Tag Archives: ecommerce

Happy Customers = Profitable Customers

14 Sep

There is no denying that customer service is a huge part of daily life in the eCommerce world; it’s what makes your customers happy and what makes your customers keep returning to your webstore.

Here are 5 quick tips on how to improve customer service on your webstore:

1.  Easy Navigation

If your customer has a problem or wants to return an item, then having “Contact” and “Returns” links in your main navigation helps your customer quickly find what they are looking for. In both cases your customer may already be quite irritated and making it easy for them to find these pages will increase usability and overall happiness.

2. Your Email Address

Some customers may want to contact you directly. It’s worth investing in your own domain email address such as support@yourdomain.com or info@yourdomain.com. Your customers may find  these more professional than a gmail, outlook or yahoo email address.

3. Email Correspondence

Keep your emails friendly and professional, it’s that simple:

  • Use customers names if available (Mr Smith, Miss Doe, etc).
  • Use your manners (Thank you, Please etc).
  • Check your spelling and grammar.
  • Do not use slang or text-speak.
  • Do not use profanity.

4. Social Media
Social media is fantastic for connecting with your target audience. Use it! It’s a great way to promote new products, special offers and events. It’s also a great way to keep in contact with your customers and sometimes the easiest way a customer can get in contact with you. Again, be friendly and professional.

5. Frequently Asked Questions

Sometimes a customer may have a quick question and having a Frequently Asked Questions page on your store can help a customer find that all important answer quickly. Having this page can also reduce the number of emails you get so why not create one?

For a more in-depth look at customer service read our walkthrough.

Do you have any great tips on customer service to share? Comment below 🙂

Feature Update: New Invoice Templates

6 Jul

Hello, store owners 👋 Some good news coming out of freewebstore HQ: We’ve added three new invoice designs for you all to use, no additional cost of course!

invoice

Do you want to give your invoices a new look, freshen things up? Go take a look, they’re living in your control panel right now! Head over to Settings > ECommerce Settings > Invoice Settings and check them out.

P.S We’ve got some exciting things brewing so watch this space 😉

 
Log in to your control panel here or pop over to our website here.

Let’s Talk Security!

16 May
With the recent cyber attack that has hit numerous organizations in the UK, most noticeable the NHS, cyber security is on everyone’s lips. We briefly caught up with Simon, our security chief, to get some words of reassurance!

1. What kind of security measures do freewebstore take?

We monitor our systems, logs and firewalls constantly, scanning for malicious activity.  Automated systems are in place to block any bad actors, and do so regularly.  Keeping our store owners and their customers safe is the Security Team’s top priority.

 

2. Will the latest cyber attack impact our store owners?

Not at all.  Our servers use the latest operating systems and are kept fully patched.  We remain on High Alert for the time being though, just in case.

3. What can I, as a store owner, do to minimize an attack?

 As far as your store is concerned, you don’t need to do anything, that’s the beauty of freewebstore!  Leave the technical stuff to us, so you can focus on running your business. For the computers you use daily, I’d recommend that you keep them up to date with the latest patches (Windows Update, etc) and try to run the latest version of your operating System where possible – especially if it was released more than 5 years ago. You should also run a modern browser, such as Google Chrome or Mozilla Firefox, which automatically keep themselves up to date.

Phew! Thank’s, Simon…

A little bit more information on our store security can be seen below!

Are freewebstore PCI compliant?

 Yes. Security is of paramount importance to us and we take PCI compliance very seriously. Freewebstore undergoes annual assessments to validate our compliance. Continuous evaluation and risk assessment ensures that PCI compliance is at the heart of what we do.

We’ve partnered up with Braintree to provide a secure environment that goes above and beyond industry standards and guidelines:

Braintree – https://www.braintreepayments.com/developers/security

Prohibited Data Storage

We never store raw magnetic stripe, card validation code (CAV2, CID, CVC2, CVV2), or PIN block data.

Data Encryption

Cardholder data is stored using one of the most advanced encryption methods available. Multiple encryption keys are stored on different physical servers. A data thief would not be able to make use of information stolen from a database without also having the key. The data store where cardholder data is kept cannot be connected to via the internet.

Authentication and Session Management

All users have to authenticate each time they use the application and inactive sessions time out after 2 hours. Passwords are never stored directly in the database. In addition, all communication between merchants and us is conducted in a secure fashion using TLS (Transport Layer Security).

