Store of the Month: December

6 Dec

Ho ho ho! Our festive edition of store of the month focuses on Tinkerbell Boutique, who also features in our video feature you can see here! We spoke to Gina about her Christmas preperation, her favorite ever Christmas present and a little bit more information about her business!

gina

1. Please tell us a bit about your business and where it all started

It all started in June 2016 when I visited a boutique further afield and I decided it was something I would love to do; we don’t have any boutiques local so I thought it would be a perfect. I did a lot of research into wholesalers and placed an initial order of stock. I started in my conservatory and grew it slowly until I had no room so decided to rent a shop.

2. What do you see as the most important marketing tool for your business?

I have an online shop as well as a physical store. The freewebstore marketing features has helped me massively when promoting my stock, on Facebook and Twitter. I also hold regular ‘Prosecco and shopping nights’ at my shop and I promote this around my local community.

 

3. When did you start your Christmas preperation?

I started my Christmas marketing in September, mainly to get an insight on what stock people want to see and give them a chance to get their Christmas presents early!

4. What’s the best thing about owning your own store at Christmas time?

Having my own business allows me to have plenty of time off and having family time making memories. This wasn’t the case with my previous work – it makes Christmas time all the more special.

5. If you could have ANYONE to come and work for you, who would it be and why?

My mum as she has helped me throughout the whole process and has stood by me. She’s been a great support!

6. Being in the fashion industry, what’s the biggest challenge faced with constant fashion changes?

The hardest challenge is knowing what will sell! I do tend to advertise various items on my Facebook and let my customers choose which items to stock.

7. Is there a specific reason you chose to use freewebstore as your eCommerce platform?

I chose freewebstore as it was straightforward and easy to use (even for me!), with lots of different store fronts to choose from. I have found the support amazing if I struggle with something.

8. If you could choose one magic power, what would you go for?

To see into the future so I can see all the latest trends for the coming season!

crystal ball

9. Why is eCommerce important for your business?

If I didn’t have my website I don’t think I would be where I am today as it has helped promote and grow my company.

10. And finally, what’s your most memorable present you’ve received at Christmas?

The best present ever was a talking doll called cricket, you put tapes in her back! Memories…

Gina uses the ToyStore design. Would you like to be considered for the Store of the Month series? Email the freewebstore customer success team at successteam@freewebstore.com.

 

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