Tag Archives: FWS

eCommerce Marketing this Holiday Season

22 Nov

As eCommerce sales are set to rise by 25% this holiday season (source: PwC), business owners selling online are preparing for what is set to be their most lucrative time of year. Have you planned your marketing strategy to optimize sales over the Holiday Season? If not, now is the time to do it.

Traditionally the Christmas buying season starts the day after Thanksgiving, but so many people have done their Christmas shopping by then. A quick and easy way to start your Christmas campaign is to by blogging about it. eCommerce platforms like freewebstore offer blog Add Ons, like StoreBlog which allows you to build up vital content on your web site. Put teasers for your upcoming sales on your blog or Facebook store to create awareness and don’t forget to respond to feedback or comments that your customers leave.

If you’re looking to promote discounts for those shoppers looking for a bargain, start to plan what coupons and sales you’re going to offer on Black Friday and Cyber Monday. Money can be tight at Christmas and customers will be looking for a great deal. For more tips on getting your store ready for the Black Friday Sales click here.

Try to use every avenue available to drive traffic to your store.  Get your advertising in the right place. Define your best customer and seek out the right way to reach them.

Don’t have a big marketing budget? Utilize social media. More than two-thirds of US respondents to a recent survey said social media influences their online shopping behavior.

Time to Get Festive

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Get to the Christmas Markets with a pop up store – this is the best way to raise your profile and connect with your customers. See face to face what your customers are interested in. Wrap up warm, grab a coffee and have fun. Pick their brains about what they bought last year. What items make good gifts? What price ranges are they looking for? What is their average Christmas budget?

Have a plan

Calculate your projected sales figures and work hard to stick to them. Visit our 6 essential tips to increasing sales.

Get your staff involved!

The holidays are a great time to have fun. Why not get your staff excited about Christmas and this will reflect in their attitudes. Organize a competition among your staff to create a Christmas card to send out with your customer orders. A personal touch will help your customers to feel valued and connected to your brand. Your staff can make a big difference to the success of our business over Christmas. Why not treat them to a Christmas lunch to say thank you for all their hard work, especially if you need them to work on days that most people usually have off like Boxing Day or New Year’s Day.

And finally…Don’t forget January!

No doubt if your Christmas campaign has gone well, you’ll be exhausted! Plan ahead and get your January sales with discount codes and coupons. Getting ready early will help you to jump on your competition and bring in the shoppers. Marketing plans take time to plan and work if they are to be successful. Bring it on!

Spread some festive cheer

Your average customer will recruit three other customers during the time they do business with you. What makes customers talk about you? Usually the way they were treated. Add a personal touch. Offer a helping hand. Give them personal attention. This could be a handwritten note in their parcel. Point out new items to customers on your blog. Sales and relationships go hand in hand.

Happy selling this holiday season!

Article originally published: 21/09/16, Modified and Updated: 21/11/17

 

How to get your online store ready for Christmas

21 Sep

With Christmas just around the corner it’s important to start thinking about getting your online store ready for the holiday rush.

Internet shopping continues to rise year on year, so here are my top tips for getting your store ready for what could be your most lucrative quarter.Retro tin toy santa robot holding christmas present

Is your store ready?

Start by looking at the products on your store. Optimize images and give your site a festive feel. Images will play a big part in capturing the attention and hearts of shoppers. If your product photos are low resolution or have poor lighting, maybe it’s time to re-shoot them ready for the holidays. You might not want to upload them yet, but careful planning will take the stress out of what is going to be a busy time.

Check your site. Does it load well? Is your web address memorable? Are all the links working? Does your site work on all devices? Are your stock levels right?  Make sure there isn’t any ‘out of stock’ products appearing on your store. Show that your site is secure with an SSL certificate.

Are your product descriptions accurate and of a good length? If they aren’t, online shoppers may be wary of buying from you. All of this careful planning helps build up your SEO which will boost your Google rankings making it easier for shoppers to find you.

Make checking out easy

Your customers are going to be busy leading up to Christmas. According to a recent survey conducted by PwC, when it comes to online shopping, Americans value convenience above all else: 58% of survey respondents say convenience is the main reason they shop online, with price being a distant second at 32%. Don’t have your customers abandoning the checkout process out of frustration. After succeeding in the hard work of getting them there, losing conversions due to a complicated or lengthy form is far from ideal. Use a checkout that allows you to take payments directly on your store.

Have a plan

Calculate your projected sales figures and work hard to stick to them. Visit our 6 essential tips to increasing sales.

Build the hype. ..slowly!

