Tag Archives: Christmas

Getting your online store ready for Christmas

15 Nov

With Christmas just around the corner it’s important to get your online store ready for the holiday rush.

Internet shopping continues to rise year on year, so here are my top tips for getting your store ready for what could be your most lucrative quarter.

Check your store. Is it ready?

Start by looking at the products on your store. Optimize images and give your site a festive feel. Images will play a big part in capturing the attention and hearts of shoppers. If your product photos are low resolution or have poor lighting, maybe it’s time to re-shoot them ready for the holidays. You might not want to upload them yet, but careful planning will take the stress out of what is going to be a busy time.

Get festive

If you use an eCommerce website builder or platform, why not choose a festive store design to entice your customers.  Freewebstore has some great designs to choose from – and they’re all free. Best of all you can easily switch between your Christmas design and your January Sale design at the click of a button using the Saved Designs Feature. A word of warning though – if you have a high customer base, don’t make drastic changes to the navigation or layout right now. This can cause disruption to customers’ shopping flow. If the site has drastically changes from what customers are used to, it could cause confusion, frustration and lead to abandonment.

shopping mall.jpeg

Check what your users see

Check your website. Does it load well? Is your url or domain memorable? Are all the links working? Does your site work on all devices?  Make sure all your images load and check your stock levels. You don’t want any ‘out of stock’ products appearing on your store as it may look as though your store has been abandoned or out of date.

Are your product descriptions accurate and of a good length? If they aren’t, online shoppers may be wary of buying from you. Do you use custom urls for your categories? All of this careful planning helps build up your SEO which will boost your Google rankings making it easier for shoppers to find you.

Fake websites

In response to Google’s decision to mark HTTP pages as unsafe starting October 2017, websites which do not have SSL encryption enabled will be marked as “Not secure” in Google Chrome. This could have a damaging effect on your sales if you don’t have an eCommerce website that is fully SSL secure.

Here’s an example of what your customers will see without you having an SSL enabled:

unprotected

This is an example of what your customers will see if your website is SSL protected.

secure

Freewebstore now offers ALL customers a free SSL. Find out more here.

Make checking out easy

Your customers are going to be busy leading up to Christmas. Don’t have them abandoning the checkout process out of frustration. After succeeding in the hard work of getting them there, losing conversions due to a complicated or lengthy form is far from ideal. Use a checkout that allows you to take payments directly on your store.

Monitor your stock carefully

christmas-atmosphere-santa-claus-advent-63598

Choosing the amount of stock you need over Christmas can often be difficult, especially if you are investing in seasonal products. On the one hand, you don’t want to miss out on a share of the market, but on the other you don’t want to be left with surplus stock in January that you can’t sell.  Look at what sold well last year. Finding a pattern could make ordering your stock each year much easier, so make sure you keep a note of everything…good luck!

Get started with freewebstore.com

Article originally published: 21/09/16, Modified and Updated: 14/11/17

Vote for the next feature

3 Sep

We love to get feedback from our store owners and what features you would like adding to your Freewebstore Control Panel.  Lend your voice by voting for the next feature you would like us to develope.

We are always open to your ideas.  Use the comments box below to suggest any other features you would like developing.

Vote for the next feature

24 Oct

As an early Christmas present Freewebstore are allowing you, our users, to vote for the next feature to be launched in your Control Panel.

Low Stock Alert
Get alerted when your stock reaches a certain threshold (Globally and by product)

Product Option Images
Display relevant image to selected product option.

Digital Download Products
Allow you to sell and manage downloadable products.

More Store Designs
Do you want more designs to select from ?

Courier Integration
Integration with the large couriers including using their pricing matrix

Abandoned Cart Data
Do you want to know how many, and who has abandoned their basket ?

We are always open to your ideas.  Use the comments box below to suggest any other features you would like developing.

The Countdown to Christmas

3 Oct

fwxmas

Seasons Greetings !!!   Ok, maybe a little bit too soon for that, but the reality is that as a retailer Christmas starts sooner every year.  A quick look on Google Trends shows that people have already started searching for their Christmas shopping .  Christmas spending hit £29 billion last year in the UK*  and is set to grow even further in 2013.  So you need to be one of those stores that people spend their hard earned Christmas cash on.

Now is the time to start preparing your store for the Christmas rush.  Are you going to offer any special deals this year ?    Have you got enough stock ?  Are you going to offer a new range of products ?  Do you know your last order date with your couriers ?  Does your store need a facelift ? These are the types of questions you need to be asking yourself now, and not leave it until the last minute in December.

Now will also be the time to start thinking about maybe creating Christmas specific themes for your store.  Christmas banners were very popular last year and I know you are a creative bunch so it will be interesting to see how innovative you are this year.  With complete control over the look and feel of your store it is easy to get the look you need to encourage those Christmas Shoppers to buy from your store.

As always our support team are on hand to help by contacting support@freewebstore.org

*The Money Advice Service