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Postage Rules

26 May

It may seem like a minefield when you start out with your eCommerce website, weighing your products, getting quotes from shipping providers and then deciding what to charge for postage and packaging.

Let me stop you right there.

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Here at freewebstore we recommend keeping it simple! Choose one price and stick to it. Better still, offer free postage and include your postage fees in the cost of the item on your eCommerce website. If your business model is to undercut your competitor then be sure to see what they are selling at though. Customers like pricing to be simple.

Your customers will thank you for it and you will thank me for increasing your sales!

Let’s get social: Facebook

7 Feb

Digital media has massively changed the way businesses reach, inform and communicate with their audience, with social media being a ‘key player’ for businesses to engage with their audience. A massive 2.34bn people worldwide have a social media platform of some sort (Statista).

The first section of the ‘Let’s get social’ blog will briefly cover the benefits of having a general social media presence and will look more in-depth into one of the most popular social media platform, Facebook.

What are the benefits of social media?

I’m sure you’ll want to know the benefits of having a social media presence and how it may impact your business. Below are a few key benefits that social media can bring.

Increased Brand Awareness: Social media is a great way of increasing your presence in one single click. Getting a few shares on your post will share your brand to potentially thousands of new customers and allow you to easily monitor the engagement.

Real-time content vs pre-planned, scheduled content:  Unlike traditional marketing methods such as print, you can share and create real-time content and easily adapt your marketing efforts as and when you choose.

Learn about your users: You’ll be able to learn about your customer’s online habits and possibly find out new things about your main demographic. You can target specific demographics with new imaginative content that’s relevant to the right audience.

Feedback: Social media allows for instant dialogue with customers in real-time and helps promote customer service. Again, unlike traditional methods, you’re open to a two- way conversation and not just a one-way conversation.

A lil’ bit of spying: It’s more than likely that your major competitors will have a social media presence, this is a perfect way to monitor your competition and stay ahead of the game. You may notice something that your competition are doing well that may improve your own business or something that they’ve not done quite so well – something you can exploit. You can engage with your rivals audience through targeted ad campaigns to let them know that you’re the better choice!

Gather leads: Connect with your audience on social media and then move the conversation on. Gather email addresses by offering newsletters, contests etc. You can use the email addresses to lead your potential new customers to your website

This is just a snippet of the benefits that social media can offer your business, sounds great, right?!

Facebook

We start our ‘let’s get social’ series with Facebook. According to PEW research, 79% of online adults use Facebook (US) – a huge number! It’s a great platform to connect with new customers and help retain existing relationships.

What can I post on Facebook?

Build up brand loyalty by producing and sharing helpful and entertaining articles to help educate the user, the soft sell approach works best! If you’re seen as being active and engaging with users, you’ll increase your chances of getting custom over someone who has a limited/no presence.  You can also drive users to your web-store and increase your chances of another customer. Post content that has a link back to your site, such as:

  • Informative blog articles.
  • How-to guides.
  • New product launches (as seen below).
  • Entertaining and visual content.
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Your Facebook page is a great way to promote product launches to new and exisiting users.

However, it’s important to know that it’s not all about attracting new custom, retaining current customers is equally, if not more, important. Interact with your users, get involved in discussions and show them that you value their custom! A simple reply to a comment goes a long way to achieving this, as seen below:

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Actively engage with your users & show them that they’re valued.

Encourage users to share their experience on Facebook page by comments, reviews and photos and interact with the posts! 92% of consumers believe recommendations from friends and family over advertising, so this is important to consider. Encourage customers to leave positive reviews on your store:

  • Offer an incentive for users to leave their feedback on Facebook, money off for example. (this is a freewebstore premium feature).
  • Inform your customers that you’re active on social media.
  • Encourage previous customers to share their product pictures.

Paid Facebook adverts are becoming the norm with most successful businesses utilising this feature. Now I know you’re thinking ‘what’s the point of spending money when I can post for free?’. The truth is, only 2% of organic posts reach their intended audience (Rob Peterson). So be prepared to splash a little cash to reap the full benefits. However, the costs are much cheaper than traditional marketing channels, such as print or adverts.

With information gained from Google analytics, Facebook analytics you can see who interacts with your content the most – then target Facebook users who fall under this demographic. Build up an audience that’s relevant to your business and are likely to interact and engage with your posts.

