Search Engine Optimisation

19 Jul

Lets  take a look at Search Engine Optimisation, or SEO.

Overview

SEO is an involved process, but can be very rewarding.

Never pay for SEO.  It is not difficult and there are quick, simple things you can do to make sure your products rank highly.

Keywords

SEO is the process of tailoring website content to make it as easy as possible for search engines, like Google, to read or “crawl” your website and figure out what it’s about. Once a search engine has information about a website, it can determine for what searches the website should appear.

When talking about SEO, people often refer to “keywords”. Keywords are words or phrases that people may search for on search engines. For example, if your webstore sells electronics, some possible keywords you might want to rank highly for on search engines could be “Television”, “MP3 player” and “Digital Camera”.

There are two main points that you should think about before writing product information, firstly, put yourself in your potential customers’ shoes and think what they might search for when they are looking for your products, then try to include those words as you write; secondly, think about the variations of a keyword someone might use (instead of “television”, someone might search for “32 inch TV”, “Plasma Television” or “Buy Cheap TV”).

Once you feel you have an idea of what people might search for, try to ensure your product names and descriptions include as many keywords and variations as possible without repeating yourself too much. On one hand, your text should be keyword-heavy to help search engines; on the other, it should be as easy as possible for your visitors to read and digest.

Another factor that can help is having keywords in your domain name, like Television-Shop.com.

Our system will automatically optimise all of your pages based on the content.  Just make sure you provide good keywords, rich data and our software will do the rest.  If you fancy yourself as a SEO Jedi then we also give you full access so you can manage the SEO manually yourself.

Links

Another factor that can help boost the ranking of your webstore is Incoming Links. This is when another separate website links to your own.

Search engines pick up on these and use them to determine how useful and relevant your website is. Relevancy is the key, though – if you sell electronics and a page about animals, for example, links to your webstore with the phrase “badger sanctuary”, search engines will see that it appears to be irrelevant.

Ideally, you would want a page about electronics – a blog or forum perhaps – to link to your webstore using a phrase like “electronic equipment” or “cheap electronics”. If you can build up a large number of these relevant Incoming Links, it can have a significant impact on your search engine ranking.

Beware of link exchanges, though. Link exchanges are when people simply swap links to each other, regardless of relevancy, in an effort to boost their search engine ranking. When a search engine sees a link pointing to your webstore, it will check to see if you link back. If you do, it can devalue the incoming link (and if this happens too much it could even damage your SEO efforts); if you don’t link back it can be seen as proof to the search engine that your website must be useful.

Summary

In summary, SEO is an involved and sometimes slow process; however, Free Webstore does plenty of behind-the-scenes SEO to help you out.  With patience and effort you will start seeing real results.  Google reward older stores with higher positions, so it is well worth taking the time to get your store’s SEO set up correctly. {!firstname}, you do your bit, we’ll do ours, and together we can get your webstore out to the widest possible market.

One Response to “Search Engine Optimisation”

  1. silvergemjewelleryMark December 6, 2013 at 11:46 am #

    These are wise words and have worked well for our site. But with all your good efforts Google will for no apparent reason move your down in the listings but i have found that with patience they soon come back up and your efforts will reap the rewards you desire.

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