existing relationships.

What can I post on Facebook?

Build up brand loyalty by producing and sharing helpful and entertaining articles to help educate the user, the soft sell approach works best! If you’re seen as being active and engaging with users, you’ll increase your chances of getting custom over someone who has a limited/no presence.  You can also drive users to your web-store and increase your chances of another customer. Post content that has a link back to your site, such as:

  • Informative blog articles.
  • How-to guides.
  • New product launches (as seen below).
  • Entertaining and visual content.
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Your Facebook page is a great way to promote product launches to new and exisiting users.

However, it’s important to know that it’s not all about attracting new custom, retaining current customers is equally, if not more, important. Interact with your users, get involved in discussions and show them that you value their custom! A simple reply to a comment goes a long way to achieving this, as seen below:

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Actively engage with your users & show them that they’re valued.

Encourage users to share their experience on Facebook page by comments, reviews and photos and interact with the posts! 92% of consumers believe recommendations from friends and family over advertising, so this is important to consider. Encourage customers to leave positive reviews on your store:

  • Offer an incentive for users to leave their feedback on Facebook, money off for example. (this is a freewebstore premium feature).
  • Inform your customers that you’re active on social media.
  • Encourage previous customers to share their product pictures.

Paid Facebook adverts are becoming the norm with most successful businesses utilising this feature. Now I know you’re thinking ‘what’s the point of spending money when I can post for free?’. The truth is, only 2% of organic posts reach their intended audience (Rob Peterson). So be prepared to splash a little cash to reap the full benefits. However, the costs are much cheaper than traditional marketing channels, such as print or adverts.

With information gained from Google analytics, Facebook analytics you can see who interacts with your content the most – then target Facebook users who fall under this demographic. Build up an audience that’s relevant to your business and are likely to interact and engage with your posts.

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An example of the Facebook custom audience page.

You can create custom adverts via the ‘Adverts Manager’ tab. From there, it’s possible to create a custom audience (so that you know the posts are hitting your intended audience), select your objectives and set the budget you want to stick to.

If you need help on setting up the perfect Facebook business page, have a read of this helpful blog article here.

 A great opportunity

Social media is a great opportunity for businesses to interact online. I’m sure that the majority of you have a social media presence. However, of freewebstore 40,000+ active store’s – only 5.6% (!) have utilised the FREE feature and connected their store to social media platforms. It’s a big opportunity lost in terms of customer engagement. Head over to your freewebstore control panel > Marketing > Social Media and connect your store now and get social!

The next blog in the series will cover Twitter.

Store of the Month: January 2017

13 Jan

Our latest store of the month is one of our longest serving stores – the good, the bad and the robots, specialising in collectable toys. We caught up with the store-owner, Lee, to find out a bit more about his business.

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1.Please tell us a bit about yourself

It’s really hard to explain yourself LOL. I love the movies, TV shows, gaming and music. I like walking my dog and I like good food and the occasional beer (ahem!).  I used to be a semi-pro magician but just don’t have the time anymore…! I live by the motto “ treat others how you would expect to be treated”, that goes for my friends, family and my customers.

2. Please tell us about your business and where it all started

My business sells niche toys/collectables. The bulk of my line is 1/6 scale figures with incredible detail of the body, face and tailoring. It all started way back in the 80’s really when I was just a kid…. I collected Star Wars, He-Man. I then had to grow up, get a job, get married etc but it was on my honeymoon, I stumbled across a comic book shop in the US selling the most awesome products. From there it just escalated!

3. You’ve got some pretty cool products – what kind of marketing do you?

The best marketing in the world is your own passion around your own products. If yoscreen-shot-2017-01-05-at-11-02-58u find what you are selling is in any way negative, you are selling the wrong stuff. Don’t pour money into bad advertising, use free channels like Facebook, twitter and such like. Don’t
just post an item, join the community groups set up for your products, chat to people, get involved. I don’t have a physical shop so I have to compensate for not meeting people face to face….

4. Do you have any advice for new store owners?

Stand out, be different, it’s a tough world out there. Do not think it’s as easy as setting up a shop front and watching the sales come in…. Be passionate, do your homework,  and love what you do.

5. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

Yes, without a doubt the most user-friendly interface out there! Great customer support and I love the way you are striving for new ideas and add-ons….Perfect!

6. Please, sum up your freewebstore experience.

Relaxed, simple, innovative….( do I get the £20 you promised me now? haha)

7. And finally, tell us your best joke

I met a girl the other day, she said her name was “ Matarka”

I said, “ that is an unusual name, you don’t hear that every day!”

She said “ Actually, I do”

Store of the Month: December

5 Dec

Huge congratulations to our store of the month for December, Hip-Pose. We grabbed a few words with the store owner, Sam, to discuss her award-winning business, any tips she may have for new business owners and to find out what she wants for Christmas!

