Tag Archives: interview

Let’s Talk Security!

16 May
With the recent cyber attack that has hit numerous organizations in the UK, most noticeable the NHS, cyber security is on everyone’s lips. We briefly caught up with Simon, our security chief, to get some words of reassurance!

1. What kind of security measures do freewebstore take?

We monitor our systems, logs and firewalls constantly, scanning for malicious activity.  Automated systems are in place to block any bad actors, and do so regularly.  Keeping our store owners and their customers safe is the Security Team’s top priority.

 

2. Will the latest cyber attack impact our store owners?

Not at all.  Our servers use the latest operating systems and are kept fully patched.  We remain on High Alert for the time being though, just in case.

3. What can I, as a store owner, do to minimize an attack?

 As far as your store is concerned, you don’t need to do anything, that’s the beauty of freewebstore!  Leave the technical stuff to us, so you can focus on running your business. For the computers you use daily, I’d recommend that you keep them up to date with the latest patches (Windows Update, etc) and try to run the latest version of your operating System where possible – especially if it was released more than 5 years ago. You should also run a modern browser, such as Google Chrome or Mozilla Firefox, which automatically keep themselves up to date.

Phew! Thank’s, Simon…

A little bit more information on our store security can be seen below!

Are freewebstore PCI compliant?

 Yes. Security is of paramount importance to us and we take PCI compliance very seriously. Freewebstore undergoes annual assessments to validate our compliance. Continuous evaluation and risk assessment ensures that PCI compliance is at the heart of what we do.

We’ve partnered up with Braintree to provide a secure environment that goes above and beyond industry standards and guidelines:

Braintree – https://www.braintreepayments.com/developers/security

Prohibited Data Storage

We never store raw magnetic stripe, card validation code (CAV2, CID, CVC2, CVV2), or PIN block data.

Data Encryption

Cardholder data is stored using one of the most advanced encryption methods available. Multiple encryption keys are stored on different physical servers. A data thief would not be able to make use of information stolen from a database without also having the key. The data store where cardholder data is kept cannot be connected to via the internet.

Authentication and Session Management

All users have to authenticate each time they use the application and inactive sessions time out after 2 hours. Passwords are never stored directly in the database. In addition, all communication between merchants and us is conducted in a secure fashion using TLS (Transport Layer Security).

Penetration Testing

At least quarterly, automated vulnerability scans are conducted on our Card Data Environment. In addition, at least once a year we have extended external penetration testing conducted by outside sources.

Securing Access

Our network has been set up in a secure fashion with minimal access to outside networks. Only VPN access is allowed to our servers from whitelisted IPS.

If you want any more information on this please contact our team at support@freewebstore.com.

Store of the Month: January 2017

13 Jan

Our latest store of the month is one of our longest serving stores – the good, the bad and the robots, specialising in collectable toys. We caught up with the store-owner, Lee, to find out a bit more about his business.

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1.Please tell us a bit about yourself

It’s really hard to explain yourself LOL. I love the movies, TV shows, gaming and music. I like walking my dog and I like good food and the occasional beer (ahem!).  I used to be a semi-pro magician but just don’t have the time anymore…! I live by the motto “ treat others how you would expect to be treated”, that goes for my friends, family and my customers.

2. Please tell us about your business and where it all started

My business sells niche toys/collectables. The bulk of my line is 1/6 scale figures with incredible detail of the body, face and tailoring. It all started way back in the 80’s really when I was just a kid…. I collected Star Wars, He-Man. I then had to grow up, get a job, get married etc but it was on my honeymoon, I stumbled across a comic book shop in the US selling the most awesome products. From there it just escalated!

3. You’ve got some pretty cool products – what kind of marketing do you?

The best marketing in the world is your own passion around your own products. If yoscreen-shot-2017-01-05-at-11-02-58u find what you are selling is in any way negative, you are selling the wrong stuff. Don’t pour money into bad advertising, use free channels like Facebook, twitter and such like. Don’t
just post an item, join the community groups set up for your products, chat to people, get involved. I don’t have a physical shop so I have to compensate for not meeting people face to face….

4. Do you have any advice for new store owners?

Stand out, be different, it’s a tough world out there. Do not think it’s as easy as setting up a shop front and watching the sales come in…. Be passionate, do your homework,  and love what you do.

5. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

Yes, without a doubt the most user-friendly interface out there! Great customer support and I love the way you are striving for new ideas and add-ons….Perfect!

6. Please, sum up your freewebstore experience.

Relaxed, simple, innovative….( do I get the £20 you promised me now? haha)

7. And finally, tell us your best joke

I met a girl the other day, she said her name was “ Matarka”

I said, “ that is an unusual name, you don’t hear that every day!”

She said “ Actually, I do”

Store of the Month: December

5 Dec

Huge congratulations to our store of the month for December, Hip-Pose. We grabbed a few words with the store owner, Sam, to discuss her award-winning business, any tips she may have for new business owners and to find out what she wants for Christmas!

1. Please tell us about your business and where it all started

My daughter was diagnosed with hip dysplasia (DDH) when she was just 6 weeks old and put into a restrictive harness as treatment. When this didn’t work, she had major hip surgery and had to wear a full cast for three months. This was a difficult time, to put it mildly, but one of my pet peeves was that no clothes fit her and we’d get disapproving looks when out at about people jumped to conclusions when seeing a baby in the cast. So I designed and made some trousers to go with the cast and the nasty looks were banished! People didn’t notice the cast, the trousers kept it clean and dry and I enjoyed dressing my girl again. The idea of Hip-Pose was then born!

