Tag Archives: Getting Started

On set with Sonja Elisa

29 Sep

A brief insight into our day with the impressive freewebstore eCommerce store owner, Sonja Elisa, for an upcoming video feature. 

I had the opportunity to visit Sonja’s creative studio, in the heart of the Gothic Quarter, Barcelona.  Observing Sonja’s passion for her work, her creative flair and determination it’s clear to see why she is the premier supplier of boutique silk accessories in Barcelona.

sonja

Sonja showcasing one of her products

I had the opportunity to learn more about Sonja and her story of becoming a successful business owner. Having been in the corporate world for a number of years, traveling all over the world and dealing with all that corporate life threw her way, the lifestyle was having an impact on her work/life balance. With Sonja’s creativity, passion for fashion and determination to ‘go it alone’ – it was always in the plan to own her own fashion line. However, it was one opportunistic moment built the foundations for her business – deciding on a present for her brother’s wedding! Wanting to give her brother a unique gift for his wedding, Sonja designed a silk bow-ties gift set.

After receiving raving reviews Sonja started to design a range of products and research ways to enter the market and she hasn’t looked back since! Sonja’s bespoke silk products now reside in numerous boutiques across Barcelona, fashion markets and, most importantly, her very own freewebstore eCommerce store 😉

Once Sonja told us her story (which will be available to view soon) it didn’t take long before the enthusiasm for creating bespoke designs and products kicked in, and I got to watch the process of creating a silk scarf. Each of the scarves she has designed has a unique story behind it and the process from start to finish was (surprising to me) very therapeutic. This particular design was inspired by a recent music video Sonja had seen and the end product was fantastic.

It was great to meet Sonja, who risked the security and relative comfort of ‘corporate life’, to follow her dream of starting her own fashion brand. I hope Sonja’s success inspires many more entrepreneurs in the future.

Matt.

Sonja’s video feature will be released soon. Please follow our YouTube, Facebook and Twitter channels.

How to Write the Perfect Blog

28 Sep

How to write the perfect blog

Having a blog allows you to add crucial content to your store and boost your search engine rankings. It also allows you to add useful content for your shoppers that can keep them coming back for more. Here are tips on writing the perfect blog:

Informative, not ‘sales-y’

Blog posts should be all about providing information to your reader – not about trying to sell them something.  Capture your audience by allowing them behind the scenes. Share “a day in the life” and include photos your readers wouldn’t normally see. Why not blog about recent events or perhaps what it is that inspires you? Get into the mindset of your customers and write about topics that would interest and inspire them.

Be mindful of your SEO

Content on your freewebstore eCommerce website is vital to increasing your Search Engine Optimization which is key to your business. Once you’ve drafted your blog, proofread it to make sure you’re using your keywords. Include tags to your products or previous blog articles you’ve written. The more blog posts you write, the more content and links you’ll build up over time.  For expert tips on SEO why not read our SEO 101 blog?

Post regularly

Keep your readers interested by posting regularly and consistently. If you only post once in a while, your blog will become stale and uninteresting. Get into the habit of setting time aside each week to write content and collect photos for your blog. It may seem like a daunting task at first but once you get into the swing of it you will find it a pleasurable way to reach out to your audience.

Get social

Include social media sharing buttons on each blog post so that your readers can promote your post to a wider audience. Be sure to have a link on your blog back to your website to build up traffic and prevent your reader from becoming lost.

Promote your blog content across social media and be sure to include #hashtags when applicable but be sure to make your social media posts consistent with your brand identity.

Get blogging about your eCommerce website today with our store blog feature. If you’ve not yet signed up for your freewebstore you can sign-up here.

 

Store of the Month: September

1 Sep

The freewebstore Store of the month for September (September already!?!) is the creative, Barcelona based store SonjaElisa 🏆 You know the score, we caught up with Sonja for a chat about her business and how things are going so far 🙂

store-of-the-month-Sept-Pink

1. Please tell us a bit about yourself, your business, and where it all started

I’m a Finnish fashion designer living in Barcelona. I have been making things since I can remember, cutting, gluing and hand sewing before my mum let me use her sewing machine at the age of 8. After working for corporate for many years, I ventured into freelancing and started feeling the need to create again. I wanted to go back to making something handmade, where I could truly express myself, something I felt passionate about and that related to slow fashion. So I launched my own line, Sonja Elisa silk accessories, which I make in my Barcelona workshop. 

I make silk accessories for women, men, and kids. Products include scarves, shawls (silk paired with a warmer double layer), bow ties and pocket squares. They are all hand painted and hand sewn, each one unique in its kind, as no pattern turns out the same way. I love silk painting as it is flowing, organic and unpredictable, and each piece has its own magic!

2. What is the best thing about owning your own business/online store? 

The best thing is the freedom. I can manage the store easily on my own and in my own time, and it’s a great window into the global marketplace, through which I can connect with customers all over the world.

3. How do you market your product?

I mostly use social media (Instagram and Facebook), to showcase my work. I also attend occasional markets and makers fairs, and a few retail stores feature exclusive collections. My silk scarves and bowties are very unique in style so I try to find the best channels to reach customers that relate to the aesthetics and values of my brand.

 

janne bannerlow

One of Sonja’s fantastic products: Men’s bow-tie

 

4. If you could have ANYONE to come and work for you, who would it be and why?

 Sophia Amoruso, she has passion, drive, and edge. I find her story very inspiring.

sophia amarouso

Sonja finds Sophia Amoruso’s story inspiring

5. Do you have any advice for new store owners?

Don’t try to get it perfect on the first go, it is only natural to evolve your store. If you don’t start you won’t know what you want to improve! Ask for help from the guys at freewebstore if you get stuck, freewebstore have a great customer support team. Also, BELIEVE in your idea and don’t give up or get discouraged, try to learn from critique and improve your products and branding.