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An example of the Facebook custom audience page.

You can create custom adverts via the ‘Adverts Manager’ tab. From there, it’s possible to create a custom audience (so that you know the posts are hitting your intended audience), select your objectives and set the budget you want to stick to.

If you need help on setting up the perfect Facebook business page, have a read of this helpful blog article here.

 A great opportunity

Social media is a great opportunity for businesses to interact online. I’m sure that the majority of you have a social media presence. However, of freewebstore 40,000+ active store’s – only 5.6% (!) have utilised the FREE feature and connected their store to social media platforms. It’s a big opportunity lost in terms of customer engagement. Head over to your freewebstore control panel > Marketing > Social Media and connect your store now and get social!

The next blog in the series will cover Twitter.

Guest Blog: Let’s Take a Closer Look at Stock Photos

30 Dec

Stock photos, not really a normal or common subject but more important than you think. Hi, I am Laura, also called Myu by people and I am the owner of the online store Collect and Play.  I hope this article will be helpful or at least contain useful tips for you to use for your own store. Now let’s get on with the main subject.

Stock photos

For those who don’t know, stock photos are the pictures you make of the products you sell so customers can see what they are buying. So, obviously, they are very important for your store. There are also two different types of stock photos. One is a very common used photo and is always used before the actual product becomes available or for folders but some stores stick to these standard photos as can be seen on sites like Amazon, eBay, Game Mania, Bart Smit and many others. The second type is the photo you make yourself once you received your new products. Now it should be noted that you should stick to the type that works best for your store and I highly recommend making your own because a product will stand out more in photos made by someone who can add a style to them. And so the next point is:

Experiment while making photos

Lighting and the background matter a lot. I recommend a white background but any neutral background works so if you have a table or anything to put your product on that’s neutral, you got one step covered. As for the lighting, that’s something you have to explore. I combine the room’s light with a standing table light to make sure the products are visible enough but also get highlighted enough. For example, I sell Pokémon and Yu-Gi-Oh! cards and just like any other TCG out there, they contain rare holofoil cards in their sets. That’s when regular lighting won’t do because such a card needs to sell itself to the viewer so the shinier they are in the photo, the better.

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If you aren’t sure about the lighting you can use and combine then make test photos and compare them to see which highlights your product the best. Then when you have the basic steps covered, you can decide whether or not you want to add personal touches to the photos to make your products stand out even more. In the end trying out and making test photos will lead to your store’s own unique stock photos. Next is:

Make your stock photos your own little assistants

Now I bet someone is going to say “hold on! how can a stock photo be an assistant” while also scratching their head? Just let me explain, as a seller, you seek popular products right? And what do popular products need? That’s right a stock quantity which means duplicates of a card, toy or any product you sell well. With all that stock, you have a little time-consuming job called counting. After all, we need to put in a stock number so we have to open our stock boxes and start counting all those products unless you use my nifty little trick and that’s where our little assisting stock photos come in. For example, I have 20 Pikachu cards that are the same so I put them all or just half of them together on the table and make the photo, voila! A stock photo that tells me exactly how many I have without having to open the box again to count.

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And customers also don’t mind these photos because then they see that they can take multiple and make their kids happy or complete their theme deck. Just like our trusty control panel makes work related to our stores easier so can stock photos. And you can make both a total amount stock photo and a detailed stock photo on which you show a single product so that you still have 1 highlighting photo.

That is all I can share for now so I really hope it was somewhat helpful. I hope to share more useful information soon.

A Guide: Getting Ready for Black Friday

19 Oct

According to Fortune, online shoppers spent a staggering $4.45 billion on Black Friday in 2015. This is predicted to increase further this year. All the savings encourages big spending and it’s important to recognize the impact that Black Friday and Cyber Monday can have on your online business.

So, what exactly is Black Friday…

Black Friday is the day after Thanksgiving and is historically seen as the first day of the Christmas shopping period. Many retailers offer huge discounts for one day only. Black Friday is followed by ‘Cyber Monday‘.

You’ve probably seen the videos of Black Friday in the brick and mortar stores. Well, shoppers are increasingly shopping online to avoid the chaos that ensues.Black Friday has become a largely online event and this year will be all about the mobile. Freewebstore stores are all fully optimized on mobiles, so you can breathe easily.

