According to Fortune, online shoppers spent a staggering $4.45 billion on Black Friday in 2015. This is predicted to increase further this year. All the savings encourages big spending and it’s important to recognize the impact that Black Friday and Cyber Monday can have on your online business.
So, what exactly is Black Friday…
Black Friday is the day after Thanksgiving and is historically seen as the first day of the Christmas shopping period. Many retailers offer huge discounts for one day only. Black Friday is followed by ‘Cyber Monday‘.
You’ve probably seen the videos of Black Friday in the brick and mortar stores. Well, shoppers are increasingly shopping online to avoid the chaos that ensues.Black Friday has become a largely online event and this year will be all about the mobile. Freewebstore stores are all fully optimized on mobiles, so you can breathe easily.
Black Friday is a great chance for online retailers, like you, to increase your customer base!
Here are some useful tips to help get your store ready for the two biggest sale events of the year.
Firstly, plan ahead!
Start promoting your Black Friday discounts early – lot’s of people will begin to scope out potential bargains well before the actual day itself. Communicate with your customers and let them know that there are some awesome deals to be had. Build the hype and get your customers excited!
Make a plan of which products you’re discounting IN ADVANCE, instead of waiting until the last minute. Create a list of the products you’re discounting and at what time you’re planning the discount. Bear in mind that your promotion will only last a day, or perhaps the weekend, so keep it simple.
It’s likely your store will be busier than usual if you’re offering discounted products. Do you have enough stock to deal with the mass influx? Are you available to respond quickly to customers if any problems occur?
Tips to get your store ready…
When it comes to the Black Friday sales, it’s a perfect way to show your customers that your store is current and that you’re doing well. It’s also the perfect chance to get rid of old stock. Avoid discounting products that you have no problem selling at full price.
Set up special offers, showcasing the savings available to the consumer. For current freewebstore users, this can easily be done by following [Control Panel] > [Manage] > [Product] > [Price Details] > [Offer Price].
Make sure you have appropriate stock levels! If you’ve informed your customers that you’re discounting a product and got them excited, only to have limited products – it won’t look great for your business!
Freewebstore users, you should enable stock management on your store by [Control Panel] > [Settings] > [Stock Settings] > [Stock Management Status: Enabled]. This can then be controlled through [Control Panel] > [Manage] > [Stock].
A lot of new customers may choose to purchase from your shop for the first time. Make a good impression. Make an effort with packaging, make sure you communicate efficiently at each stage of the buying process. This is your chance to retain new customers!
Run a marketing campaign before the sale itself. Get the shoppers excited. You can give away little snippets of what you’re offering – without giving too much away.Promote your sale with banners that can be easily shared across the social media platforms and via email. This would entice the curious folk out there to visit your site on sale day!
If you’re not keen on reducing any of your product prices, consider offering free delivery for one day only.
Customers see the word ‘free’ and are drawn to this. You can advertise this on social media and via email to get people excited!
Post Black Friday Strategy…
Track your progress, see how successful your sale has been – set up Google analytics. This can be done [Control Panel] > [Google Tools] > [Google Analytics].
Google analytics allows you, amongst a lot of other things, to see how your customers found your site, the keywords that worked best.
You can monitor how successful your marketing campaign has been, by analyzing how many users have been directed to your store via social media, for example. You’ll be able to see what worked and what didn’t work – and learn for the next time.
Additionally, you can see how many of your customers are returning customers and how many new customers you’ve gained. Collecting email address of Allowing you to follow up with the new users by a targeted email campaign.
This is a great feature to utilize, the best part about it – it’s free!