Penetration Testing

At least quarterly, automated vulnerability scans are conducted on our Card Data Environment. In addition, at least once a year we have extended external penetration testing conducted by outside sources.

Securing Access

Our network has been set up in a secure fashion with minimal access to outside networks. Only VPN access is allowed to our servers from whitelisted IPS.

If you want any more information on this please contact our team at support@freewebstore.com.

Guest Blog: Let’s Take a Closer Look at Discount Coupons

3 May

Hi, it’s Myu again (real identity Laura) the proud owner of Collect and Play. This time the subject will be discount coupons which are very helpful to all stores out there. Once again I hope this article will be helpful to beginners and experienced sellers alike. Now let’s get started!

Creating discount coupons with a theme

You probably have seen discount codes out there – numbers and letters etc. But do you see any creative ones or ones that suit/fit the store and it’s products? I myself rarely encounter those and that is why I did a little experiment. I used character and series names and noticed that some coupons were more popular than others. So in other words, customers appreciate coupon codes that are related to the products they like and that is something store owners should make good use of. After all, it can make shopping a little more fun and you will see which code gets used the most.

Keep them guessing or not?

When you have coupon codes like Pichu, Pikachu, and Raichu, you may notice Pikachu gets used the most out of the 3. That is great but as a store owner, you decide how much discount each code gives. Pichu could, for example, give 5% off while Pikachu gives 10% off but only a few customers may find out that Raichu gives 15% or 20% off. So the question is, should you keep the big discounts a mystery or should you add the % to the coupon name? It really depends on how you handle the coupon rules. Do customers have to pay a certain amount to unlock a code or are the codes usable on all total amounts? If you don’t put up amount restrictions then you can keep the codes as they are and make it a bit of a fun discovery for customers. But if you set Pichu to the minimum amount of 5 euro or any currency then it would be good to give customers a hint by adding the % to the name so it becomes Pichu5%. Of course, you can decide for yourself what you prefer to do but a little testing and experimenting won’t hurt a bit.

A short article this time around but I hope it helped a bit. Be sure to stay creative with your store and I will bring you a new article someday. Also, any feedback is welcome on my articles.

Store of the Month: April 2017

11 Apr

store-of-the-month-April

Our store of the month for April is the fantastic ‘Childrens Outdoor Toys‘. Andrew had a dream to become his own boss. He didn’t let poor health stop him from realizing his dream and, using skills and contacts built up over time, has built up a successful business.

1. Please tell us a bit about yourself, your business and where it all started

Well, I’m Andrew originally from Shropshire in England, now living with my partner Sarah on the Nottinghamshire & Derbyshire border with my 2 step son’s and our daughter who was 3 this week (the real cheeky monkey) and our little 11-month-old tea-cup chihuahua called Lucy.

17264480_10206407429142861_1586229700130907442_n (1)

The real cheeky monkeys of the business!

I did spend 10 years in the army and after that, I worked in mental health. After 3 years I decided to be my own boss and started up a private medical company to cover children’s events and sporting events. Things went downhill with my health as I was treating a patient I could not get back up so I visited the doctors and was diagnosed with Fibromyalgia and severe arthritis and back problems. I thought it time to give up but found doing nothing was too boring.

2. What made you get into this line of work?

With all the contacts I picked up over a few years I decided to sell sports equipment and children’s outdoor toys. We decided to go for active toys and sports to get children away from the T.V and Game Station and get out in the garden and be active!

This slideshow requires JavaScript.

I have played lots of sports in my time so the choice selection had to be around something I knew a lot about to help in making sales. Also, I set up at home at first as I cannot get out much then we hired an office address.

I love selling active toys and sporting equipment knowing that I am helping another person’s life to be more active than my own right now.

3. Do you have a physical store as well as an online store? How do you market your product?

At the minute we have an online store with a facebook store along with a pop-up store that my partner sets up either at fun days or a home shopping party. We are in talks to set up a retail unit but looking for the right location to be able to set up a good showroom.
At the minute I am enjoying taking the phone calls and processing the orders at home (if my partner is not in the office). I do a lot of blogging and Facebooking along with Twitter, just to help boost the sales.

