Having a blog allows you to add crucial content to your store and boost your search engine rankings. It also allows you to add useful content for your shoppers that can keep them coming back for more. Here are tips on writing the perfect blog:
Informative, not 'sales-y'
Blog posts should be all about providing information to your reader - not about trying to sell them something. Capture your audience by allowing them behind the scenes. Share “a day in the life” and include photos your readers wouldn’t normally see. Why not blog about recent events or perhaps what it is that inspires you? Get into the mindset of your customers and write about topics that would interest and inspire them.
Be mindful of your SEO
Content on your freewebstore eCommerce website is vital to increasing your Search Engine Optimization which is key to your business. Once you’ve drafted your blog, proofread it to make sure you’re using your keywords. Include tags to your products or previous blog articles you’ve written. The more blog posts you write, the more content and links you’ll build up over time. For expert tips on SEO why not read our SEO 101 blog?
Keep your readers interested by posting regularly and consistently. If you only post once in a while, your blog will become stale and uninteresting. Get into the habit of setting time aside each week to write content and collect photos for your blog. It may seem like a daunting task at first but once you get into the swing of it you will find it a pleasurable way to reach out to your audience.
Include social media sharing buttons on each blog post so that your readers can promote your post to a wider audience. Be sure to have a link on your blog back to your website to build up traffic and prevent your reader from becoming lost.
Promote your blog content across social media and be sure to include #hashtags when applicable but be sure to make your social media posts consistent with your brand identity.
Get blogging about your eCommerce website today with our store blog feature. If you've not yet signed up for your freewebstore you can sign-up here.