1. Please tell us about your business and where it all started

My daughter was diagnosed with hip dysplasia (DDH) when she was just 6 weeks old and put into a restrictive harness as treatment. When this didn’t work, she had major hip surgery and had to wear a full cast for three months. This was a difficult time, to put it mildly, but one of my pet peeves was that no clothes fit her and we’d get disapproving looks when out at about people jumped to conclusions when seeing a baby in the cast. So I designed and made some trousers to go with the cast and the nasty looks were banished! People didn’t notice the cast, the trousers kept it clean and dry and I enjoyed dressing my girl again. The idea of Hip-Pose was then born!

2. How did you get into it?

me-and-lucyMy daughter was also born with a rare genetic condition that caused severe disability. I made the decision to give up my career to become her carer but I had always wanted to run my own business, so took the opportunity in between hospital appointments and baby clubs to set one up! My Mum was a professional dressmaker, so sewing, designing and creating are in my DNA. This definitely helped in developing a range of clothes that can be worn through all stages of DDH treatment. If I had to pay for those design skills I wouldn’t have been able to afford it!

3. You’re clearly very successful, what kind of marketing do you do for your store?

Thanks!! At the start, I just relied on word of mouth. DDH only affects 1-3 babies in every 1,000 born so my market is definitely niche! I find that social media is a quick and effective marketing tool, I use facebook, facebook forums and love the pace of Twitter although it can sap your time if you’re not careful! I am now working with others who are marketing to the same audience for different reasons. Teaming up with others is helpful when I don’t have a big budget or much time. This year I also collaborated with a major baby brand to create a new product that I designed. Working with a big company really showed me how many plates I spin running my own!

4. You’ve won numerous awards, can you tell us about them?

picHip-Pose has won the Prima Baby award for Innovation two years running (winning Gold in 2015!) Competing against top high street brands was a real buzz! I was also a finalist in 2015 Mumpreneur UK and this year I won the Most Inspiring Business Parent award 2016 voted by Mum and Working.
I was truly humbled by that, as raising a child with special needs and starting a business with my unique brand hasn’t always been easy, so it was lovely for that to be acknowledged. I think winning awards goes beyond pride and marketing, though, it helps to establish that a brand can stand on its own. It is an entity in itself.

5. Do you have any advice for new store owners?

Start off with fewer products then you’d love to put out there and see what sells best then build from there. I listen to customers and have created products in response to demand but only when this also ties in with my brand and is not copying someone else. Lastly, keep true to yourself and trust your gut!

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

I needed an eCommerce platform that I could create and most importantly adapt at any time of the day or night myself. Having a limited budget, I have to be able to add products and content, change stock count and interact with my customers without going through a web designer every time. Plus as a working mum, I am often doing this in the evening! I’m not an IT person at all, so I was surprised and delighted that I was able to follow the instructions and develop a website that now sells worldwide. Hip-Pose clothes are being worn globally from the US to Oz and even in Greenland!

I couldn’t have reached all of these parents without freewebstore and from the positive feedback I get from them, freewebstore has helped me to help them.

7. Please, sum up your freewebstore experience

Great fun! I love the independence freewebstore has given me to launch and sell my unique brand globally. It’s helped me to create a successful business that’s really helping people and allowed me to develop Hip-Pose on my own without huge overheads. I love that the friendly support team are there at the click of a button to answer any techie questions I have and always help me.

8. And finally, what’s on your Christmas list, this year?

A clone of myself to do the washing up, answer emails and pack up orders!

Check out their amazing range of clothing and accessories for suffers from DDH here

Store of the Month: November 2016

7 Nov

A big congratulations (Herzlich glückwünsche) to our GREAT store of the month for November, tshirt4you.

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We spoke to the owner, Rebecca, to find out a bit more about the business.

1. Please tell us about your business and where it all started

I started my t-shirt business in Los Angeles 2007. I moved to Switzerland almost 7 years ago and started t-shirts4you online, with my partner Dustin Peter. We sell printed t-shirts for all occasions.

2. How did you get into it?

My mother owns a printing company and taught me how to print t-shirts, my graphic design college course revealed my creative side, so I combined it! 

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3. Do you have any advice for new store owners?

Take high quality, appealing photos of your products. Find your niche product and make it your passion. Be patient!

4. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

It was completely free to test it out and I found it really easy to set up. I like the fact that freewebstore stays up to date with the latest trends and always launch new features.

5. Please, sum up your freewebstore experience

I started 3 websites; tshirt4you.ch, dress4you.ch, and einladungskarten4you.ch. We tested the market with different platforms. We now stick to the best running store tshirt4you.ch. I double my income each year.

6. Finally, tells us your best joke

What dress can’t be worn? Address (thankfully, your business acumen is better than your jokes 😉 )

Do you think you deserve to be our store of the month for December? Get in touch with us and tell us why