4. If you could have ANYONE to come and work for you, who would it be and why?

It would be Alan Carr! He is soooo amazing, funny and he would be the best of people to jump around on our trampolines or play table tennis!
alan carr

Alan Carr would be Andrew’s perfect employee!

5. Do you have any advice for new store owners?

Never give up (as you have read above with my health). Giving up does cross your mind many times if you want something in life just grab it and be determined. If you fail, try again and again. I did…..

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

I did purchase from a supplier when I was selling on facebook and saw the platform they used, freewebstore. I looked into it but saw another platform I went with. It turned out not to be what we were looking for – 7th place on Google was NOT what we wanted. Now we’re with freewebstore and we are 3rd with our keyword children’s outdoor toys and we’re looking at increasing this.

7. If you could choose one magic power, what would you go for?

I would like to have the power of healing – so I can see my daughters first day at nursery.

8. And finally, tell us your best joke!

I have given up on telling jokes! My little girl always says I am cheating when I tell her jokes. Oh and I won £2k for my last joke, would you believe it? Not really, I’m only joking… 😉

 

You can visit Sarah and Andrew’s shop just in time for summer by clicking here.

cheeky monkeys

Store of the Month: March

16 Mar

march-store-of-the-month

Our store of the month for March is the delightful bellesheartsncrafts. Maxine, after learning from her father, has turned her passion and hobby into her very own creative business! We caught up with Maxine for a chat…

1. Please tell us a bit about yourself, your business and where it all started

I’m originally from England and before I moved to the USA I lived in a small village in North Lincolnshire with my 3 older children, dogs, cats, goats and chickens.

I met my American hubby in quite a bizarre way – playing a game called ‘Clash of Clans’ on my mobile phone. We traveled back and forth for a while, decided to get married and I moved over to Pennsylvania to live 4 years ago!

I was an English Language and Literature teacher in England, specializing in students with social and emotional barriers to learning.  To make any kind of difference, I had to be creative with teaching and learning – an anything goes kind of approach – learning through art, through building, making, drawing, painting – anything that interested my students and helped them to learn.

After I had my little boy, who is now 3, I wanted to combine being a stay at home mum with something to stimulate my mind and soul – bellesheartsncrafts was born.

2. What made you get into this line of work?

My father was an amazing artist, carpenter and all round DIY man, I spent hours as a young girl learning skills from him.  I love working with wood; in fact, I was the first girl ever in the history of my high school to take wood work and metal work as subjects rather than the only girl option of Home Economics.

This slideshow requires JavaScript.

I love working with my hands, with wood, painting, it soothes my soul; every single item I make at bellesheartsncrafts is made from my heart. I decided to have a ‘dabble’ with selling some things I had made – mainly photos transferred onto wood and wood burned Christmas ornaments, to begin with.  It soon evolved into wedding ring boxes, hand painted signs, ornaments, leather products to name but a few – all made by hand by me.  I just LOVE being able to make something special for someone to treasure;  to help people in times of grief with memorial ornaments; to capture precious moments and memories for people to hold on to;  knowing it was specially made just for them with my love poured into it.

3. Do you have a physical store as well as an online store? How do you market your product?

I currently don’t have a physical store, it’s something I’d like to do in a few years maybe, but I’m enjoying working at home at crazy hours to fit around spending time with my family.

Handmade Memories (7)

I’m just really starting out with looking at marketing; I have Facebook, Instagram, Twitter, my shop, word of mouth at the moment and am really excited to be expanding into building my own website as an additional place to show and sell my products.

4. If you could have ANYONE to come and work for you, who would it be and why?

Oooooo – this is a tough one! It would have to be my daughter who is 15 at the moment and is still living in England, she loves making things with me and we work really well together; but then I’d need my oldest son too who’s about to finish his Graphic Design degree – he’d be a great help! and my middle son too who has a great eye with aesthetics…what a team!

5. Do you have any advice for new store owners?

Never, never, never give up – if it’s your dream and you love it – just keep on going; be determined,  open-minded, tolerant, accepting and willing to try and fail and try again.

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

Screen Shot 2017-03-15 at 10.31.54

Fantastic display on Maxine’s freewebstore homepage

Actually it was a place I follow on Instagram called Oakley Dokely – they’ve recently started a website with you and I thought I’d take a look – it looked great; easy to build, FAB customer support (and incredibly patient with me when I’ve asked a phenomenal amount of questions!) I can’t wait to get all my products listed, set up newsletters, blogs… – so exciting!

