Tag Archives: E-commerce

eCommerce Marketing this Holiday Season

22 Nov

As eCommerce sales are set to rise by 25% this holiday season (source: PwC), business owners selling online are preparing for what is set to be their most lucrative time of year. Have you planned your marketing strategy to optimize sales over the Holiday Season? If not, now is the time to do it.

Traditionally the Christmas buying season starts the day after Thanksgiving, but so many people have done their Christmas shopping by then. A quick and easy way to start your Christmas campaign is to by blogging about it. eCommerce platforms like freewebstore offer blog Add Ons, like StoreBlog which allows you to build up vital content on your web site. Put teasers for your upcoming sales on your blog or Facebook store to create awareness and don’t forget to respond to feedback or comments that your customers leave.

If you’re looking to promote discounts for those shoppers looking for a bargain, start to plan what coupons and sales you’re going to offer on Black Friday and Cyber Monday. Money can be tight at Christmas and customers will be looking for a great deal. For more tips on getting your store ready for the Black Friday Sales click here.

Try to use every avenue available to drive traffic to your store.  Get your advertising in the right place. Define your best customer and seek out the right way to reach them.

Don’t have a big marketing budget? Utilize social media. More than two-thirds of US respondents to a recent survey said social media influences their online shopping behavior.

Time to Get Festive

pexels-photo-247835.jpeg

Get to the Christmas Markets with a pop up store – this is the best way to raise your profile and connect with your customers. See face to face what your customers are interested in. Wrap up warm, grab a coffee and have fun. Pick their brains about what they bought last year. What items make good gifts? What price ranges are they looking for? What is their average Christmas budget?

Have a plan

Calculate your projected sales figures and work hard to stick to them. Visit our 6 essential tips to increasing sales.

Get your staff involved!

The holidays are a great time to have fun. Why not get your staff excited about Christmas and this will reflect in their attitudes. Organize a competition among your staff to create a Christmas card to send out with your customer orders. A personal touch will help your customers to feel valued and connected to your brand. Your staff can make a big difference to the success of our business over Christmas. Why not treat them to a Christmas lunch to say thank you for all their hard work, especially if you need them to work on days that most people usually have off like Boxing Day or New Year’s Day.

And finally…Don’t forget January!

No doubt if your Christmas campaign has gone well, you’ll be exhausted! Plan ahead and get your January sales with discount codes and coupons. Getting ready early will help you to jump on your competition and bring in the shoppers. Marketing plans take time to plan and work if they are to be successful. Bring it on!

Spread some festive cheer

Your average customer will recruit three other customers during the time they do business with you. What makes customers talk about you? Usually the way they were treated. Add a personal touch. Offer a helping hand. Give them personal attention. This could be a handwritten note in their parcel. Point out new items to customers on your blog. Sales and relationships go hand in hand.

Happy selling this holiday season!

Article originally published: 21/09/16, Modified and Updated: 21/11/17

 

New Designs Launched – Milan, Audio & Spoke

25 Sep

Our Design Team have recently launched a number of fantastic designs that are now available for you to select for your store.  Let’s have a look at what each of the designs offer….

 

Milan

As fashionable as the city itself, our Milan design allows full-width images and has an elegant fixed navigation bar. You’ll take advantage of space on your web store and provide a shopping experience your customers will adore, both on a desktop and mobile device.

Showcase your products on the e-catwalk in the best way possible with Milan.

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

Audio

Make some noise for the latest design in the freewebstore collection, Audio.

Audio’s full-width product views, animated features and minimalistic design work in perfect harmony, creating an easy and alluring online shopping experience

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Full Width Slideshow
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

Spoke

Steer your eCommerce store in the right direction with our latest design, Spoke.

Spoke’s clean and responsive design, created with artisans and entrepreneurs in mind, will provide your customer with a shopping experience they will not forget in a hurry.

