Our latest store of the month is one of our longest serving stores – the good, the bad and the robots, specialising in collectable toys. We caught up with the store-owner, Lee, to find out a bit more about his business.
1.Please tell us a bit about yourself
It’s really hard to explain yourself LOL. I love the movies, TV shows, gaming and music. I like walking my dog and I like good food and the occasional beer (ahem!). I used to be a semi-pro magician but just don’t have the time anymore…! I live by the motto “ treat others how you would expect to be treated”, that goes for my friends, family and my customers.
2. Please tell us about your business and where it all started
My business sells niche toys/collectables. The bulk of my line is 1/6 scale figures with incredible detail of the body, face and tailoring. It all started way back in the 80’s really when I was just a kid…. I collected Star Wars, He-Man. I then had to grow up, get a job, get married etc but it was on my honeymoon, I stumbled across a comic book shop in the US selling the most awesome products. From there it just escalated!
3. You’ve got some pretty cool products – what kind of marketing do you?
The best marketing in the world is your own passion around your own products. If you find what you are selling is in any way negative, you are selling the wrong stuff. Don’t pour money into bad advertising, use free channels like Facebook, twitter and such like. Don’t
just post an item, join the community groups set up for your products, chat to people, get involved. I don’t have a physical shop so I have to compensate for not meeting people face to face….
4. Do you have any advice for new store owners?
Stand out, be different, it’s a tough world out there. Do not think it’s as easy as setting up a shop front and watching the sales come in…. Be passionate, do your homework, and love what you do.
5. Is there a specific reason you chose to use freewebstore as your eCommerce platform?
Yes, without a doubt the most user-friendly interface out there! Great customer support and I love the way you are striving for new ideas and add-ons….Perfect!
6. Please, sum up your freewebstore experience.
Relaxed, simple, innovative….( do I get the £20 you promised me now? haha)
7. And finally, tell us your best joke
I met a girl the other day, she said her name was “ Matarka”
I said, “ that is an unusual name, you don’t hear that every day!”
She said “ Actually, I do”