Tag Archives: Domain name

eCommerce Marketing this Holiday Season

22 Nov

As eCommerce sales are set to rise by 25% this holiday season (source: PwC), business owners selling online are preparing for what is set to be their most lucrative time of year. Have you planned your marketing strategy to optimize sales over the Holiday Season? If not, now is the time to do it.

Traditionally the Christmas buying season starts the day after Thanksgiving, but so many people have done their Christmas shopping by then. A quick and easy way to start your Christmas campaign is to by blogging about it. eCommerce platforms like freewebstore offer blog Add Ons, like StoreBlog which allows you to build up vital content on your web site. Put teasers for your upcoming sales on your blog or Facebook store to create awareness and don’t forget to respond to feedback or comments that your customers leave.

If you’re looking to promote discounts for those shoppers looking for a bargain, start to plan what coupons and sales you’re going to offer on Black Friday and Cyber Monday. Money can be tight at Christmas and customers will be looking for a great deal. For more tips on getting your store ready for the Black Friday Sales click here.

Try to use every avenue available to drive traffic to your store.  Get your advertising in the right place. Define your best customer and seek out the right way to reach them.

Don’t have a big marketing budget? Utilize social media. More than two-thirds of US respondents to a recent survey said social media influences their online shopping behavior.

Time to Get Festive

pexels-photo-247835.jpeg

Get to the Christmas Markets with a pop up store – this is the best way to raise your profile and connect with your customers. See face to face what your customers are interested in. Wrap up warm, grab a coffee and have fun. Pick their brains about what they bought last year. What items make good gifts? What price ranges are they looking for? What is their average Christmas budget?

Have a plan

Calculate your projected sales figures and work hard to stick to them. Visit our 6 essential tips to increasing sales.

Get your staff involved!

The holidays are a great time to have fun. Why not get your staff excited about Christmas and this will reflect in their attitudes. Organize a competition among your staff to create a Christmas card to send out with your customer orders. A personal touch will help your customers to feel valued and connected to your brand. Your staff can make a big difference to the success of our business over Christmas. Why not treat them to a Christmas lunch to say thank you for all their hard work, especially if you need them to work on days that most people usually have off like Boxing Day or New Year’s Day.

And finally…Don’t forget January!

No doubt if your Christmas campaign has gone well, you’ll be exhausted! Plan ahead and get your January sales with discount codes and coupons. Getting ready early will help you to jump on your competition and bring in the shoppers. Marketing plans take time to plan and work if they are to be successful. Bring it on!

Spread some festive cheer

Your average customer will recruit three other customers during the time they do business with you. What makes customers talk about you? Usually the way they were treated. Add a personal touch. Offer a helping hand. Give them personal attention. This could be a handwritten note in their parcel. Point out new items to customers on your blog. Sales and relationships go hand in hand.

Happy selling this holiday season!

Article originally published: 21/09/16, Modified and Updated: 21/11/17

 

How to get your online store ready for Christmas

21 Sep

With Christmas just around the corner it’s important to start thinking about getting your online store ready for the holiday rush.

Internet shopping continues to rise year on year, so here are my top tips for getting your store ready for what could be your most lucrative quarter.Retro tin toy santa robot holding christmas present

Is your store ready?

Start by looking at the products on your store. Optimize images and give your site a festive feel. Images will play a big part in capturing the attention and hearts of shoppers. If your product photos are low resolution or have poor lighting, maybe it’s time to re-shoot them ready for the holidays. You might not want to upload them yet, but careful planning will take the stress out of what is going to be a busy time.

Check your site. Does it load well? Is your web address memorable? Are all the links working? Does your site work on all devices? Are your stock levels right?  Make sure there isn’t any ‘out of stock’ products appearing on your store. Show that your site is secure with an SSL certificate.

Are your product descriptions accurate and of a good length? If they aren’t, online shoppers may be wary of buying from you. All of this careful planning helps build up your SEO which will boost your Google rankings making it easier for shoppers to find you.