Black Friday is a great chance for online retailers, like you, to increase your customer base!

Here are some useful tips  to help get your store ready for the two biggest sale events of the year.

Firstly, plan ahead!

Start promoting your Black Friday discounts early – lot’s of people will begin to scope out potential bargains well before the actual day itself. Communicate with your customers and let them know that there are some awesome deals to be had. Build the hype and get your customers excited!

Make a plan of which products you’re discounting IN ADVANCE, instead of waiting until the last minute. Create a list of the products you’re discounting and at what time you’re planning the discount. Bear in mind that your promotion will only last a day, or perhaps the weekend, so keep it simple.  

It’s likely your store will be busier than usual if you’re offering discounted products. Do you have enough stock to deal with the mass influx? Are you available to respond quickly to customers if any problems occur?

Tips to get your store ready…

When it comes to the Black Friday sales, it’s a perfect way to show your customers that your store is current and that you’re doing well. It’s also the perfect chance to get rid of old stock. Avoid discounting products that you have no problem selling at full price.

Set up special offers, showcasing the savings available to the consumer. For current freewebstore users, this can easily be done by following [Control Panel] > [Manage] > [Product] > [Price Details] > [Offer Price].

Make sure you have appropriate stock levels! If you’ve informed your customers that you’re discounting a product and got them excited, only to have limited products – it won’t look great for your business! 

Freewebstore users, you should enable stock management on your store by [Control Panel] > [Settings] > [Stock Settings] > [Stock Management Status: Enabled]. This can then be controlled through [Control Panel] > [Manage] > [Stock].

A lot of new customers may choose to purchase from your shop for the first time. Make a good impression. Make an effort with packaging, make sure you communicate efficiently at each stage of the buying process. This is your chance to retain new customers! 

Get Creative! 

Run a marketing campaign before the sale itself. Get the shoppers excited. You can give away little snippets of what you’re offering – without giving too much away.Promote your sale with banners that can be easily shared across the social media platforms and via email. This would entice the curious folk out there to visit your site on sale day!

black-friday

If you’re not keen on reducing any of your product prices, consider offering free delivery for one day only.

Customers see the word ‘free’ and are drawn to this. You can advertise this on social media and via email to get people excited!

Post Black Friday Strategy…

Track your progress, see how successful your sale has been – set up Google analytics. This can be done [Control Panel] > [Google Tools] > [Google Analytics].

Google analytics allows you, amongst a lot of other things, to see how your customers found your site, the keywords that worked best.

You can monitor how successful your marketing campaign has been, by analyzing how many users have been directed to your store via social media, for example. You’ll be able to see what worked and what didn’t work – and learn for the next time.

Additionally, you can see how many of your customers are returning customers and how many new customers you’ve gained. Collecting email address of Allowing you to follow up with the new users by a targeted email campaign.

This is a great feature to utilize, the best part about it – it’s free! 

Happy selling! 

An Insight into Affiliate Marketing with freewebstore

7 Oct

Hands up if you want an easy way to make a bit of extra cash, without forking out any upfront fees yourself… If you’ve covertly raised your hand at your computer screen (I won’t judge) then continue to read. If not, read anyway as I’m sure you’ll be convinced at the end of this article…

So what’s the secret? Well, it’s not actually a secret, it’s freewebstore’s fantastic affiliate scheme. With the extremely generous 15% commission, excellent ad management, and reporting facilities – it seems too good to be true. It’s not.

I’ll be highlighting the benefits of the affiliate scheme and be sharing tips on how to maximise your potential earnings with some handy insights!

Firstly…

Financial benefits. Freewebstore offers an extremely generous 15% commission for the LIFETIME of a referred premium subscription. Let’s just put that into numbers:

  • If your referee joins freewebstore for one year on the professional package you’ll earn a cool $54. 🤑
  • If your referee joins freewebstore for one year on the wholesaler package you’ll earn a staggering $270! 🤑 🤑

And the best thing is… If they keep subscribing, you’ll keep earning! Your commission will be paid directly into your PayPal account – or into your bank account (UK customers only).

You don’t need to do anything yourself, just let freewebstore provide the support and, of course, the fantastic product.

