Beginners: 6 Essential Tips to Help Improve Sales

26 Aug orangeprofit

“I’ve got my mind on my money & money on my mind” – we all know Snoop Dogg has money on his mind. Equally, for most of you when setting up an online store, the main motivator is making yourself some extra cash. We know it can be disheartening if your business is not doing as well as you expected – so we’ve compiled a few little tips for you to consider.

First up…

1. Plan and Set Realistic Targets

Before you start building your web-store, it is important to devise a strategy and set yourself REALISTIC targets.

Set yourself a long-term objective (500 sales by the end of the year). Break these down into manageable daily, weekly and monthly targets (10 sales by the end of the week). This can help to monitor the success and provides you with a clear direction for your business.

2. Attach an appropriate domain to your site

This seems like a given, right?! There are stores who haven’t and it’s been proven to affect sales. 92% of freewebstore sales come from those with a domain name attached. Attaching a domain name adds credibility to your online store and increases the trust of the visitor. Additionally, it’s important that you choose a suitable domain name, that’s not too wordy or inappropriate, however unintentional it may have been.

You can set up a domain name directly from your control panel > marketing > domain name.

3.Your web-store needs to be visually appealing and easy to navigate 

93% of consumers judge the website aesthetics above anything else.

First impressions count! If your web-store is unappealing to your audience and difficult to navigate, then it’s likely to increase the bounce rate – that’s one less consumer who may have been willing to spend! So…

  • Keep categories clear and use a different color for your background!
  • Use logical navigation layouts – don’t have your links the same color as your background color.
  • Blurry, oversized images make your website look unprofessional. Use the correct dimensions. If possible, use unique images.
  • Keep your content fresh. Returning customers  may think you’re not offering anything different if you have the same rolling image after 40 days. Add a blog and update weekly!

shite website edited

Although I’m pretty sure this is ‘intentionally bad’ – it’s still a big no, no. Don’t install too many widgets, don’t have too many contrasting colours, don’t make it too cluttered and make the navigation tabs clear and easy to read – it’s painful on the eyes!

4. Don’t give up after a few days! SEO can take a while to kick in

You’ve got a plan in place, made a cool looking website, however, you’ve not made as many sales as you’d expected. Fear not, as Jean-Jacques Rousseau once stated, “Patience is bitter, but its fruit is sweet”.

93% of all online experiences start with a search engine. Search engine optimization (SEO) is a cost effective way of getting new customers to visit your store. However, the lucrative rewards from SEO (branding, an increase in website traffic etc.) can take a while to come forth. The Google spiders (don’t worry, you can’t see them :p) have become more sophisticated, with Google favouring websites that deliver what people actually want to see; natural wording and not keyword after keyword.

Freewebstore does plenty of automatic SEO to help all of their businesses (such as mobile-optimized sites). Here are some tips for you to improve your SEO ranking:

  • Content – make sure your content is filled with relevant information about your products. Longer, interesting articles seem to perform better by increasing dwell time. It’s important to do this in a manner that is easy to read for the user – small sentences, bullet points etc. Meta Tags are also important, although not as influential as they once were.
  • Use your own images – Unique pictures will help your website stand out.
  • Fix those broken links!! This not only improves your SEO ranking but also reduces the amount of hair your customers pull out after clicking on a dead link!

If you’re interested in learning more about SEO then check out this helpful video.

5. Get to know your audience through analytics

Visitors will leave a trail of information behind every time they access your site. Use it to your advantage. Get to know your audience through analytics.

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 Some of the key benefits of analytics are:

  • Help measure and track the progress of your business.
  • Provides you with information on where your visitors are located, so you can focus your marketing on those areas.
  • Understand the demographics: Which age range of your users have the higher conversion rates? Target those users with appropriate content.
  •  View the pages with the highest, bounce rates. These pages spell trouble – it’s likely that changes are needed!

Last but not least…

6. Interact with your customers

Let your customers know you’re there, that you exist. Answer their Facebook messages, tweet them, and respond to their e-mails and blog comments. You can respond with a personalised message. This helps with customer retention and shows that the customer is valued and important. Fantastic customer service and a great product = success.

Remember that customer retention is as important as customer acquisition, if not more so. It’s easier to convert sales from current customers than it is new customers – so don’t forget about existing customers! 

Hopefully, this has helped you out a little bit and allows you to get the most out of your freewebstore hosted web-store – and set you on the path to entrepreneurial success! Remember, it’s a marathon, not a sprint! Happy selling  🙂

 

New Design Launched – Vogue

25 Jul

New Design Launched – Introducing Vogue

Vogue is much more than an eCommerce template. It’s a template that catches your shopper’s eyes, drags them into your store and succeeds at providing a visual and flawless shopper experience.

 

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

 

Accept debit & credit cards directly on your store!

12 Jul

What is Stripe?

Stripe is a quick and secure way to accept credit card and debit card payments online. With freewebstore’s integration with Stripe, your customers can make a payment with their card without ever leaving your store.

Is Stripe available for my store?

Check out this link to see if Stripe is available in your country – https://stripe.com/global

How much does it cost?