Make checking out easy

Your customers are going to be busy leading up to Christmas. According to a recent survey conducted by PwC, when it comes to online shopping, Americans value convenience above all else: 58% of survey respondents say convenience is the main reason they shop online, with price being a distant second at 32%. Don’t have your customers abandoning the checkout process out of frustration. After succeeding in the hard work of getting them there, losing conversions due to a complicated or lengthy form is far from ideal. Use a checkout that allows you to take payments directly on your store.

Have a plan

Calculate your projected sales figures and work hard to stick to them. Visit our 6 essential tips to increasing sales.

Build the hype. ..slowly!

Plan your marketing campaign but start subtle. Traditionally the Christmas buying season starts the day after Thanksgiving, but so many people have done their Christmas shopping by then. I’m not suggesting that you start customizing your store with Christmas trees and tinsel just yet! A great way to start your Christmas campaign is to start blogging about it. If you have enabled StoreBlog, you can blog about what you’re planning in the run up to the Holiday Season. Put teasers for your upcoming sales on your blog or Facebook store to create awareness. According to a recent report by Deloitte more so than ever, consumers plan to use the Internet to research holiday buys and 50% will use social media during their shopping process when it comes to holiday spending. Get your customers to leave feedback and reviews on your StoreBlog and Facebook store.

If you’re looking to promote discounts for those shoppers looking for a bargain, start to plan what coupons and sales you’re going to offer on Black Friday and Cyber Monday. Money can be tight at Christmas and customers will be looking for a great deal.  

Use every avenue available to drive traffic to your store.  Get your advertising in the right place. Define your best customer and seek out the right way to reach them. During October and the early part of November, these won’t be Christmas related ads. You are planting shopping ideas and hints that will be harvested down the road.

Don’t have a big marketing budget? Utilize social media. A recent survey found that consumers have an appetite for social commerce, that fusion of online social communities with seamless purchasing capability. More than two-thirds of US respondents said social media influences their online shopping behavior.

Time to Get Festive

When you start to celebrate Christmas on your store is up to you but it’s essential that you aren’t the last store out there to start celebrating. Customize your store with some festive features to entice your customers. Winter Morning is a festive design for your store.  You can easily switch between your Christmas design and your January Sale design at the click of a button using the Saved Designs Feature. A word of warning though – if you have a high customer base, don’t make drastic changes to the navigation or layout right now. This can cause disruption to customers’ shopping flow. If the site has drastically changes from what customers are used to, it could cause confusion, frustration and lead to abandonment.

Get to the Christmas Markets – this is the best way to raise your profile and connect with your customers. See face to face what your customers are interested in. Wrap up warm, grab a coffee and have fun. Pick their brains about what they bought last year. What items make good gifts? What price ranges are they looking for? What is their average Christmas budget?

Monitor your stock carefully

Choosing the amount of stock you need over Christmas can often be difficult, especially if you are investing in seasonal products. On the one hand, you don’t want to miss out on a share of the market, but on the other you don’t want to be left with surplus stock in January that you can’t sell.  Look at what sold well last year. Finding a pattern could make ordering your stock each year much easier, so make sure you keep a note of everything.

Reach out to your customers about your most popular products – nervous customers will want reassuring that products will arrive on time.

Spread some festive cheer

Your average customer will recruit three other customers during the time they do business with you. What makes customers talk about you? Usually the way they were treated. Add a personal touch. Offer a helping hand. Give them personal attention. This could be a handwritten note in their parcel. Point out new items to customers on your blog. Sales and relationships go hand in hand.

Get your staff involved!

The holidays are a great time to have fun and a season of goodwill. Why not get your staff excited about Christmas and this will reflect in their attitudes. Organize a competition among your staff to create a Christmas card to send out with your customer orders. A personal touch will help your customers to feel valued and connected to your brand. Your staff can make a big difference to the success of our business over Christmas. Why not treat them to a Christmas lunch to say thank you for all their hard work, especially if you need them to work on days that most people usually have off like Boxing Day or New Year’s Day.

