Google Launch “Hummingbird”

27 Sep

Google announced this week that they have launched a new search algorithm called “Hummingbird”.

Search algorithms are used to try and return the most relevant results when people type in queries in Google.  There are millions of sites out there so Google will try and fetch back the most relevant results they think should be displayed.  Google are constantly tweaking their algorithms, but this latest change is a bit different as they have completely overhauled their system.

What has changed ?

The primary change with the new algorithm is that it should display more relevant results for conversational queries.   This is especially useful with the number of people using mobile devices for their searches !

“Remember what it was like to search in 1998? You’d sit down and boot up your bulky computer dial up on your squawky modem, type in some keywords, and get 10 blue links to websites that had those words,”  wrote Google co-founder Sergey Brin.

“The world has changed so much since then: billions of people have come online, the Web has grown exponentially, and now you can ask any question on the powerful little device in your pocket.”

Specifically, Google has said that Hummingbird will not just take into account individual words but will pay more attention to each word within a query, ensuring that the whole sentence  is taken into account.  The idea is that matching sentences or conversations will naturally appear above only partial word matches in the search results.

What does this mean for me and my store ?

It is impossible to say at this early stage.  Hummingbird was launched a month ago, so you should check your traffic to see if you can see any  noticeable changes.  For most people the traffic will remain the same.   Some of you may see an increase or decrease.

Google say there is nothing new or different in regards to the SEO you should add to your store so our advise, as always, is to make sure your SEO on your store is the best it can be.  Check out our blog post on Search Engine Optimisation.

It is also an opportunity to look at other traffic streams for your store.  The old adage of not putting all your eggs in one basket also applies to your free traffic sources.

Where else can I get free traffic ? 

With the explosion of social media channels available to you this is an area that you should look at using to generate free traffic outside of Google.  Here at FreeWebstore we are always looking at ways of making your store integrate with these social media channels in functional and easy ways.  That is why we have launched a number of social media tools for you.

With the FreeWebstore Facebook StoreFront App you can easily  add your products to Facebook for Free directly from your FreeWebstore Control Panel.  You can also Tweet to tell your followers when you add an exciting new product or tell your followers about a special offer you may have on.  All from your FreeWebstore Control Panel !  How cool is that ?

You can also use the Marketing > Product Feeds section of your FreeWebstore Control Panel to access a range of Product Feed URLs. These URLs allow you to submit your products to certain shopping platforms, like ShopMania & Amazon which allows you an even bigger marketplace to showcase your products.

As always, our support team is on hand to help you with any questions you may have with this or any other subject!

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