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Popular Products Widget
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

You can switch your store to one of these designs via the DESIGN > SWITCH DESIGN section of your freewebstore Control Panel.

Freewebstore at IRCE 2017

14 Jun

Freewebstore attended the Internet Retail Conference and Expo (IRCE) last week (6-9th June) and certainly made a big impression.

File_000 (42)

The exhibition team; Stephen, Matt & Dan

The exhibition team of Matt, Dan and Stephen mingled with our existing global partners such as Mailchimp and TrustPilot whilst meeting new friends at Avalara, PriceWaiter, Curalate, EureQa many, many more.

You may have seen (if you’re following freewebstore on Twitter) that we had a foosball table set-up. This was a big talking point and had many American punters feeling nostalgic, taking them back to their college days. This was a great way to talk all things eCommerce whilst having fun – which is what we’re all about!

We’d like to thank everyone who stopped by to have a chat with us, we were honored to be able to meet many interesting, knowledgeable and genuinely nice people. Here are a few highlights of the event:

 

 

We were also delighted to be able to donate the foosball table to a fantastic youth club in Chicago, the James Jordan Boys and Girls Club. I’m sure the boys and girls of Chicago are going to have as much fun with the table as the attendees at IRCE did!

 

 

 

New Design Launched – Mammoth

3 May

New Design Launched – Introducing Mammoth

Introducing our latest design, Mammoth. Built using the latest coding technologies, and optimized for ultimate mobile performance, Mammoth is perfect for store owners who have a vast array of products and content.

Evolve your business now with Mammoth.

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Popular Products Widget
  • New Products Promo
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

 

How to get your online store ready for Christmas

21 Sep

With Christmas just around the corner it’s important to start thinking about getting your online store ready for the holiday rush.

Internet shopping continues to rise year on year, so here are my top tips for getting your store ready for what could be your most lucrative quarter.Retro tin toy santa robot holding christmas present

Is your store ready?

Start by looking at the products on your store. Optimize images and give your site a festive feel. Images will play a big part in capturing the attention and hearts of shoppers. If your product photos are low resolution or have poor lighting, maybe it’s time to re-shoot them ready for the holidays. You might not want to upload them yet, but careful planning will take the stress out of what is going to be a busy time.

Check your site. Does it load well? Is your web address memorable? Are all the links working? Does your site work on all devices? Are your stock levels right?  Make sure there isn’t any ‘out of stock’ products appearing on your store. Show that your site is secure with an SSL certificate.

Are your product descriptions accurate and of a good length? If they aren’t, online shoppers may be wary of buying from you. All of this careful planning helps build up your SEO which will boost your Google rankings making it easier for shoppers to find you.

Make checking out easy

Your customers are going to be busy leading up to Christmas. According to a recent survey conducted by PwC, when it comes to online shopping, Americans value convenience above all else: 58% of survey respondents say convenience is the main reason they shop online, with price being a distant second at 32%. Don’t have your customers abandoning the checkout process out of frustration. After succeeding in the hard work of getting them there, losing conversions due to a complicated or lengthy form is far from ideal. Use a checkout that allows you to take payments directly on your store.

Have a plan

Calculate your projected sales figures and work hard to stick to them. Visit our 6 essential tips to increasing sales.

Build the hype. ..slowly!

Plan your marketing campaign but start subtle. Traditionally the Christmas buying season starts the day after Thanksgiving, but so many people have done their Christmas shopping by then. I’m not suggesting that you start customizing your store with Christmas trees and tinsel just yet! A great way to start your Christmas campaign is to start blogging about it. If you have enabled StoreBlog, you can blog about what you’re planning in the run up to the Holiday Season. Put teasers for your upcoming sales on your blog or Facebook store to create awareness. According to a recent report by Deloitte more so than ever, consumers plan to use the Internet to research holiday buys and 50% will use social media during their shopping process when it comes to holiday spending. Get your customers to leave feedback and reviews on your StoreBlog and Facebook store.