And finally…Don’t forget January!

No doubt if your Christmas campaign has gone well, you’ll be exhausted! Plan ahead and get your January sales with discount codes and coupons. Getting ready early will help you to jump on your competition and bring in the shoppers. Marketing plans take time to plan and work if they are to be successful. Bring it on!

Get started with freewebstore.com

Freewebstore Packages

27 Nov

You may have noticed that we have have recently re-shuffled our packages.  We aim to offer as much flexibility for our users as possible so that you are only paying for the products you require.  We are confident that you will find the perfect package that matches the requirements of your store.

Free User

Yes, you read that right.  It is free and will remain completely free for as long as you would like it to remain so.  We have increased the product slots from 15 to 30 in our Free User Package.

Amateur

With our Amateur package you have 50 product slots available to you and you can take advantage of our business features*.

Standard

This is the ideal package to choose when expanding the size of your store. With 150 product slots and business features* this is one of our most popular packages.

Professional

The Professional package features all the standard business packages*, but with the addition of 300 products, Unlimited Support & a Free Domain Name of your choice.

Power Seller

With the Power Seller package you get a massive 30,000 products, offering you  huge capacity to help grow your store.  You also get all the business features* as well as a Free Domain Name & Priority Support from our fantastic Support Team.

Wholesale

This is the newest package and is designed for store owners who need the extra capacity offered.  Not only are you able to have 250,000 products on your store, you will also be designated your very own Upload Manager who will help you upload those products to your store.  Other features include your own Domain name, Priority Support and a Company SSL.

*Business Features include:

  • Banner Removal – Removal of our Freewebstore banner at the top of your store.
  • Upload Product Feeds – Upload your products to Google shopping, Amazon, Bing and many more.
  • Add Your Own Pages – Create an unlimited number of non-product pages.
  • Product Imports – Import your entire product range from a spreadsheet.
  • Vouchers & Coupons – Integrate discount codes and coupons into your store with ease.

For more information, including our package prices please click here.

SEO 101 – Common Mistakes

23 Sep

seo101

Ok, so you have your shiny new web store set up on the epically good Freewebstore platform. You have added your categories and products with consummate ease. You have chosen your store colors, uploaded your company logo, created your glossy product headers, added a shiny new slideshow and you are ready to make your fortune. So what’s next?

If you have yet to settle on your design or you have not yet finished adding your product inventory then I want you to stop reading right now.  Stop. Full stop. Have you stopped? Please stop! Go back and finish setting up your store.

Let Us Begin – Hungry Anyone?

For those of you still reading this then I am going to assume your store is at an acceptable level and you are ready to start promoting. The biggest mistake our users make is trying to force the store onto Google before it is even finished. This is the worst of all bad ideas. “Put your best foot forward” is a saying for a reason. You do not want Google to start rating your store and deciding what it is about whilst you are still building it. That could be bad. Really bad. Get your store up to a level you are happy and proud of then start thinking about promoting it.

Knives and Forks

In order to be successful at anything, you need the right tools and the right prep work. For this recipe, you will need the following ingredients.

  • 1 x Epic Freewebstore Store
  • 1 x Domain Name
  • 1 x Google Webmaster Tools Account
  • 1 x Google Analytics Account
  • 1 x Chocolate Biscuit

So the most important tool is your Freewebstore store and more accurately the Freewebstore Control Panel. This is the hub of everything you do and controls every aspect of your visible (and invisible!) store. When you first create your store we give you a temporary domain name such as (Freewebstore.org/MyNewShop). This will work fine but if you are serious about getting a lot of shoppers and sales then you are going to need your own domain name. This helps you stand out from the crowd and makes your store much easier to see and find both for shoppers and search engine spiders/bots. It is the single most important thing you can do for your store (beyond choosing Freewebstore as your eCommerce provider!). Domains are cheap as chips and you can pick one up for a few dollars or pounds. If you do not have a domain name yet then click here to go and buy one. It is worth mentioning that you get a free domain name from us with the Professional/Power Seller packages.

