Store of the Month: October 2016

13 Oct

Congratulations to our FANTASTIC store of the month for October, Risus Wholesale.

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We spoke with the store owner, Vicky, to find out a bit more about the business:

Please, tell us a little bit about your business

We are an online toy and party wholesale business that supplies retailers, promotional companies, schools, charities and online sellers. We specialize in pocket money toys and cheap novelties but we also stock a wide range of party items such as inflatables and balloons. We also stock a wide of Christmas products that sell really well especially our stockings and hats.

More recently we started selling pre-wrapped toys for use as presents at Santa’s Grotto.

How did you get into it?

I bought a clearance box of toys for £50 which I sold on Ebay and used the profits from that to buy more clearance stock. Once I had saved up a few hundred pounds I was able to open an account with a major importer and my sales started flooding in. After a couple of years, I was able to leave Ebay selling and concentrate on my own website and this is where things really took off. Rather than getting orders of £20 -£30 I was regularly getting orders of a few hundred pounds! My range has now increased to over 1200 items and we are adding more daily.

What kind of marketing do you do for your store? 

We don’t do a lot of advertising as we have made efforts on our SEO work so we appear quite well for our chosen keywords on Google, this tends to bring in the bulk of our business. We do a little bit of advertising on Wholesale Forum websites and in PTA magazines.

What one piece of advice would you give new store owners?

Persevere. Success does not come overnight so keep at it and if you work hard and believe in what you do then success will come. I did not take a wage from my business for the first 2 years so had to work a second job ( I am also a chartered accountant) at the same time to pay the bills. Once the money was there and the business had grown sufficiently I was able to take a wage.

Have you had any feedback from your customers about your store?

Yes, plenty. The overwhelming response I get is that the store is easy to use and looks great.

”Quick service with as easy to use website and helpful staff when contacted. This is my second order placed and will not be my last”

Is there a specific reason you chose freewebstore as your eCommerce platform?

I did a lot of research and most people recommended that I build my own site but after researching how to go about this I soon realized that the time taken to do this was not going to work out for me. I needed something that I could use straight away with minimal input from myself. FWS fitted that bill and literally after only a few minutes I was up and running. I also like having the support as a backup so if anything does go wrong I don’t have to spend ages fixing it, I know there is a team there that will take care of it for me.

And finally, please sum up your freewebstore experience…

Can’t fault it and would definitely recommend to others. FWS has given me the freedom to work from home and raise a family at the same time and for that, I will always be hugely grateful.

Do you think you deserve to be our store of the month for November? Get in touch with us and tell us why 🙂

One Response to “Store of the Month: October 2016”

  1. ladyvgw October 14, 2016 at 12:47 pm #

    Reblogged this on Risus Wholesale.

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