Ever wondered what your potential customers are searching for? Perhaps you’re starting a new eCommerce business and want to know which products to sell. Or maybe your sales are underperforming in a particular area of your business and you don’t know why. Knowing your potential customer and what they are looking to buy is vital intelligence for any store owner.
Increasing the number of inquiries about your business and your products has a lot to do with the keywords you use to describe your business.
What are keywords?
Keywords are the types of search terms that people type into search engines. In social media terms, the hashtags you use in your social media posts are keywords. You use the power of the hashtag to increase your post reach, right? If your tag is relevant to your business and a word that’s of interest, then you expand your reach.
Why are keywords important?
As search engines crawl your website, they index pages based on the keywords they find to determine the purpose of your content. If you’re on top of the keywords that your potential customers are looking for, then you have got a better chance of more of your potential audience landing on your page.
If you’re new to Search Engine Optimization, then go check out our honest and informative guide: SEO 101 – Common Mistakes.
Are My Keywords Working?
This is a great question and one which many online store owners face. How do I know if the keywords I use to describe my products are right? Also, am I keeping on top of new trends? How do I predict what products my customers will want to buy in the future?
Keeping on top of the latest trends is a great way to grow your business. It will keep you and your business fresh and vibrant.
You’ll buy (or create) new stock based on what your customers are searching for. Plus, you’ll avoid having valuable stock on your hands that you can’t sell for a decent price. You and your website will be alive with interest. What could be better than that?
If your traffic volume or your lead generation numbers are lower than you predicted, check your search terms. There’s a good chance that the search term they use doesn’t fit the description you use for your products.
How Do I Find Ideas for Products To Sell?
The simplest way to find out what people are searching for is to ask them! What are the hot topics and what slang words are they using? Try asking questions in a way that your customers ask questions and find out what their pain points are. Make the most of every opportunity you come across. Being a great entrepreneur is about solving a specific problem for someone (and a solution that they are willing to pay you for!) You won’t find out what this is unless you ask! Your potential customers are everywhere. Be open to listening to others and you’ll reap the rewards of what they tell you.
The Product Search on your website is a vital tool that will help you find out what people are searching for. Then you can mirror that back to them in a language that they understand. Amplify that across your website so that search engines pick up on these new keywords. Voila! You widen your audience and increase the number of visitors to your store.
Here at freewebstore, we understand you’re busy working on your products. You don’t always have time to keep an eye latest keyword trends. You need that kind of intelligence specific to your niche delivered to you.
Freewebstore’s Product Search Report gives you every search term that your customer types into your product search on your website. This report is available to Startup, Pro and Ridge customers.
Freewebstore’s Customer Search Terms Table
You can specify the date range of the report to Today, This Week, The Last Two Weeks or The Last Month. The report will display the searches that your customers made during this period, how many times this term was searched for, and how many products were found to match this search term. Vital intelligence about what your customers are interested in.
It will also tell you the search terms where zero products were found. This provides customer research evidence about areas of your business that you may wish to diversify into. Alternatively, it may identify where your product descriptions need some improvement to include these key search terms.
Freewebstore’s Business Opportunities Report
When examining your Business Opportunities Report, you may wish to consider:
- Adding these as products on your store.
- Adding the search term as a search tag on existing products.
- Adding the search term as a keyword in existing product descriptions.
If you wish to create a free online store and test this feature out for yourself, Freewebstore has all the tools you need to create an online store, with free admin tools and templates for your website design. Sign up for a free account today.
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