The two other tools you will need are both Google related and also happily free. You should set up your free Google Webmaster Tools account as soon as possible.  We submitted a sitemap to Google for you when you created your store, but we recommend you have your own free account to access all the relevant keyword data.   The sitemap is basically a guidebook or index for Google that lets it find every nook and cranny (page, product, and category) in your store. Google will use this to instruct its spiders to crawl your entire store. This, as you can imagine, is very important. The plucky little sitemap, that we submitted on your behalf, absolutely free, is clever enough to keep up with all your latest changes and additions made via the Freewebstore Control Panel. So you set it up once and forget about it. Safe in the knowledge that it will always keep Google in the loop. The last tool you need is the fabulous (and free) Google Analytics product. This is basically the statistics package to end all statistics packages. It gives you every possible bit of visitor information you could ever possibly wish for regarding your store.  Again, if you have not yet installed Google Analytics (don’t worry it is easy!) then do it now by clicking here.

So now you have your store on your own domain name, the Freewebstore Control Panel to make changes, the Google Sitemap to keep Google informed and the Google Analytics account to view your visitor statistics that will help us make decisions later. The chocolate biscuit is for you. We will wait here if you wanna go grab a brew?

Now that you are refreshed, let’s continue.

Eat Your Vegetables!

You are not going to like this but stay with me here. There are no quick fixes or shortcuts when it comes to Search Engine Optimisation (hereafter referred to with the much more sexy acronym”SEO”). There are no secrets and no (self-confessed) gurus who have secret knowledge and skills that no mere mortal could ever dream of achieving. If anyone approaches you claiming any different (for a fee!) then they are misleading you. Think about it. It is such an easy sell. No store owner no matter how large and successful thinks they are making enough money. So if some SEO wizard like creature approaches you and says they can magically “fix” your SEO if you cross their palm with enough silver then buyer beware. You have been warned.

The second vegetable I need you to mentally consume ( i will drop this metaphor soon I promise) is that your store is a tool. Brace yourself for another saying. “A poor workman blames his tools”. If you think your store is somehow holding you back then you are mistaken. You have full control over all your SEO from within the Freewebstore Control Panel. Blaming your store for poor SEO performance is like a hapless writer blaming his typewriter because his latest steamy novel flopped. (New metaphor see!). Conversely, it is not the store’s job to do this work for you. It can help – in a huge way but it will need you to do your bit.

Now For Dessert (good news!)

It may not sound like it but the good news is that there is no quick fix. So it is not magic and it is not predicated on the store software. So what now? Simple. Just start doing the right things and be patient. If there is an SEO secret then that is it.

You need to set the store up correctly to give yourself the best possible chance. You then need to leave it well alone for at least a month – preferably two. Only then when the store has matured and the listings have settled can you possibly try to assess the relative success of your store. If you try to do that before 60-90 days then it is useless. Completely useless. Any knee-jerk changes will reset the clock and you will have to wait another 60-90 days to see what the effect of your knee-jerk changes have been. Unless of course you only wait a few days, get frustrated that nothing has changed and made more knee-jerk changes that reset the clock yet again! This is the frustration/SEO cycle that a lot of our customers find themselves in. They blame the software, the store, the domain, our wonderful support team, Google, anything that can explain their lack of assumed ranking success. They are of course wrong and just grasping at straws. They are usually the people who did not stop reading at the end of the first paragraph (you know who you are!).

The Internet Buffet

Another common mistake is that store owners get greedy. They do not target specific keywords or search traffic. They just want as much traffic as they can get. So unless they are very good or very lucky they just get lost in the noise.