Plan your marketing campaign but start subtle. Traditionally the Christmas buying season starts the day after Thanksgiving, but so many people have done their Christmas shopping by then. I’m not suggesting that you start customizing your store with Christmas trees and tinsel just yet! A great way to start your Christmas campaign is to start blogging about it. If you have enabled StoreBlog, you can blog about what you’re planning in the run up to the Holiday Season. Put teasers for your upcoming sales on your blog or Facebook store to create awareness. According to a recent report by Deloitte more so than ever, consumers plan to use the Internet to research holiday buys and 50% will use social media during their shopping process when it comes to holiday spending. Get your customers to leave feedback and reviews on your StoreBlog and Facebook store.

If you’re looking to promote discounts for those shoppers looking for a bargain, start to plan what coupons and sales you’re going to offer on Black Friday and Cyber Monday. Money can be tight at Christmas and customers will be looking for a great deal.  

Use every avenue available to drive traffic to your store.  Get your advertising in the right place. Define your best customer and seek out the right way to reach them. During October and the early part of November, these won’t be Christmas related ads. You are planting shopping ideas and hints that will be harvested down the road.

Don’t have a big marketing budget? Utilize social media. A recent survey found that consumers have an appetite for social commerce, that fusion of online social communities with seamless purchasing capability. More than two-thirds of US respondents said social media influences their online shopping behavior.

Time to Get Festive

When you start to celebrate Christmas on your store is up to you but it’s essential that you aren’t the last store out there to start celebrating. Customize your store with some festive features to entice your customers. Winter Morning is a festive design for your store.  You can easily switch between your Christmas design and your January Sale design at the click of a button using the Saved Designs Feature. A word of warning though – if you have a high customer base, don’t make drastic changes to the navigation or layout right now. This can cause disruption to customers’ shopping flow. If the site has drastically changes from what customers are used to, it could cause confusion, frustration and lead to abandonment.

Get to the Christmas Markets – this is the best way to raise your profile and connect with your customers. See face to face what your customers are interested in. Wrap up warm, grab a coffee and have fun. Pick their brains about what they bought last year. What items make good gifts? What price ranges are they looking for? What is their average Christmas budget?

Monitor your stock carefully

Choosing the amount of stock you need over Christmas can often be difficult, especially if you are investing in seasonal products. On the one hand, you don’t want to miss out on a share of the market, but on the other you don’t want to be left with surplus stock in January that you can’t sell.  Look at what sold well last year. Finding a pattern could make ordering your stock each year much easier, so make sure you keep a note of everything.

Reach out to your customers about your most popular products – nervous customers will want reassuring that products will arrive on time.

Spread some festive cheer

Your average customer will recruit three other customers during the time they do business with you. What makes customers talk about you? Usually the way they were treated. Add a personal touch. Offer a helping hand. Give them personal attention. This could be a handwritten note in their parcel. Point out new items to customers on your blog. Sales and relationships go hand in hand.

Get your staff involved!

The holidays are a great time to have fun and a season of goodwill. Why not get your staff excited about Christmas and this will reflect in their attitudes. Organize a competition among your staff to create a Christmas card to send out with your customer orders. A personal touch will help your customers to feel valued and connected to your brand. Your staff can make a big difference to the success of our business over Christmas. Why not treat them to a Christmas lunch to say thank you for all their hard work, especially if you need them to work on days that most people usually have off like Boxing Day or New Year’s Day.

And finally…Don’t forget January!

No doubt if your Christmas campaign has gone well, you’ll be exhausted! Plan ahead and get your January sales with discount codes and coupons. Getting ready early will help you to jump on your competition and bring in the shoppers. Marketing plans take time to plan and work if they are to be successful. Bring it on!

Get started with freewebstore.com

PayU Money

27 Oct

Freewebstore has added PayU Money to its extensive number of checkout providers.  PayU Money allows you access to a large consumer base by providing multiple payments options to them to choose from. PayUMoney enables you to accept all Credit Cards (Mastercard/VISA), All Debit Cards (including Maestro) and NetBanking.

Setting up PayU Money

Setting up PayU Money for your store is a breeze. Simply head to the Ecommerce > Checkouts section of your Freewebstore Control Panel to get started.

To use PayUmoney as a payment method, you must first sign up for an account with them at: www.payumoney.com

Once you have a PayUmoney account, please enter your Merchant ID, Merchant Key and Salt in the boxes provided within the Ecommerce > Checkouts section of your Freewebstore Control Panel.

You will then have to go to your Seller Dashboard in your PayU money account and go to Settings > My Account > Webhooks section and set up a Webhook Events for a Successful Payment and Failure Payment with the following Webhook URL for both.

https://catch.freewebstore.org/catchpayumoney.aspx”

You can also set the Return URLs and upload a custom logo if you wish.

That is it !  Your customers can now checkout using PayU Money on your store.