It is free to create your Stripe account and there are no monthly fees.  Transaction fees are only applied when you make a sale!  – https://stripe.com/pricing

How do I add Stripe to my store?

Please see the following help article that will walk you through how to add Stripe to your store – http://help.freewebstore.com/guide/enable-stripe-checkout

 

Log in/Sign Up now to add it to your store

 

StoreBlog has arrived!

4 Jul

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Take your store to the next level with an integrated blog!

  • Increase Google Ranking
  • Engage your Shoppers
  • Value Added Content
  • Increase Sales

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Boost Google Ranking

Improve your ranking on Google by adding crucial content to your store!

Increase Sales

Generate more sales by showcasing your products on your new blog!

Engage with customers

Keep your shoppers coming back for more by creating conversations!

 

unlimited

Publish an unlimited number of blog articles for your store.  Keep the content on your store fresh, informative and engaging for your shoppers.

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Categorize your blog articles with searchable tags.  Making it easier for your shoppers to find what they are looking for.

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Keep on top of market trends and shopper behavior by accessing a range of statistical data for your blogs.

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Utilize the power of social commerce and let your shoppers do the selling for you.

Log into your Freewebstore Control Panel to access this fantastic new feature!

Read – Getting started with StoreBlog

 

Getting Started with Storeblog

4 Jul

Getting started with the storeblog is really easy. Simply visit the “Manage > Store Blog” section of your Control Panel, and enable the addon if you haven’t already.

 

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Once there, click the pulsing + button to create your first blog article.
On the next screen, you can set the Title and Author Name. The permanent link to the blog will be created automatically based on your title, but if you want to change it, just click the blue part to edit it.

 

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You can also set a summary here, which is sometimes referred to as an “abstract”. This is a quick summary of the article that gets displayed elsewhere on your store, but it’s not the article itself.
Next are the Tags. Here you can add simple categories to tie blog articles together. For mine, I’m just going to add the tags “baking” and “top5” – that way anyone viewing the article can click the tag to see all articles where I’ve added the “baking” tag or “top5”.
There are two green switches at the bottom of the Settings panel, allowing to enable or disable Comments on your article, and Social Media Share Icons.
To create the actual blog content, click the Content tab at the top and you will be presented with an editor.

 

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Here you can add your article text and images. There are plenty of formatting options, but the easiest approach is to keep it clean and simple – allowing the default styles of your store design to work for you.
The comments tab allows you to approve, reject, reply to and delete any comments on your article. By default, all comments are not approved and won’t show until you approve them.

 

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Finally, Statistics will show you hits on your article over various time periods, including daily, weekly and monthly.
Once your article is complete, hit the Save button in the top-right corner.

 

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You’ll be returned to the list view, where you can see all of the articles you have created.
By default, your new article is Un-Published, so won’t be visible on the store yet. This view shows you how many comments you have on the article, and how many of those are not yet approved. You can also Edit and Preview the article even though it’s not yet published.

 

When Previewing, don’t distribute the link generated, wait until you’ve published it first.

 

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You can Publish and Un-Publish the article by toggling the switch in the top right, and you’ll also want to set the blog image that will appear throughout your store by clicking Change Image on the Placeholder.
Finally, you can delete the article using the button in the bottom-right corner.
One last note on this section, is that you can filter articles by Published, Unpublished or All as well as sorting them by Date, Title and Popularity.

 

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For more information on blogs, you can find our Walkthrough here.

New Design Launched – Blend

27 May

New Design Launched – Introducing Blend

A modern and feature packed responsive webstore that allows you to sell products to customers all over the world. Blend is a great design for any start-up company that want to sell their products online.

 

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

 

New Design Launched – Arc

10 May

New Design Launched – Introducing Arc

A unique webstore for unique users. Showcase your products and sell worldwide with the fabulous “Arc” design.  Available for your store today.

 

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

 

New Design Launched – Capture

22 Apr

New Design Launched – Introducing Capture

We have launched another stunning design available for you to select for your store now.

A design for creative users; Capture will showcase your products in the best way possible to catch the eye of your customers.

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

 

New Feature – Share This Icons

18 Apr

Our latest feature adds share options for your shoppers to use if they wish to share your product with the world, giving your product maximum exposure!  The product could be shared on Facebook, Google, Twitter or Pinterest.

Jump on over to the Marketing > Social Media > Share This Icons section of your Freewebstore Control Panel  to enable or disable social media share icons on your store product details page.

The share icons will look something like below when enabled on your store. Though they may change slightly depending on the design.

Remember this ONLY appears on your product details page. Some retired or custom made designs may not support this feature. Please contact support if you need any help with this feature.

 

New Design Launched – Green Life

14 Apr

New Design Launched – Introducing Green Life

We have launched another beautiful new design available for you to select for your store now.

This modern, stylish design is great for stores that want to show off their products in a subtle but eye-catching way

Key Features

  • Mobile Optimized
  • Social Media Icons Supported
  • Multiple Language Packs
  • Graphical Logo
  • Soft Add To Cart
  • Advanced Search
  • Featured Products
  • Offers & Promotions

Check out the design

 

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