Secondly…

You’re in control. That’s the great thing about the affiliate scheme; you’re your own boss. You can control how much/how little you put in (obviously, we recommend putting a lot of effort in). You can choose which marketing channels to use and are most comfortable in – freewebstore won’t put any pressure on you.

It’s so easy to use…

Our affiliate scheme offers a plethora or advertising banners to suit all marketing channels, whether that be on social media or an advertisement on your website – freewebstore has you covered. You don’t even need to tell us you’ve referred someone, we will know who clicks on your link!

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Additionally, we have a thorough and detailed statistics page, to help you keep track of your performance and how well your affiliate scheme is doing.

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Whilst providing you with a fantastic report facilities, allowing you to keep track of all your referrals and, of course, the commission generated.

reporting

So…

If you’re passionate about freewebstore (and let’s face it, why wouldn’t you be) then use this passion to educate your network and generate some extra revenue for yourself.

It benefits everyone, you’re happy as you’ve made yourself a quick buck, your referral is happy as they’ve got themselves a brilliant product and the company are happy as they’ve gained another user! Win, win (win).

If you’re a current freewebstore user, you will already have an affiliate account set up! Just visit your ‘My Account‘ section on your control panel.

However, even if you’re not a freewebstore user, you can sign up to our scheme here.

You can easily paste the HTML code into your website – we’d recommend placing it in the footer.

Now that I’ve convinced you to partake in the freewebstore affiliate scheme, it’s only right that I give you a few tips in order to get the most out of the affiliate schemes.

How to get the most out of the affiliate scheme…

Plan! Every business big or small should have a plan in place. Take a look at this useful article to help you in the planning stage here.

Don’t go for too many affiliate schemes. This one is open for debate, I know a lot of people who say it’s best not to ‘keep all your eggs in one basket’but it’s important not to go for too many, either. The temptation to try and earn as much money as quickly as possible is a hard one to avoid.

However, it is easier to focus on one or two products that you’re passionate about, as opposed to many different products you have no interest in. Your passion and enthusiasm will be picked up and rub off on your audience and would do half the job for you!

Don’t oversell and bombard the reader with tonnes of information. Instead, educate the audience on why they should sign up to this product. Provide an honest review, mention any negatives aspects too. Promote how successful this product has been for you and the benefits it could bring to them.

By promoting and recommending the product itself to your readers will help in the buying process – people love to buy from people they trust. In fact, 84% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services (Nielson).

There’s nothing worse than ‘sell, sell, sell’ – it’s not nice face to face so why would it be in the digital world?!

Be active! Get a blog, social media as well as a website. Note, the audience will vary on the different platforms you use, so don’t copy and paste content everywhere. Taylor this to the specific audience. For example, LinkedIn and Twitter will be different. Twitter will require you to get brief, straight to the point and regular updates. Marketing on LinkedIn will require you to engage differently, building up relationships with the audience, writing detailed articles etc. Remember, content is king.

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Additionally, joining forums and learning off people embarking on similar campaigns will be beneficial. There are numerous platforms and forums to help provide you with useful hints and tips, such as affilorama and affiliate fix.

I hope this has helped you in your quest to affiliate stardom, if you have any comments or suggestions please post them below!

6 Essential Tips to Improve Sales

26 Aug

“I’ve got my mind on my money & money on my mind” – we all know Snoop Dogg has money on his mind. Equally, for most of you when setting up an online store, the main motivator is making yourself some extra cash. We know it can be disheartening if your business is not doing as well as you expected – so we’ve compiled a few little tips for you to consider.

First up…

1. Plan and Set Realistic Targets

Before you start building your web-store, it is important to devise a strategy and set yourself REALISTIC targets.

Set yourself a long-term objective (500 sales by the end of the year). Break these down into manageable daily, weekly and monthly targets (10 sales by the end of the week). This can help to monitor the success and provides you with a clear direction for your business.

2. Attach an appropriate domain to your site

This seems like a given, right?! There are stores who haven’t and it’s been proven to affect sales. 92% of freewebstore sales come from those with a domain name attached. Attaching a domain name adds credibility to your online store and increases the trust of the visitor. Additionally, it’s important that you choose a suitable domain name, that’s not too wordy or inappropriate, however unintentional it may have been.