You need to pick your battles wisely. If you are a bookstore owner you are not going to compete with Amazon on the keyword “Book”. Good luck to you if you want to try but it is not a battle you are likely to win. So you need to target keywords and searches that are more specific or more niche. Perhaps you sell a certain kind of book? So it would be a much better bet to target “Second world war books” as the traffic here is more specific and the competition will be less. In this case, you would rename your product categories accordingly, so change “WWII” to “World War Two (II) Books”. You could also append “WWII” to the product names of the books contained within the category. Add a long category description to that category, one that mentioned “World War”, “World War Two”, “World War II” etc. Use the SEO title and description features of the products (and the category) to add more references to these terms. Then leave it a month or so and then use your Google Analytics account to see if you have had a marked improvement in hits of those (and related) search terms. That is SEO work in a nutshell. Also, start with only targeting one or a couple of different terms. This will help you hone your skills and keep you focused. Once you have mastered these search terms you can start getting cocky and add more terms to your hit list.

Repeat Until Rich…

You cannot force or rush SEO and traffic. Traffic builds gradually over time. Put a little bit of effort in at the beginning and perhaps, more importantly, be patient and wait to see what the results are. Then make considered decisions based on actual data (from Google Analytics) to see what improvements can be made. Then iteratively improve the SEO of your store over time. Each time giving the changes enough time to mature – look at the stats then re-assess and make the next change. Repeat until successful. That is how to do it properly. Not sexy and not quick but the truth. Of course, some of you may be better than others. Some may just get lucky. What is important to remember is that it is not impossible and anyone can do it. Each store is different, the market you operate in behaves in a unique way to others and the products you sell need to be promoted to that unique group. So SEO is a very personal thing. That is why there is no quick fix or magic plug and play solution. Nobody knows your business and products like you so who better to be in charge of the SEO?

Happiness Comes With Age

How old is your store? If anything less than 12 months then it is brand new in the eyes of Google. Google is understandably wary of new sites as they are subject to wild knee-jerk changes as the ones already discussed. So if you make the small iterative SEO changes as we have suggested Google will certainly like you. If you are patient and the store is online with the same provider for a long enough time then Google will start to trust you. They will be more comfortable ranking you higher for certain search terms. All common sense really. You are a better bet than the people (who are still reading?!?!) who want instant results and get themselves stuck in the frustration/SEO/blame cycle and who are constantly changing the store and jumping from host to host in the vain attempt that the next provider will have that secret SEO wizard chap/product/fix they so desperately crave.

Cheat Sheet

  1. Do not start worrying about traffic until the store is finished
  2. You need your own domain name. SEO without it is going to be difficult
  3. Get your Google Webmaster Tools account set up early.
  4. Get your free Google Analytics Account and attach it to your store. You need stats and lots of them.
  5. Give your store time. Do not assess SEO performance without giving your store at least 60-90 days to mature.
  6. Target specific keywords and search terms and concentrate on them first. Once achieved add more targets.
  7. Never think you are done. SEO is a constant process and the rules change often.
  8. Be patient and don’t blame your tools

That is all for now folks. We will post more blog posts in the near future which will be shorter and have specific advice and how-tos for you to improve your SEO. This was just a cathartic ramble about SEO, users expectations and the pitfalls of wanting too much too soon.

Given the metaphors above I think I must be hungry. So I am off to find a dark corner to eat my pie and give that steamy novel another go. Happy SEO’ing.

DDoS Attack

17 Sep

As many of you may have noticed, we’ve recently been experiencing issues which have resulted in some downtime for some of our customers.  In the spirit of clarity and disclosure, this post is a brief analysis of what happened, what we did to try to fix the problem, and what you can do to help protect your stores from this kind of attack in future.  We’ll try not to get too technical, but that’s kind of inevitable with this sort of thing.

What Happened ?