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform? 

Freewebstore offers a great combination of functionality, design, technical support and price plans. It’s super easy, fast and simple to manage, and contains all the tools I need in an online store platform.

7. If you could choose one magic power, what would you go for?

Mind reading! And teleportation. And telekinesis. Oh wait, did you say only one??

8. Why is eCommerce important for your business?

I think eCommerce is essential for my business, it’s the best way to be able to reach my niche customers around the globe, and not be limited locally.

9. And finally, do you have any celebrity customers?

I do have a few celeb artsy bow tie customers. For example Matthew Waldman, American designer, and artist; Janne Kyttänen, 3D artist and designer and Jari Karttunen, Finnish dance artist.

 

alg-matthew-waldman-jpg

Matthew Waldman is a customer of Sonja’s

 

Sonja is using the crystal clear design for her store and we definitely think she’s done a great job. If you would like to be considered for the freewebstore store of the month series then get in touch with our success team at successteam@freewebstore.com 

Postage Rules

26 May

It may seem like a minefield when you start out with your eCommerce website, weighing your products, getting quotes from shipping providers and then deciding what to charge for postage and packaging.

Let me stop you right there.

pexels-photo-194094

Here at freewebstore we recommend keeping it simple! Choose one price and stick to it. Better still, offer free postage and include your postage fees in the cost of the item on your eCommerce website. If your business model is to undercut your competitor then be sure to see what they are selling at though. Customers like pricing to be simple.

Your customers will thank you for it and you will thank me for increasing your sales!

New Feature – Share This Icons

18 Apr

Our latest feature adds share options for your shoppers to use if they wish to share your product with the world, giving your product maximum exposure!  The product could be shared on Facebook, Google, Twitter or Pinterest.

Jump on over to the Marketing > Social Media > Share This Icons section of your Freewebstore Control Panel  to enable or disable social media share icons on your store product details page.

The share icons will look something like below when enabled on your store. Though they may change slightly depending on the design.

Remember this ONLY appears on your product details page. Some retired or custom made designs may not support this feature. Please contact support if you need any help with this feature.

 

Black Friday

16 Nov

Black Friday is coming fast, the day where bargain hunters across the world try and grab themselves a great deal heading into the festive period.

What is Black Friday?

Black Friday was originally an American only tradition, dropping on the day after Thanksgiving each year. Retailers offer massive discounts on products in an attempt to persuade you to spend your money in the run-up to the festive period.  Recently the rest of the world has also adopted this as a day to offer discounts on their product range.

When is Black Friday?

This year Black Friday will happen on Friday 27th November. However, some retailers will start their week of deals on Monday 23rd November.

How can I promote my special offers?

Coupons & Vouchers

Create a coupon code via the Marketing > Coupons & Vouchers section of your Freewebstore Control Panel and promote it on your social media channels.  Time specific offers usually have the biggest impact !

Email your Newsletter list

Send an email out to your newsletter mailing list to promote your special offers .

Social Media

Use your Facebook pages and Twitter feed to promote your special offers leading up to Black Friday.

Mobile Optimized

22% of total online sales on Black Friday were purchased on mobiles – that’s an increase of nearly 43% from last year (source: TechCrunch)

Take advantage of your potential customers shopping on their mobile devices by ensuring your store design is optimized for mobile devices.  Check out our fantastic designs here.

Ecommerce 3.0

1 Oct

New Features, New Designs, New Website!

Check out our brand new website at www.freewebstore.com.  A lot of love has gone into its creation and now it is launched we are extremely proud of it.  Hope you like it too!

Adding Twitter Social Plugins to your Store

11 Sep

Adding Twitter Social Plugins to your Store

Using Twitters social plugins is a fantastic way for your users to Tweet about your products or store content to their friends and followers. It’s a great way to spread your content that little bit further with the potential impact of bringing new customers to your webstore. Just follow these few simple steps to add these social plugins:

Step 1

  1. Go to the following URL: https://about.twitter.com/resources/buttons
  2. Select the button you wish to add to your page/ product page.
    twitter_buttons
  3. The “Share a link” button is the easiest plugin to add to your page content if you simply wish for your users to share your page content and does not need any additional information adding before implementation. This blog article will concentrate on this button, however if you wish to add any of the other buttons remember to add the additional information before moving onto the next step.

Step 2

  1. Once you have selected the “Share a link” button you will be presented with Button Options on the left hand side and the Preview and Code section on the right hand side. Simply copy the code that is provided.
    code
  2. Then log into your Freewebstore Control Panel and navigate to the page/ product page you wish to add the Twitter Social Plugin button to.
  3. Click the TOOLS > SOURCE CODE button within the page/ product edit text-editor.
    2
  4. Paste the code provided by Twitter, click [OK] and then click [Save].
    twitter_button_implementation

Your Twitter button will now be added to your page/ product page and your customers will be able to share the content of the webpage on their Twitter feed.

If you need any assistance with this please get in touch with the Freewebstore support team.

Additional Help Links

https://dev.twitter.com/web/tweet-button

https://support.twitter.com/articles/231474

 

Google reCAPTCHA

4 Sep

NEW FEATURE

We have added Google’s brand new mobile responsive reCAPTCHA to all our design’s contact pages to make sure your store is fully protected from spam and abuse while letting real people pass through with ease.

captchya

You can read more about the reCaptcha here

Local Time Zone

3 Sep

NEW FEATURE

Set your store to the timezone of your choice via the Settings>Store Settings section of your Freewebstore Control Panel.  All dates and times will then be displayed in your local time zone.