You can set up a domain name directly from your control panel > marketing > domain name.

3.Your web-store needs to be visually appealing and easy to navigate 

93% of consumers judge the website aesthetics above anything else.

First impressions count! If your web-store is unappealing to your audience and difficult to navigate, then it’s likely to increase the bounce rate – that’s one less consumer who may have been willing to spend! So…

  • Keep categories clear and use a different color for your background!
  • Use logical navigation layouts – don’t have your links the same color as your background color.
  • Blurry, oversized images make your website look unprofessional. Use the correct dimensions. If possible, use unique images.
  • Keep your content fresh. Returning customers  may think you’re not offering anything different if you have the same rolling image after 40 days. Add a blog and update weekly!

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Although I’m pretty sure this is ‘intentionally bad’ – it’s still a big no, no. Don’t install too many widgets, don’t have too many contrasting colours, don’t make it too cluttered and make the navigation tabs clear and easy to read – it’s painful on the eyes!

4. Don’t give up after a few days! SEO can take a while to kick in

You’ve got a plan in place, made a cool looking website, however, you’ve not made as many sales as you’d expected. Fear not, as Jean-Jacques Rousseau once stated, “Patience is bitter, but its fruit is sweet”.

93% of all online experiences start with a search engine. Search engine optimization (SEO) is a cost effective way of getting new customers to visit your store. However, the lucrative rewards from SEO (branding, an increase in website traffic etc.) can take a while to come forth. The Google spiders (don’t worry, you can’t see them :p) have become more sophisticated, with Google favouring websites that deliver what people actually want to see; natural wording and not keyword after keyword.

Freewebstore does plenty of automatic SEO to help all of their businesses (such as mobile-optimized sites). Here are some tips for you to improve your SEO ranking:

  • Content – make sure your content is filled with relevant information about your products. Longer, interesting articles seem to perform better by increasing dwell time. It’s important to do this in a manner that is easy to read for the user – small sentences, bullet points etc. Meta Tags are also important, although not as influential as they once were.
  • Use your own images – Unique pictures will help your website stand out.
  • Fix those broken links!! This not only improves your SEO ranking but also reduces the amount of hair your customers pull out after clicking on a dead link!

If you’re interested in learning more about SEO then check out this helpful video.

5. Get to know your audience through analytics

Visitors will leave a trail of information behind every time they access your site. Use it to your advantage. Get to know your audience through analytics.

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 Some of the key benefits of analytics are:

  • Help measure and track the progress of your business.
  • Provides you with information on where your visitors are located, so you can focus your marketing on those areas.
  • Understand the demographics: Which age range of your users have the higher conversion rates? Target those users with appropriate content.
  •  View the pages with the highest, bounce rates. These pages spell trouble – it’s likely that changes are needed!

Last but not least…

6. Interact with your customers

Let your customers know you’re there, that you exist. Answer their Facebook messages, tweet them, and respond to their e-mails and blog comments. You can respond with a personalised message. This helps with customer retention and shows that the customer is valued and important. Fantastic customer service and a great product = success.

Remember that customer retention is as important as customer acquisition, if not more so. It’s easier to convert sales from current customers than it is new customers – so don’t forget about existing customers! 

Hopefully, this has helped you out a little bit and allows you to get the most out of your freewebstore hosted web-store – and set you on the path to entrepreneurial success! Remember, it’s a marathon, not a sprint! Happy selling   🙂

 

Offline Payments

27 Jun

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Offline payments are a fantastic way of increasing your sales.  Want to offer Cash On Delivery, Bank Transfers or some other manual payment option ?  Subscribers to any one of our Premium Packages automatically get offline payments activated on their account, which allows you to create manual payment instances with a message offering instructions to the user.  This way, you can accept orders, get notified when you’ve received one, and organise the payment yourself without having to go through any of the Payment Gateways !

You can access the Offline Payments feature via the Ecommerce > Checkouts section of your Freewebstore Control Panel.  If you need any help with this or any other subject regarding your store please contact our support team who are always on hand to deal with any of your questions.