Firstly, here’s what happened.  Some individual or entity decided to launch what’s called a Distributed Denial of Service (DDoS) attack against one of our IP addresses.  If you’re not sure what a DDoS attack is, the basic idea is to send a massive amount of traffic to an individual target, to put as much strain as possible on their equipment until it is unable to serve any legitimate requests to their site or service.  These are unfortunate incidents which are largely out of the target’s control.  All you can do is react to them.  We’ve experienced these before, but have usually been able to identify the intended target, drop the traffic aimed at that target temporarily, and you guys will have barely noticed that there was an issue, if at all.

This one was a little different though.  This particular type of attack is called a DNS Amplification Attack, where the attacker basically launches a large number of small requests at thousands of badly configured DNS servers, spoofing an IP address (in this case, ours) as the client that made the request.  The result is that the DNS servers send back a huge response to the supposed client, hence the “amplification” part.  The other thing about the attack was that it was aimed at an IP rather than a domain or host name, so we couldn’t filter out the traffic in any way.

As this attack start on the 11th September 2013, we believe it may have been part of a larger attack on financial institutions on the 9/11 anniversary.  We have no real way of knowing who it was targeted at though, it could have been Freewebstore or one of our customers.

How We Responded

To mitigate the attack, we first had to drop any traffic to the IP address that was getting attacked.  There was no way around this, we just couldn’t absorb it and keep things running.  We then started to move the services hosted on that IP to other addresses, and then point our DNS records over to that new address.  This managed to mitigate the attack for the majority of our customers, but there were some that had pointed their DNS records directly at the IP address that was getting attacked – we’ll talk about that shortly.

We were hoping that the attack would subside within a few hours, as they usually do, so when things died down we switched the traffic back on to the attacked IP.  This meant that all of the domains that were directly pointed at that IP started working again, and everybody is happy again right ?  If only things were that simple.  Unfortunately these attackers were very persistent, and more attacks followed in the next few days, so we had to drop the traffic to that IP again.

Unfortunately it’s impossible for us to determine which customers have their DNS configured to point straight at our IP, as a lot of it gets configured by the customers without the intervention of our support team.  As DNS can be quite confusing for non-techies, and the customers with their DNS configured this way should have been in the minority, we decided not to put out an alert to all customers as it would have just created confusion and possibly caused some customers to break working DNS records.  For the most part, we think this was the right call.

How Can I Protect Myself ?

The key to this is DNS.  There are several ways to point your domain name to your store.  The recommended way is to have your URL as http://www.mystorename.com which you configure by creating a DNS CNAME record for “www” and point that at “shop.freewebstore.org”.  The great thing about this is that we have control of the “shop.freewebstore.org” destination, so when the IP it was pointed at came under attack, we could change where that pointed to and all was well again.  The same applies for if you want http://store.mystorename.com or http://shop.mystorename.com, you just need to make sure that “store” or “shop” DNS record is a CNAME record pointed to “shop.freewebstore.org” and this will allow us to ensure that your store experiences the minimum amount of downtime during attacks such as these.

Now, it is desirable for some stores to use http://mystorename.com as their URL.  This is what the @ A record is for in our DNS guides, and that instruction was added due to popular demand.  The reason we didn’t initially include it in the instructions, effectively discouraging it, is because it locks those DNS records to a specific IP.  This @ record is called the Zone Apex or Naked Domain and the DNS “rules” specify that it has to be an A record, and an A record has to be an IP address.

While we understand it is desirable for this to work, we would not recommend that it is your default URL.  You should always ensure that your default URL is one with www’s or some other host name, and that it’s configured with a CNAME.  If your current URL for your store doesn’t use www’s, but you have a www host pointed with DNS, you can fix this by visiting the “Marketing > Domain Name” section of your Freewebstore Control Panel, and detaching, then re-attaching the domain.  This means that a minimal number of requests will fail if the IP changes, only for customers who have manually typed the URL in that way.