2. How did you get into it?

me-and-lucyMy daughter was also born with a rare genetic condition that caused severe disability. I made the decision to give up my career to become her carer but I had always wanted to run my own business, so took the opportunity in between hospital appointments and baby clubs to set one up! My Mum was a professional dressmaker, so sewing, designing and creating are in my DNA. This definitely helped in developing a range of clothes that can be worn through all stages of DDH treatment. If I had to pay for those design skills I wouldn’t have been able to afford it!

3. You’re clearly very successful, what kind of marketing do you do for your store?

Thanks!! At the start, I just relied on word of mouth. DDH only affects 1-3 babies in every 1,000 born so my market is definitely niche! I find that social media is a quick and effective marketing tool, I use facebook, facebook forums and love the pace of Twitter although it can sap your time if you’re not careful! I am now working with others who are marketing to the same audience for different reasons. Teaming up with others is helpful when I don’t have a big budget or much time. This year I also collaborated with a major baby brand to create a new product that I designed. Working with a big company really showed me how many plates I spin running my own!

4. You’ve won numerous awards, can you tell us about them?

picHip-Pose has won the Prima Baby award for Innovation two years running (winning Gold in 2015!) Competing against top high street brands was a real buzz! I was also a finalist in 2015 Mumpreneur UK and this year I won the Most Inspiring Business Parent award 2016 voted by Mum and Working.
I was truly humbled by that, as raising a child with special needs and starting a business with my unique brand hasn’t always been easy, so it was lovely for that to be acknowledged. I think winning awards goes beyond pride and marketing, though, it helps to establish that a brand can stand on its own. It is an entity in itself.

5. Do you have any advice for new store owners?

Start off with fewer products then you’d love to put out there and see what sells best then build from there. I listen to customers and have created products in response to demand but only when this also ties in with my brand and is not copying someone else. Lastly, keep true to yourself and trust your gut!

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

I needed an eCommerce platform that I could create and most importantly adapt at any time of the day or night myself. Having a limited budget, I have to be able to add products and content, change stock count and interact with my customers without going through a web designer every time. Plus as a working mum, I am often doing this in the evening! I’m not an IT person at all, so I was surprised and delighted that I was able to follow the instructions and develop a website that now sells worldwide. Hip-Pose clothes are being worn globally from the US to Oz and even in Greenland!

I couldn’t have reached all of these parents without freewebstore and from the positive feedback I get from them, freewebstore has helped me to help them.

7. Please, sum up your freewebstore experience

Great fun! I love the independence freewebstore has given me to launch and sell my unique brand globally. It’s helped me to create a successful business that’s really helping people and allowed me to develop Hip-Pose on my own without huge overheads. I love that the friendly support team are there at the click of a button to answer any techie questions I have and always help me.

8. And finally, what’s on your Christmas list, this year?

A clone of myself to do the washing up, answer emails and pack up orders!

Check out their amazing range of clothing and accessories for suffers from DDH here

Store of the Month: October 2016

13 Oct

Congratulations to our FANTASTIC store of the month for October, Risus Wholesale.

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We spoke with the store owner, Vicky, to find out a bit more about the business:

Please, tell us a little bit about your business

We are an online toy and party wholesale business that supplies retailers, promotional companies, schools, charities and online sellers. We specialize in pocket money toys and cheap novelties but we also stock a wide range of party items such as inflatables and balloons. We also stock a wide of Christmas products that sell really well especially our stockings and hats.

More recently we started selling pre-wrapped toys for use as presents at Santa’s Grotto.

How did you get into it?

I bought a clearance box of toys for £50 which I sold on Ebay and used the profits from that to buy more clearance stock. Once I had saved up a few hundred pounds I was able to open an account with a major importer and my sales started flooding in. After a couple of years, I was able to leave Ebay selling and concentrate on my own website and this is where things really took off. Rather than getting orders of £20 -£30 I was regularly getting orders of a few hundred pounds! My range has now increased to over 1200 items and we are adding more daily.

What kind of marketing do you do for your store? 

We don’t do a lot of advertising as we have made efforts on our SEO work so we appear quite well for our chosen keywords on Google, this tends to bring in the bulk of our business. We do a little bit of advertising on Wholesale Forum websites and in PTA magazines.

What one piece of advice would you give new store owners?

Persevere. Success does not come overnight so keep at it and if you work hard and believe in what you do then success will come. I did not take a wage from my business for the first 2 years so had to work a second job ( I am also a chartered accountant) at the same time to pay the bills. Once the money was there and the business had grown sufficiently I was able to take a wage.

Have you had any feedback from your customers about your store?

Yes, plenty. The overwhelming response I get is that the store is easy to use and looks great.

”Quick service with as easy to use website and helpful staff when contacted. This is my second order placed and will not be my last”

Is there a specific reason you chose freewebstore as your eCommerce platform?

I did a lot of research and most people recommended that I build my own site but after researching how to go about this I soon realized that the time taken to do this was not going to work out for me. I needed something that I could use straight away with minimal input from myself. FWS fitted that bill and literally after only a few minutes I was up and running. I also like having the support as a backup so if anything does go wrong I don’t have to spend ages fixing it, I know there is a team there that will take care of it for me.

And finally, please sum up your freewebstore experience…

Can’t fault it and would definitely recommend to others. FWS has given me the freedom to work from home and raise a family at the same time and for that, I will always be hugely grateful.

Do you think you deserve to be our store of the month for November? Get in touch with us and tell us why 🙂