If you’re looking to promote discounts for those shoppers looking for a bargain, start to plan what coupons and sales you’re going to offer on Black Friday and Cyber Monday. Money can be tight at Christmas and customers will be looking for a great deal.  

Use every avenue available to drive traffic to your store.  Get your advertising in the right place. Define your best customer and seek out the right way to reach them. During October and the early part of November, these won’t be Christmas related ads. You are planting shopping ideas and hints that will be harvested down the road.

Don’t have a big marketing budget? Utilize social media. A recent survey found that consumers have an appetite for social commerce, that fusion of online social communities with seamless purchasing capability. More than two-thirds of US respondents said social media influences their online shopping behavior.

Time to Get Festive

When you start to celebrate Christmas on your store is up to you but it’s essential that you aren’t the last store out there to start celebrating. Customize your store with some festive features to entice your customers. Winter Morning is a festive design for your store.  You can easily switch between your Christmas design and your January Sale design at the click of a button using the Saved Designs Feature. A word of warning though – if you have a high customer base, don’t make drastic changes to the navigation or layout right now. This can cause disruption to customers’ shopping flow. If the site has drastically changes from what customers are used to, it could cause confusion, frustration and lead to abandonment.

Get to the Christmas Markets – this is the best way to raise your profile and connect with your customers. See face to face what your customers are interested in. Wrap up warm, grab a coffee and have fun. Pick their brains about what they bought last year. What items make good gifts? What price ranges are they looking for? What is their average Christmas budget?

Monitor your stock carefully

Choosing the amount of stock you need over Christmas can often be difficult, especially if you are investing in seasonal products. On the one hand, you don’t want to miss out on a share of the market, but on the other you don’t want to be left with surplus stock in January that you can’t sell.  Look at what sold well last year. Finding a pattern could make ordering your stock each year much easier, so make sure you keep a note of everything.

Reach out to your customers about your most popular products – nervous customers will want reassuring that products will arrive on time.

Spread some festive cheer

Your average customer will recruit three other customers during the time they do business with you. What makes customers talk about you? Usually the way they were treated. Add a personal touch. Offer a helping hand. Give them personal attention. This could be a handwritten note in their parcel. Point out new items to customers on your blog. Sales and relationships go hand in hand.

Get your staff involved!

The holidays are a great time to have fun and a season of goodwill. Why not get your staff excited about Christmas and this will reflect in their attitudes. Organize a competition among your staff to create a Christmas card to send out with your customer orders. A personal touch will help your customers to feel valued and connected to your brand. Your staff can make a big difference to the success of our business over Christmas. Why not treat them to a Christmas lunch to say thank you for all their hard work, especially if you need them to work on days that most people usually have off like Boxing Day or New Year’s Day.

And finally…Don’t forget January!

No doubt if your Christmas campaign has gone well, you’ll be exhausted! Plan ahead and get your January sales with discount codes and coupons. Getting ready early will help you to jump on your competition and bring in the shoppers. Marketing plans take time to plan and work if they are to be successful. Bring it on!

Get started with freewebstore.com

New Feature – Share This Icons

18 Apr

Our latest feature adds share options for your shoppers to use if they wish to share your product with the world, giving your product maximum exposure!  The product could be shared on Facebook, Google, Twitter or Pinterest.

Jump on over to the Marketing > Social Media > Share This Icons section of your Freewebstore Control Panel  to enable or disable social media share icons on your store product details page.

The share icons will look something like below when enabled on your store. Though they may change slightly depending on the design.

Remember this ONLY appears on your product details page. Some retired or custom made designs may not support this feature. Please contact support if you need any help with this feature.

 

Black Friday

16 Nov

Black Friday is coming fast, the day where bargain hunters across the world try and grab themselves a great deal heading into the festive period.

What is Black Friday?

Black Friday was originally an American only tradition, dropping on the day after Thanksgiving each year. Retailers offer massive discounts on products in an attempt to persuade you to spend your money in the run-up to the festive period.  Recently the rest of the world has also adopted this as a day to offer discounts on their product range.

