On set with Sonja Elisa

29 Sep

A brief insight into our day with the impressive freewebstore eCommerce store owner, Sonja Elisa, for an upcoming video feature. 

I had the opportunity to visit Sonja’s creative studio, in the heart of the Gothic Quarter, Barcelona.  Observing Sonja’s passion for her work, her creative flair and determination it’s clear to see why she is the premier supplier of boutique silk accessories in Barcelona.

sonja

Sonja showcasing one of her products

I had the opportunity to learn more about Sonja and her story of becoming a successful business owner. Having been in the corporate world for a number of years, traveling all over the world and dealing with all that corporate life threw her way, the lifestyle was having an impact on her work/life balance. With Sonja’s creativity, passion for fashion and determination to ‘go it alone’ – it was always in the plan to own her own fashion line. However, it was one opportunistic moment built the foundations for her business – deciding on a present for her brother’s wedding! Wanting to give her brother a unique gift for his wedding, Sonja designed a silk bow-ties gift set.

After receiving raving reviews Sonja started to design a range of products and research ways to enter the market and she hasn’t looked back since! Sonja’s bespoke silk products now reside in numerous boutiques across Barcelona, fashion markets and, most importantly, her very own freewebstore eCommerce store 😉

Once Sonja told us her story (which will be available to view soon) it didn’t take long before the enthusiasm for creating bespoke designs and products kicked in, and I got to watch the process of creating a silk scarf. Each of the scarves she has designed has a unique story behind it and the process from start to finish was (surprising to me) very therapeutic. This particular design was inspired by a recent music video Sonja had seen and the end product was fantastic.

It was great to meet Sonja, who risked the security and relative comfort of ‘corporate life’, to follow her dream of starting her own fashion brand. I hope Sonja’s success inspires many more entrepreneurs in the future.

Matt.

Sonja’s video feature will be released soon. Please follow our YouTube, Facebook and Twitter channels.

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