Non Product Pages

26 Jun

Your store allows you to add more than product pages, as sometimes you want to provide general information about a product range, information about your company, or even Tips & Tricks that apply to your products ! We provide you with several free pages out of the box, including a Home page to create that first impression and a Contact Form so customers can get in touch.  You can easily change the content via the “Manage > Pages” section of your  FreeWebstore Control Panel  and when you subscribe to any one of our Premium Packages you can even add as many pages as you like !

Use the Manage > Pages section to create and edit non-product pages, such as your Profile and Terms pages.

Pages created here will generally appear in a Store Links area on your webstore, although a specific number of pages (dependant on your chosen design) can be set as part of the Main Navigation. Some existing pages, such as Terms or Privacy, may have a set position on your design and cannot be moved.

Your current pages are shown in the above lists.

Pages highlighted in green with a bold title are part of your Main Navigation.

Pages highlighted in red are Hidden.

Pages highlighted in white will appear in the Store Links section of your webstore.

Pages highlighted in brown have a fixed position on your webstore and cannot be moved.

Pages highlighted in blue are External Links.

 

Add a Product

16 Jun

There is one section within the Freewebstore Control Panel that you will probably use more than any other and that is the Manage > Products section.  This is the hub where you add or edit your products so it is a good idea to familiarize yourself with how it all works.  Fortunately we make it is very easy to add products and create fantastic listings so that you can quickly add your products.

When you first visit the Manage > Products section of the control panel you will see a list of all of the products currently on your store (We add a few dummy products to your store to get you started). From there, you can add new products, edit or delete existing products, and view a range of information about each one.

 

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How to Add a New Product

To add a new product click on the “Add New Product” link in the toolbar above the product list.

How to Select an Existing Product

To select a product click on the tickbox to the left of the product information. You can also use the tickbox at the top of that column to select or deselect all visible products. Selected products will be highlighted in blue.

Once a product has been selected, additional options will appear above the product list.

How to Delete Existing Products

To delete a product, you must first select it by clicking on the tickbox to the left of the product information. Selected products will be highlighted in blue. Once you have selected the products you would like to delete, simply click on the “Delete Selected” button that appears above the product list. Please use this feature with caution as deleted products are gone forever.

How to Copy an Existing Product

To copy a product right-click on the product you would like to copy. A context menu will then appear containing Edit, Delete, Copy and Preview links – just click the Copy link to create a duplicate of the product.

Social Media

16 Jun

Are you on the cutting edge of Social Media interaction ?  Got a Facebook page for your business ?  Always Tweeting about your products ?

Social Media is a great way to interact with your customers and give your products more exposure.  Here at FreeWebstore, we’ve got your back with a few handy features that you might not be aware of.

Facebook Storefront

Our Facebook Storefront app allows you to publish your Product catalog directly to your Facebook Business Page using our simple app.  Once you’ve added the app, your products will be integrated into a tab on the page, and can be viewed by customers looking at your business via your Facebook presence.  We’ll automatically keep them up to date for you too.

Products can be Recommended by Facebook users, exposing your products to their Friends list and helping to get the word out.  Obviously there’s also a link to the store page included, so they can purchase the product directly too !

Facebook - Create A Page

If you already have your Facebook page set up, then it’s just a case of activating the feed, visiting our App Page, choosing which page to add the App to, and entering your unique Shopkeeper ID which can be found in the top right of the “Marketing > Social Media > Facebook Storefront” section in your FreeWebstore Control Panel along with a full set of detailed instructions.

FreeWebstore Facebook Tab App

As always, if you get yourself in a muddle, our friendly Support Team are here to help – just drop us a Ticket and we’ll get right back to you (usually within a couple of hours) !

Posting To Twitter and Other Social Media Platforms

Twitter is a wonderful way to keep your customers up to date on new developments with your business, as well as letting them know about your fantastic new products.  When you save a product in your FreeWebstore Control Panel, you’ll get the option to Tweet about it (with a link to the product page) as well as post it to Google+ and Facebook, creating a buzz and letting your Followers know as soon as you’ve got something new in your store.  It’s also a great opportunity for them to ask questions about the product and interact with you, which undoubtedly leads to more sales !

TwitterFacebookGoogle+YouTubePinterest

Social Icons

We’ve also recently launched our Social Icons feature on newer designs, which provides a simple way for you to easily link to your various Social Profiles from your store.  You can read more about Social Icons here.