###PayU is only available to companies registered in India & to Individuals having Indian Bank account.###

New Freewebstore logo and branding

5 Aug

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Its an exciting time here at Freewebstore HQ.  We have just launched our new sign up page.  The new page includes a plethora of useful information about the Freewebstore designs.  You can also check out other user’s stores and the designs they use.  This is a great tool to use if you are considering switching to a different design!

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Check out the new sign up page

You may have noticed that we are starting to roll out our new Freewebstore branding.  This is in preparation for our new website launch that is coming later this year.  You will start to see the new logo and color scheme popping up all over the place.  The blog was the first place to get the facelift!  Let us know what you think in the comments below.

 

New Customer Section

8 Jul

The Customer section has been updated with new features and given a facelift.  This section offers a wealth of information about your customers including address and order details as well as a lot more!

Where Can I access this section ?

The section can be accessed via the Ecommerce > View Customers section of your Freewebstore Control Panel.

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What has changed ?

As well as providing more information regarding the orders placed, you can now use the quick search function to find customers.  You can search for a customer name, company name or email address.  This allows you to quickly and easily find specific customers and details about the orders they have placed.

If you need help with this or any other subject please feel free to contact our fantastic Support Team via your Freewebstore Control Panel.

 

Facebook Storefront Branding

9 Jun

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You asked and we listened!  All Freewebstore branding is now removed from business users Facebook Storefronts.

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Save Design Feature

3 Jun

The Save Design feature is a really useful tool if you are going to make seasonal changes to your store for the Christmas or Summer period and want to keep a copy of your original design.  Lets go through how this feature works and how you can apply it to your own store.

Where do I find the feature ?

You can save your design within the DESIGN > THEME EDITOR section of your Freewebstore Control Panel.  This allows you to make design changes to your store including changing the colour, logo , background and all sorts of other cool things to get your store looking exactly how you want it before you save it.

How do I save a design ?

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From the Theme Editor menu use the “Save Now” button to save the design.  You can also access your design library from this area, but more on that later.

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You now need to give your design a name so that you can recognize it when or if you want to switch back to it.  For this example we have created a store with a Christmas theme in preparation for our store’s Christmas sale so we will call the design “Christmas Design” but you are free to call your design anything you like.  Click the “Save Design” link and your saved design is now added to your Saved Theme Library.

How do I switch my store back to a saved design ?

Visit the DESIGN > SWITCH DESIGN section of your Freewebstore Control Panel to access your library.  You can then see all versions of your saved designs with a date mark to show you when you saved it.  Simply click the “Restore Design” link from underneath the design thumbnail to restore it.   You can also use this section to switch to a new design template if you want to give your store a facelift !

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Please note : The saved feature is only available for stores with an active subscription.

If you need help with this or any other subject please feel free to contact our fantastic Support Team via your Freewebstore Control Panel.

 

Google Structured Data

19 May

Freewebstore has added Google’s Structured Data markup to your products.

What is Structured Data and how does it benefit my store ?

“Structured data markup” is a standard way to annotate your content so machines can understand it. When your web pages include structured data markup, Google (and other search engines) can use that data to index your content better, present it more prominently in search results, and boost your ranking.

Can I test what structured Data is collected  ?

You can use the handy tool Google provide to test the data that is collected.

1.  Go to https://developers.google.com/structured-data/testing-tool/

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2.  Click the “Fetch URL” link

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3.  Copy a product URL from your store and then paste it into the area highlighted on the image above.

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4.  Click the “Fetch & Validate” link.  You will then be able to see what data Google has extracted from your product page.  This data will then be used to boost your seach engine ranking.

PayPal Express

11 May

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Freewebstore has added PayPal Express to its extensive number of checkout providers.  PayPal Express offers your customers an alternative way of checking out on your store using the details they have stored in their PayPal account.

How does it work on my store?

step1

1.  Your customers enter their items to the basket and then proceed to the checkout as normal.

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2.  The customer clicks the “PayPal” logo rather than the standard “Checkout” link.

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3.  Your customer will enter their Paypal account details.

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4.  Paypal then returns your customers back to your store to review the order and select postage.

 

Setting up PayPal Express

Setting up PayPal Express for your store is a breeze. Simply head to the Ecommerce > Settings section of your Freewebstore Control Panel to get started.

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1.  Click the “Edit Settings” under the PayPal section.

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2.  Ensure your PayPal details are correct then tick the “Enable PayPal Express” tick box.

That is it !  Your customers can now checkout using PayPal Express on your store.

Support System Update

17 Apr

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Support System Update

We understand it is not always easy to illustrate an issue you may be having when you contact our fantastic support team.  To make things easier we have added an “attachment” button to our ticket system to allow you to attach screenshots to your tickets.

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