7. If you could choose one magic power, what would you go for?

Oh my! – Does being a unicorn, a faery or a dragon count as magic powers? If not, then I would choose the power of healing.

8. And finally, tell us your best joke!

According to my hubby,  I don’t have a ‘best’ joke – but one of my favorites (and I apologise in advance…)

Why was the sand wet?
Because the sea-weed…..

Store of the Month: February

20 Feb

Our store of the month for February is fantastically elegant Pearls with Hanna!  We managed to grab a few words with Paul, the store owner about his and wife Hanna’s pearl business!

screen-shot-2017-02-20-at-11-36-40

1. Please tell us a bit about yourself your business and where it all started

We are Hanna and Paul. We’re both 31 and have three children aged 13, 9, and 3.  The idea of Pearls with Hanna was born in the spring of 2016 when Hanna found a live feed of a lady in America selling similar items in the same format. She got chatting with various people about how they went about starting up their businesses and it looked to be a non-starter as everyone doing it was in America and their suppliers either didn’t cover the UK or had an 8 week lead time.

Not one to be deterred Hanna continued to scour the internet for quality suppliers and eventually stumbled across a lady called Liz from Northern Ireland, who had established suppliers in Japan and China and had the vision to become a UK wholesaler for sterling silver jewellery and saltwater Akoya oysters, soon after her company Les Bel Amour Global was born.
Naturally, we jumped on the bandwagon, pushed in our investment and used our already established network marketing to launch in October 2016. Pearls with Hanna was born!

2. The pearl craze seems to have taken off in recent months, can you tell us a bit more about this? How did you get into this?

The pearl craze has been somewhat of a global phenomenon! It has taken off like a rocket in the online marketplace with many distributors, using different suppliers on multiple continents. It’s a thoroughly addictive watch on the live feeds, the anticipation of the next colour pearl and if there will be twins or even triplets!

3. What kind of marketing do you to attract visitors to your store?

Our marketing is primarily Facebook. We add our videos into selling sites and encourage people to like and share the page and the feeds.
Word of mouth from our customers to their friends and families plays a large part to.

screen-shot-2017-02-20-at-11-40-184. Do you have a physical store or do you operate solely online?

We are solely online at this pint in time but it is our overall aim to have our own shop!

 

screen-shot-2017-02-20-at-11-36-55

Pearls with Hanna – range of products

5. Do you have any advice for new store owners?

Try to make your store as user-friendly, informative, and as eye-catching as possible! Don’t be afraid to try something new or change something to a different style – you can always put it back afterward!

6. Is there a specific reason you chose to use freewebstore as your eCommerce platform

We use Freewebstore as it is the preferred site of the lovely lady who set up our store for us to begin with.

7. Please, sum up your freewebstore experience

So easy to use and maintain, fast response to tickets and really helpful staff. Everything is there for you, so logically placed and easy to fiddle about with to get it how you want it!

8. And finally, tell us your best joke!

I dreamt of a beautiful walk on a sandy beach last night. I guess that explains the footprints in the cat litter this morning.

Take a look at the fantastic range of products at pearlswithhanna.co.uk

A Guide: Getting Ready for Black Friday

19 Oct

Black Friday is just around the corner! All the savings encourages big spending and it’s important to recognize the impact that Black Friday and Cyber Monday can have on your online business.

So, what exactly is Black Friday…

Black Friday is the day after Thanksgiving and is historically seen as the first day of the Christmas shopping period. Many retailers offer huge discounts for one day only. Black Friday is followed by ‘Cyber Monday‘.

You’ve probably seen the videos of Black Friday in the brick and mortar stores. Well, shoppers are increasingly shopping online to avoid the chaos that ensues.Black Friday has become a largely online event and this year will be all about the mobile. Freewebstore stores are all fully optimized on mobiles so you can breathe easy.

Black Friday is a great chance for online retailers, like you, to increase your customer base!

Here are some useful tips to help get your store ready for the two biggest sale events of the year.

Firstly, plan ahead!

Start promoting your Black Friday discounts early – lot’s of people will begin to scope out potential bargains well before the actual day itself. Communicate with your customers and let them know that there are some awesome deals to be had. Build the hype and get your customers excited!