When is Black Friday?

This year Black Friday will happen on Friday 27th November. However, some retailers will start their week of deals on Monday 23rd November.

How can I promote my special offers?

Coupons & Vouchers

Create a coupon code via the Marketing > Coupons & Vouchers section of your Freewebstore Control Panel and promote it on your social media channels.  Time specific offers usually have the biggest impact !

Email your Newsletter list

Send an email out to your newsletter mailing list to promote your special offers .

Social Media

Use your Facebook pages and Twitter feed to promote your special offers leading up to Black Friday.

Mobile Optimized

22% of total online sales on Black Friday were purchased on mobiles – that’s an increase of nearly 43% from last year (source: TechCrunch)

Take advantage of your potential customers shopping on their mobile devices by ensuring your store design is optimized for mobile devices.  Check out our fantastic designs here.

PayU Money

27 Oct

Freewebstore has added PayU Money to its extensive number of checkout providers.  PayU Money allows you access to a large consumer base by providing multiple payments options to them to choose from. PayUMoney enables you to accept all Credit Cards (Mastercard/VISA), All Debit Cards (including Maestro) and NetBanking.

Setting up PayU Money

Setting up PayU Money for your store is a breeze. Simply head to the Ecommerce > Checkouts section of your Freewebstore Control Panel to get started.

To use PayUmoney as a payment method, you must first sign up for an account with them at: www.payumoney.com

Once you have a PayUmoney account, please enter your Merchant ID, Merchant Key and Salt in the boxes provided within the Ecommerce > Checkouts section of your Freewebstore Control Panel.

You will then have to go to your Seller Dashboard in your PayU money account and go to Settings > My Account > Webhooks section and set up a Webhook Events for a Successful Payment and Failure Payment with the following Webhook URL for both.

https://catch.freewebstore.org/catchpayumoney.aspx”

You can also set the Return URLs and upload a custom logo if you wish.

That is it !  Your customers can now checkout using PayU Money on your store.

###PayU is only available to companies registered in India & to Individuals having Indian Bank account.###

Ecommerce 3.0

1 Oct

New Features, New Designs, New Website!

Check out our brand new website at www.freewebstore.com.  A lot of love has gone into its creation and now it is launched we are extremely proud of it.  Hope you like it too!

Adding Twitter Social Plugins to your Store

11 Sep

Adding Twitter Social Plugins to your Store

Using Twitters social plugins is a fantastic way for your users to Tweet about your products or store content to their friends and followers. It’s a great way to spread your content that little bit further with the potential impact of bringing new customers to your webstore. Just follow these few simple steps to add these social plugins:

Step 1

  1. Go to the following URL: https://about.twitter.com/resources/buttons
  2. Select the button you wish to add to your page/ product page.
    twitter_buttons
  3. The “Share a link” button is the easiest plugin to add to your page content if you simply wish for your users to share your page content and does not need any additional information adding before implementation. This blog article will concentrate on this button, however if you wish to add any of the other buttons remember to add the additional information before moving onto the next step.

Step 2

  1. Once you have selected the “Share a link” button you will be presented with Button Options on the left hand side and the Preview and Code section on the right hand side. Simply copy the code that is provided.
    code
  2. Then log into your Freewebstore Control Panel and navigate to the page/ product page you wish to add the Twitter Social Plugin button to.
  3. Click the TOOLS > SOURCE CODE button within the page/ product edit text-editor.
    2
  4. Paste the code provided by Twitter, click [OK] and then click [Save].
    twitter_button_implementation

Your Twitter button will now be added to your page/ product page and your customers will be able to share the content of the webpage on their Twitter feed.

If you need any assistance with this please get in touch with the Freewebstore support team.

Additional Help Links

https://dev.twitter.com/web/tweet-button

https://support.twitter.com/articles/231474