Another way to configure the Zone Apex is to use redirection or Web Forwarding in your DNS or Domain Provider’s Control Panel.  Now, we usually discourage using any kind of Web Forwarding, as sometimes it isn’t obvious whether the provider will use Stealth or Masking, which will break the basket system on your store.  If you use web forwarding with your domain, you’ll know if it uses stealth because whenever you change pages on your store, the URL in the address bar will not change at all.  If you’re sure that you can switch stealth off, then what you could do is set a web forwarding rule to forward any requests at http://mystorename.com to http://www.mystorename.com automatically.  This is what we essentially do when you point it at our IP, but at least if you configure it with your domain provider, you’re taking that IP out of the equation.  Just make sure that the URL changes to http://www.mystorename.com in the address bar when you visit the forwarded URL and you should be good to go.

If you would like assistance with configuring your DNS in this way, or would like for us check your settings, please get in touch with our Support Team via the Support section of your FreeWebstore Control Panel, or take a look at our Free DNS Configuration Service in the “Marketing > Domain Name” section.  Either way, our team will be more than happy to help.

What Happens Now ?

Right now, the attacks have died down in strength and longevity, but they are still ongoing.  We’re experimenting with switching the traffic back on, but may need to shut it off again at short notice.  If you’re still experiencing issues with your store, we’d encourage you to get in touch and let us help you to reconfigure things.  As always, we’ll take the opportunity to review our procedures and see if there’s anywhere we can improve.  Sometimes there are things that are just out of our control and can’t be prepared for, even Google has downtime.

Domain Names and Google Webmaster Tools

18 Jul

Hopefully you’re getting used to the basics now, so let’s take a look at how you can improve your webstore’s image and get your products out to millions of potential customers.

A domain name, like online-shop.com, can give your webstore added credibility, increase shopper confidence and will also make your products much more attractive and visible for search engines to find.

You can register a domain name with any number of companies, 123-Reg or Godaddy being our preferred choices. If you have a domain name in mind and want to see if it’s available, please use the form below.

Once you have a domain name, you just need to point it to your webstore. For more information, please log into your Control Panel and visit the Marketing > Domain Name section or feel free to contact our support team who will be happy to get it attached for you.

Google Webmaster Tools

It can take anywhere between a few weeks and a few months before search engines, such as Google, index your store and begin to show it in their results pages.

To help speed up this process, you may want to consider signing up for Google Webmaster Tools and submitting your Sitemap to them.

This will provide them with an up-to-date list of all pages on your store. While this is not guaranteed to speed up the indexing process, it should at least ensure that Google has a clear map of your entire store.  To get started go to the Marketing > Google Tools > Webmaster Tools section of your FreeWebstore Control Panel.
Tomorrow

Tomorrow we will look at a range of Search Engine Optimisation tips to make sure your webstore is reaching the maximum possible market with the minimum of effort.

Tip of the Day

When setting up categories and deciding on product names, think about ways to make it easier for your customers to browse and find what they want. And why not try setting up Related Products? As long as they’re relevant, your customers are sure to find them helpful.

Welcome to the freewebstore Blog

17 Jul

Welcome to the FreeWebstore Blog. If you haven’t already signed up for your very own free online store, sign up now. It only takes a couple of minutes.

Over the coming days, we will walk you through everything you need to know in order to turn your webstore into an online success – from adding products and managing categories, to using your own domain name and getting your webstore and products to as many potential customers as possible. We’ll also provide you with useful selling tips and advice on how to keep your customers happy.

Getting Started

First things first. At this stage you will probably want to login into your online Control Panel using the username and password that you chose when you signed up. The Control Panel is where you can manage every aspect of your webstore.

From the Control Panel, you are able to add or edit products, organise product categories, setup postage rules and much, much more. Take a few minutes to familiarise yourself with the layout.

We will discuss the most important features to help turn your webstore into a success over the next few days. For now, please login, have a play around and, if you need a hand with anything, check out the help guides in the Support section of the control panel or feel free to contact our Support team by emailing support@freewebstore.org.

Tomorrow

Tomorrow we will look at how getting your own domain name can improve your webstore’s image, how you can get your store pages & products onto Google so everyone can find them and, most importantly, how you can start to make money.