Make a plan of which products you’re discounting IN ADVANCE, instead of waiting until the last minute. Create a list of the products you’re discounting and at what time you’re planning the discount. Bear in mind that your promotion will only last a day, or perhaps the weekend, so keep it simple.  

It’s likely your store will be busier than usual if you’re offering discounted products. Do you have enough stock to deal with the mass influx? Are you available to respond quickly to customers if any problems occur?

Tips to get your store ready…

When it comes to the Black Friday sales, it’s a perfect way to show your customers that your store is current and that you’re doing well. It’s also the perfect chance to get rid of old stock. Avoid discounting products that you have no problem selling at full price.

Set up special offers, showcasing the savings available to the consumer. For current freewebstore users, this can easily be done by following [Control Panel] > [Manage] > [Product] > [Price Details] > [Offer Price].

Make sure you have appropriate stock levels! If you’ve informed your customers that you’re discounting a product and got them excited, only to have limited products – it won’t look great for your business! 

Freewebstore users, you should enable stock management on your store by [Control Panel] > [Settings] > [Stock Settings] > [Stock Management Status: Enabled]. This can then be controlled through [Control Panel] > [Manage] > [Stock].

A lot of new customers may choose to purchase from your shop for the first time. Make a good impression. Make an effort with packaging, make sure you communicate efficiently at each stage of the buying process. This is your chance to retain new customers! 

Get Creative! 

Run a marketing campaign before the sale itself. Get the shoppers excited. You can give away little snippets of what you’re offering – without giving too much away.Promote your sale with banners that can be easily shared across the social media platforms and via email. This would entice the curious folk out there to visit your site on sale day!

black-friday

If you’re not keen on reducing any of your product prices, consider offering free delivery for one day only.

Customers see the word ‘free’ and are drawn to this. You can advertise this on social media and via email to get people excited!

Post Black Friday Strategy…

Track your progress, see how successful your sale has been – set up Google analytics. This can be done [Control Panel] > [Google Tools] > [Google Analytics].

Google analytics allows you, amongst a lot of other things, to see how your customers found your site, the keywords that worked best.

You can monitor how successful your marketing campaign has been, by analyzing how many users have been directed to your store via social media, for example. You’ll be able to see what worked and what didn’t work – and learn for the next time.

Additionally, you can see how many of your customers are returning customers and how many new customers you’ve gained. Collecting email address of Allowing you to follow up with the new users by a targeted email campaign.

This is a great feature to utilize, the best part about it – it’s free! 

Happy selling! 

PayU Money

27 Oct

Freewebstore has added PayU Money to its extensive number of checkout providers.  PayU Money allows you access to a large consumer base by providing multiple payments options to them to choose from. PayUMoney enables you to accept all Credit Cards (Mastercard/VISA), All Debit Cards (including Maestro) and NetBanking.

Setting up PayU Money

Setting up PayU Money for your store is a breeze. Simply head to the Ecommerce > Checkouts section of your Freewebstore Control Panel to get started.

To use PayUmoney as a payment method, you must first sign up for an account with them at: www.payumoney.com

Once you have a PayUmoney account, please enter your Merchant ID, Merchant Key and Salt in the boxes provided within the Ecommerce > Checkouts section of your Freewebstore Control Panel.

You will then have to go to your Seller Dashboard in your PayU money account and go to Settings > My Account > Webhooks section and set up a Webhook Events for a Successful Payment and Failure Payment with the following Webhook URL for both.

https://catch.freewebstore.org/catchpayumoney.aspx”

You can also set the Return URLs and upload a custom logo if you wish.

That is it !  Your customers can now checkout using PayU Money on your store.

###PayU is only available to companies registered in India & to Individuals having Indian Bank account.###

New Freewebstore logo and branding

5 Aug

bloglogo

Its an exciting time here at Freewebstore HQ.  We have just launched our new sign up page.  The new page includes a plethora of useful information about the Freewebstore designs.  You can also check out other user’s stores and the designs they use.  This is a great tool to use if you are considering switching to a different design!

brandingsignup

Check out the new sign up page

You may have noticed that we are starting to roll out our new Freewebstore branding.  This is in preparation for our new website launch that is coming later this year.  You will start to see the new logo and color scheme popping up all over the place.  The blog was the first place to get the facelift!  Let us know what you think in the comments below.